Product 19 was a breakfast cereal made by Kellogg's. Introduced in 1967, it consisted of lightly sweetened flakes made of corn, oats, wheat, and rice, marketed as containing all required daily vitamins and iron. The product was discontinued in 2016.
The name has been explained in two ways: as the 19th version of the cereal or Kellogg's 19th product in development that year. [1] [2]
Kellogg's introduced Product 19 in 1967 in response to General Mills' Total, which claimed to contain the entire daily nutritional requirement of vitamins and minerals. [2] Like Total, Product 19 was fortified with the US recommended daily allowance of vitamins and minerals. [3] Unlike Total, Product 19 was a multi-grain cereal. It was packaged in a relatively plain red and white box, originally with charts and text, and was marketed to older consumers and the health-conscious. [2] The original slogan was "Instant Nutrition - New cereal food created especially for working mothers, otherwise busy mothers and everybody in a hurry."
In the early 1970s, advertising for Product 19 featured the former American football player, Tom Harmon. Towards the end, boxes depicted a person doing yoga. [2] Within Kellogg's range of cereals, it was targeted to customers seeking to lose weight. [4] In response to lackluster sales, Kellogg's limited distribution of Product 19 in the 2010s, and announced in 2016 that it had been discontinued. [2]
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The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries, and markets their products by several well-known brands including Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It. Kellogg's mission statement is "Nourishing families so they can flourish and thrive."
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Nesquik, also known as Nestlé Nesquik and Nesquik Cereal, is a family of breakfast cereals made by Cereal Partners Worldwide in a joint venture between of the American company General Mills and the Swiss company Nestlé, and based on the popular Nesquik product line.
Nesquik is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestlé Quik in the United States; this was released in Europe during the 1950s as Nesquik.
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Product 19 cereal.
Product 19 cereal.