Nutri-Grain

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Nutri Grain
Nutrigrain brand logo.png
Nutri-Grain Cherry Pomegranate Superfruit Fusion Bars Innards.jpg
Nutri-Grain cereal bar
Product type Breakfast cereal, cereal bar
Owner Kellanova
Country Australia
Introduced1976;48 years ago (1976)
Previous owners Kellogg's (1976-2023)
Website kelloggs.com/nutrigrain

Nutri-Grain is a brand of breakfast cereal and breakfast bar made by Kellanova since 1976. In Australia and New Zealand Nutri-Grain is a breakfast cereal made from corn, oats, and wheat. The pieces are shaped like bricks.

Contents

In the United States, Canada, the United Kingdom and Ireland, the Nutri-Grain name is used for soft breakfast bars.

History

Nutri-Grain breakfast cereal sold in Australia and New Zealand Nutri-Grain (cropped).jpg
Nutri-Grain breakfast cereal sold in Australia and New Zealand

The breakfast cereal in its original "block and hole" shape was introduced in Australia in 1976, and later in 1981 consisting of flakes without added sugar. [1] There were four varieties initially (rye, corn, barley, and wheat); later these were reduced to corn and wheat, and finally the corn line was completely discontinued. There are various Nutri-Grain Bars made from the breakfast cereal bonded together, available in the markets where the cereal is available. The bars became popular in the 1990s as an "on-the-go" food.

In 2013, Nutri-Grain breakfast drinks were added to the line of cereals for the Australian market.[ citation needed ]

UK and Ireland products

In the UK, Nutri-Grain bars are around one-third cereals (mainly wheat-flour) and around ten percent fruit. Breakfast bars are a similar product to the muesli bar or granola bar.

Breakfast bars

Breakfast Bakes range (formerly Elevenses)

Breakfast biscuits

Canada products

Cereal bars

Fruit crunch

Soft Bakes

US products

Breakfast bars

Australian products

Breakfast cereal

Bars

Health

Nutri-Grain received four stars out of five on the Australian Government's health star ratings. [2]

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References

  1. Nutri-Grain Cereal — Mr. Breakfast.com. Retrieved October 20, 2009.
  2. Han, Esther (20 April 2015). "Food health star ratings: Kellogg's reveals the cereal that gets 1.5 stars". The Sydney Morning Herald.