 | |
| Product type | Breakfast cereal |
|---|---|
| Owner | WK Kellogg Co (US, Canada, Caribbean) Kellanova (rest of world) |
| Country | U.S. |
| Introduced | 1916 |
| Previous owners | Kellogg's (1916-2023) |
| Website | all-bran.com |
All-Bran is a high-bran, high-fibre, wheat bran breakfast cereal manufactured by WK Kellogg Co for the North American market and Kellanova for the rest of the world. It is marketed as an aid to digestive health.
The introduction of All-Bran in 1916 came on the heels of the success of Kellogg's Bran Flakes a year earlier. [1] It was sold in a red and green box, similar to most Kellogg's cereals at the time. After finding great success in the U.S. market, Kellogg's began distribution in the United Kingdom and other markets in 1922.
With the rising popularity of patent medicine in advertising, The Kellogg Company of Canada published a book named A New Way of Living that would show readers "how to achieve a new way of living; how to preserve vitality; how to maintain enthusiasm and energy; how to get the most out of life because of a physical ability to enjoy it." It touted the All-Bran cereal as the secret to leading "normal" lives free of constipation. [2] [3]
The current ingredients of All-Bran Original are wheat bran, sugar, corn and barley malt extract, salt, and the following added vitamins and minerals: iron, thiamine hydrochloride (vitamin B1), d-calcium pantothenate (vitamin B5), pyridoxine hydrochloride (vitamin B6), and folic acid. [4]
It contains 33% fiber, [5] 78% of natural wheat bran's 43%. [6] The second highest ingredient, after wheat bran, is sugar (18%).
All-Bran Buds is similar with added psyllium; its 39% fiber analysis is close to that of natural wheat bran.
Despite the name, the principal ingredient in All-Bran Flakes is whole grain wheat, not bran. It contains only 15% fiber, equivalent to 34% wheat bran.
All-Bran received five stars out of five on the Australian Government's health star ratings. [7]
All-Bran comes in different varieties; many are available to specific countries:
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