Froot Loops

Last updated

Froot Loops
Frootloops brand logo.png
Froot-Loops-Cereal-Bowl.jpg
Product type Breakfast cereal
Owner WK Kellogg Co (US, Canada, Caribbean)
Kellanova (rest of world)
CountryU.S.
Introduced1963;61 years ago (1963)
Previous owners Kellogg's (1963–2023)
Website frootloops.com

Froot Loops is a sweetened, fruit-flavored breakfast cereal made by WK Kellogg Co for the United States, Canadian, and Caribbean markets and Kellanova for the rest of the world. The brand was solely owned by the original Kellogg Company before it spun off its North American cereal division as WK Kellogg Co in late 2023. [1] The fruit-flavored cereal pieces are ring-shaped, with a variety of bright colors.

Contents

History

Nutritional info
Nutritional value per 1 cup (30 grams)
Energy 462 kJ (110 kcal)
25 (83%)
Sugars 12 g (40%)
Dietary fiber 3 g (10%)
Fat
1 g (3%)
Saturated 0.5 g (2%)
1 g (3%)
Minerals Quantity
%DV
Iron
17%
3.1 mg
Other constituentsQuantity
Calories from fat42 kJ (10 kcal)
Cholesterol0 mg (0%)

Values may be different outside US market.
Percentages estimated using US recommendations for adults, [2] except for potassium, which is estimated based on expert recommendation from the National Academies. [3]
Source: Kellogg's

Kellogg's introduced Froot Loops in 1963. [4] Originally, there were only red, orange and yellow loops; green, blue and purple loops were added during the 1990s, with blue being introduced last in 1996.

The loops all share the same fruit-blend flavor. [5] [6] Different production methods are used in the UK, where the company misleadingly sold the idea that each individual loop color was a different flavor.[ citation needed ]

Mascot

Toucan Sam has been the mascot of Froot Loops since its first appearance. Toucan Sam is a blue anthropomorphic toucan; the colors of his bill correspond to the three original Froot Loop colors. [7] He is portrayed as having an uncanny ability to smell Froot Loops from great distances and locates a concealed bowl of the cereal while intoning "Follow my nose! It always knows!" [8] or "Follow my nose! For the fruity taste that shows!"

Toucan Sam was first voiced by voice actor Mel Blanc, originally with an "American accent" and later by Maurice LaMarche, changing to a "British accent". [9]

Varieties

Kellogg's made several varieties of snack foods, including snack bags called Snack Ums. Snack Ums were similar to the cereal but larger. Their slogan was "Super-sized bites with deliciously intense natural fruit flavors" and "Flavor Bursting!" [10] Froot Loops-branding by Kellogg's was also used with the Froot Loops cereal bar, [11] and in 2021 Froot Loops Pop-Tarts.

In 2012, Kellogg's introduced Froot Loops to the UK market for a limited time with only the secondary colors (orange, green, and purple), as natural color substitutes for red, yellow, and blue could not be found. The recipe also differed from the US version. Kellogg's stated that "due to European legislation we have been unable to produce Froot Loops to the same specifications as the US product. The formulations are different, including sugar and salt levels and the UK version has been produced with natural food additives and flavorings which will account for the differences in appearance and taste between the two products." The UK Froot Loops are also larger in size compared with their American counterparts, and due to the different method of formulation, are a much coarser cereal. In September 2015, Kellogg's removed Froot Loops from the UK market due to a lack of demand for the cereal, although in 2017, a special Unicorn Froot Loops limited edition was released in the UK. [12] As of 2019, special limited edition Unicorn Froot Loops, Mermaid Froot Loops, and Baby Shark Froot Loops cereals have been made available.

See also

Related Research Articles

<span class="mw-page-title-main">Breakfast cereal</span> Processed food made from grain

Breakfast cereal is a breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in Western societies.

<span class="mw-page-title-main">Corn flakes</span> Type of breakfast cereal

Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). Originally invented as a breakfast food to counter indigestion, it has become a popular food item in the American diet and in the United Kingdom where over 6 million households consume them.

<span class="mw-page-title-main">Raisin bran</span> Breakfast cereal containing raisins and bran flakes

Raisin bran is a breakfast cereal containing raisins and bran flakes. Raisin bran is manufactured by several companies under a variety of brand names, including the popularly known Kellogg's Two Scoops Raisin Bran, General Mills' Total Raisin Bran, and Post Cereals' Raisin Bran. Though Raisin Bran is generally perceived as a healthier alternative to more sugary cereals, most popular brands of raisin bran contain high amounts of sugar.

<span class="mw-page-title-main">Frosted Flakes</span> WK Kellogg Co brand of sugar-coated corn flakes

Frosted Flakes or Frosties is a breakfast cereal, produced by WK Kellogg Co for the United States, Canada, and Caribbean markets and by Kellanova for the rest of the world, and consisting of sugar-coated corn flakes. It was introduced in the United States, in 1952, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name in 1983.

<span class="mw-page-title-main">Toucan Sam</span> Breakfast cereal mascot

Toucan Sam is the cartoon toucan mascot for Froot Loops breakfast cereal. The character has been featured in advertising since 1963. He exhibits the ability to smell Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, "Follow your nose! It always knows!", sometimes followed by "The flavour of fruit! Wherever it grows!" Another version of this phrase in a string of commercials in the late 2000s presents the character at the end of the commercials saying "Just follow your nose!", followed by his nephews retorting, "For the fruity taste that shows!"

<span class="mw-page-title-main">Kellogg's</span> American multinational food company

Kellanova Company, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets convenience foods and snack foods, including crackers and toaster pastries, cereal, and markets their products by several well-known brands including the Kellogg's brand itself, Rice Krispies Treats, Pringles, Eggo, and Cheez-It, along with cereal internationally such as Corn Flakes, Rice Krispies, Frosties and Coco Pops.

<span class="mw-page-title-main">Pop-Tarts</span> Brand of toaster pastries

Pop-Tarts is an American brand of toaster pastries produced and distributed by Kellanova since 1964, consisting of a sweet filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also frosted. Although sold precooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside Mylar packages and do not require refrigeration.

<span class="mw-page-title-main">Apple Jacks</span> Breakfast cereal made by WK Kellogg Co

Apple Jacks is an American brand of breakfast cereal that is produced by both successors to the original Kellogg's—WK Kellogg Co in the United States, Canadian, and Caribbean markets and Kellanova in the rest of the world. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by college intern William Thilly. In 1971 the name "Apple Jacks" was put into action by advertisers. The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon." Apple Jacks is one of the top four cereal brands marketed within stores and is most heavily marketed on Kellogg's internet platform.

<span class="mw-page-title-main">Crispix</span> Breakfast cereal made by WK Kellogg Co

Crispix is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition. By 1987, Crispix had sales of about $65 million.

<span class="mw-page-title-main">Rice Krispies</span> Breakfast cereal made by WK Kellogg Co and Kellanova

Rice Krispies is a breakfast cereal produced by WK Kellogg Co for the United States, Canadian, and Caribbean markets and by Kellanova for the rest of the world. Rice Krispies are made of crisped rice. When milk is added to the cereal the rice tends to collapse, creating the characteristic "snap, crackle and pop" sounds.

<span class="mw-page-title-main">Special K</span> WK Kellogg Co brand of cereal

Special K is an American brand of breakfast cereal and meal bars originally manufactured by Kellogg's. The cereal was introduced to the United States in 1955. It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used to be marketed primarily as a low-fat cereal that can be eaten to help one lose weight. Following the 2023 spinoff of Kellogg's North American cereal division, the cereal is manufactured by WK Kellogg Co for the United States, Canada, and Caribbean markets. The former Kellogg's, renamed Kellanova, continues to manufacture the cereal for the rest of the world and the meal bars for all markets.

<span class="mw-page-title-main">Tony the Tiger</span> American advertising cartoon mascot

Tony the Tiger is the advertising cartoon anthropomorphic tiger mascot for Frosted Flakes breakfast cereal, appearing on its packaging and advertising. After the original Kellogg Company spun off its North American cereal business in late 2023, the mascot is owned by WK Kellogg Co in the U.S., Canada, and Caribbean markets and by Kellanova in the rest of the world. Tony has also been the mascot for related cereals such as Tony's Cinnamon Krunchers and Tiger Power. Since Tony's debut in 1952, the character has spanned several generations and has become a breakfast cereal icon.

<span class="mw-page-title-main">Honey Smacks</span> Breakfast cereal made by Kelloggs

Honey Smacks is a sweetened puffed wheat breakfast cereal made by Kellogg's, noted for its high sugar content. It was introduced in the early 1950s.

<span class="mw-page-title-main">Golden Crisp</span> Breakfast cereal made by Post Cereals

Golden Crisp, also known as Sugar Crisp in Canada, is a brand of breakfast cereal made by Post Consumer Brands that consists of sweetened, candy-coated puffed wheat and is noted for its high sugar content. It was introduced in the United States in 1948.

<span class="mw-page-title-main">All-Bran</span> Breakfast cereal made by WK Kellogg Co.

All-Bran is a high-bran, high-fibre, wheat bran breakfast cereal manufactured by WK Kellogg Co for the North American market and Kellanova for the rest of the world. It is marketed as an aid to digestive health.

<span class="mw-page-title-main">Cocoa Krispies</span> Cocoa flavored version of Rice Krispies

Cocoa Krispies is a breakfast cereal produced by WK Kellogg Co, coming both as a boxed cereal and as a snack bar with a 'dried milk' covered bottom. It is a cocoa flavored version of Rice Krispies that contains real chocolate. In Canada, Rice Krispies Cocoa is their variant of the cereal, with a lighter chocolate flavor. Off-brand "coco krispies" are sold by other companies.

<span class="mw-page-title-main">Fruit Roll-Ups</span> American fruit snacks that originated in the 1980s

Fruit Roll-Ups is a brand of snack that debuted in grocery stores across America in 1983. It is a flat, corn syrup-based, fruit-flavored snack rolled into a tube, spread on a backing sheet of cellophane to prevent the product from sticking to itself.

<span class="mw-page-title-main">Weetos</span> Breakfast cereal made by Weetabix

Weetos is a brand of chocolate-flavoured breakfast cereal produced by Weetabix Food Company. The name comes from the fact that its primary ingredient is wheat (Weet-) and the cereal pieces are in O shapes (-Os), the same naming convention that is used on the company's flagship cereal Weetabix.

<span class="mw-page-title-main">Cracklin' Oat Bran</span> Breakfast cereal made by Kelloggs

Cracklin' Oat Bran is a breakfast cereal made by Kellogg's, introduced in 1977. The cereal is made of oat bran flavored with cinnamon and nutmeg and is held together by brown sugar in a rectangular shape. The cereal is a source of dietary fiber, as one of the main ingredients is whole oats, but it contains a significant amount of sugar and saturated fat. The palm oil used in the cereal is modified slightly to suggest more of a sugary flavor than normal palm oil.

<span class="mw-page-title-main">Morning Funnies</span> Breakfast cereal

Morning Funnies is a fruit-flavored breakfast cereal produced by Ralston Cereals in 1988 and 1989. The name of the cereal was based on the assortment of newspaper comic strips featured on the box. Innovative packaging allowed the back flap of the box to be opened revealing additional comic strips, different on each edition of the cereal box. Poor sales and negative consumer reaction led to the cereal being discontinued in 1989.

References

  1. "Kellogg's® Froot Loops® cereal". Kellogg's. Archived from the original on August 29, 2012.
  2. United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on March 27, 2024. Retrieved March 28, 2024.
  3. National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN   978-0-309-48834-1. PMID   30844154. Archived from the original on May 9, 2024. Retrieved June 21, 2024.
  4. Ungar, Peter S. (2007). Evolution of the Human Diet: The Known, the Unknown, and the Unknowable. Oxford University Press, USA. ISBN   9780195183467 . Retrieved October 16, 2016.
  5. "Are the different colors of Froot Loops different flavors?". The Straight Dope. September 17, 1999. Retrieved June 2, 2020.
  6. Locker, Melissa (January 21, 2014). "Breaking Breakfast News: Froot Loops Are All the Same Flavor". Time .
  7. "The Evolution of Froot Loops' Toucan Sam: From 1960s Black and White to 2013 in 3D". www.trustcollective.com. August 27, 2013. Retrieved February 5, 2018.
  8. Top 10 Greatest Breakfast Cereal Mascots of All Time. Babble Top (informative). May 6, 2020. Event occurs at 4:24-4:26. Retrieved June 2, 2020.
  9. Top 10 Greatest Breakfast Cereal Mascots of All Time. Babble Top (informative). May 6, 2020. Event occurs at 4:39-4:55. Retrieved June 2, 2020.
  10. "Snack Ums Froot Loops". taquitos.net.
  11. "Froot Loops Cereal & Milk Bars". taquitos.net.
  12. "Kellog's just launched unicorn fruit loops in the uK". independent.co.uk. September 18, 2017.