Breakfast cereal is a category of food, including food products, made from processed cereal grains that are eaten as part of breakfast, or as a snack food, primarily in Western societies.
Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). Originally invented as a breakfast food to counter indigestion, it has become a popular food item in the American diet and in the United Kingdom where over 6 million households consume them.
Raisin bran is a breakfast cereal containing raisins and bran flakes. Raisin bran is manufactured by several companies under a variety of brand names, including the popularly known Kellogg's Two Scoops Raisin Bran, General Mills' Total Raisin Bran, and Post Cereals' Raisin Bran. Though Raisin Bran is generally perceived as a healthier alternative to more sugary cereals, most popular brands of raisin bran contain high amounts of sugar.
Frosted Flakes or Frosties is a breakfast cereal, produced by WK Kellogg Co for the United States, Canada, and Caribbean markets and by Kellanova for the rest of the world, and consisting of sugar-coated corn flakes. It was introduced in the United States, in 1952, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name in 1983.
Toucan Sam is the cartoon toucan mascot for Froot Loops breakfast cereal. The character has been featured in advertising since 1963. He exhibits the ability to smell Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, "Follow your nose! It always knows!", sometimes followed by "The flavour of fruit! Wherever it grows!" Another version of this phrase in a string of commercials in the late 2000s presents the character at the end of the commercials saying "Just follow your nose!", followed by his nephews retorting, "For the fruity taste that shows!"
Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets convenience foods and snack foods, including crackers and toaster pastries, cereal, and markets their products by several well-known brands including the Kellogg's brand itself, Rice Krispies Treats, Pringles, Eggo, and Cheez-It. Outside North America, Kellanova markets cereals such as Corn Flakes, Rice Krispies, Frosties and Coco Pops.
Pop-Tarts is an American brand of toaster pastries produced and distributed by Kellanova since 1964, consisting of a sweet filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also frosted. Although sold precooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside Mylar packages and do not require refrigeration.
Apple Jacks is an American brand of breakfast cereal that is produced by both successors to the original Kellogg's—WK Kellogg Co in the United States, Canadian, and Caribbean markets and Kellanova in the rest of the world. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by college intern William Thilly. In 1971 the name "Apple Jacks" was put into action by advertisers. The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon." Apple Jacks is one of the top four cereal brands marketed within stores and is most heavily marketed on Kellogg's internet platform.
Crispix is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition. By 1987, Crispix had sales of about $65 million.
Rice Krispies is a breakfast cereal produced by WK Kellogg Co for the United States, Canadian, and Caribbean markets and by Kellanova for the rest of the world. Rice Krispies are made of crisped rice. When milk is added to the cereal the rice tends to collapse, creating the characteristic "snap, crackle and pop" sounds.
Special K is an American brand of breakfast cereal and meal bars originally manufactured by Kellogg's. The cereal was introduced to the United States in 1955. It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used to be marketed primarily as a low-fat cereal that can be eaten to help one lose weight. Following the 2023 spinoff of Kellogg's North American cereal division, the cereal is manufactured by WK Kellogg Co for the United States, Canada, and Caribbean markets. The former Kellogg's, renamed Kellanova, continues to manufacture the cereal for the rest of the world and the meal bars for all markets.
Tony the Tiger is the advertising cartoon anthropomorphic tiger mascot for Frosted Flakes breakfast cereal, appearing on its packaging and advertising. After the original Kellogg Company spun off its North American cereal business in late 2023, the mascot is owned by WK Kellogg Co in the U.S., Canada, and Caribbean markets and by Kellanova in the rest of the world. Tony has also been the mascot for related cereals such as Tony's Cinnamon Krunchers and Tiger Power. Since Tony's debut in 1952, the character has spanned several generations and has become a breakfast cereal icon.
Honey Smacks is a sweetened puffed wheat breakfast cereal made by Kellogg's, noted for its high sugar content. It was introduced in the early 1950s.
All-Bran is a high-bran, high-fibre, wheat bran breakfast cereal manufactured by WK Kellogg Co for the North American market and Kellanova for the rest of the world. It is marketed as an aid to digestive health.
Fruit Roll-Ups is a brand of snack that debuted in grocery stores across America in 1983. It is a flat, corn syrup-based, fruit-flavored snack rolled into a tube, spread on a backing sheet of cellophane to prevent the product from sticking to itself.
Weetos is a brand of chocolate-flavoured breakfast cereal produced by Weetabix Food Company. The name comes from the fact that its primary ingredient is wheat (Weet-) and the cereal pieces are in O shapes (-Os), the same naming convention that is used on the company's flagship cereal Weetabix.
Cracklin' Oat Bran is a breakfast cereal made by Kellogg's, introduced in 1977. The cereal is made of oat bran flavored with cinnamon and nutmeg and is held together by brown sugar in a rectangular shape. The cereal is a source of dietary fiber, as one of the main ingredients is whole oats, but it contains a significant amount of sugar and saturated fat. The palm oil used in the cereal is modified slightly to suggest more of a sugary flavor than normal palm oil.
Reese's Puffs is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups. At its launch in May 1994 the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and peanut butter puffs.
Marshmallow Mateys is an American brand of breakfast cereal produced by the MOM Brands food company. The company presented their first line of ready-to-eat cereals in 1965, intending to compete with General Mills' Lucky Charms. Marshmallow Mateys includes marshmallow shapes in various colors.
Morning Funnies is a fruit-flavored breakfast cereal produced by Ralston Cereals in 1988 and 1989. The name of the cereal was based on the assortment of newspaper comic strips featured on the box. Innovative packaging allowed the back flap of the box to be opened revealing additional comic strips, different on each edition of the cereal box. Poor sales and negative consumer reaction led to the cereal being discontinued in 1989.
