Frosted Flakes

Last updated
Frosted Flakes
Kellogg's Frosted Flakes (of corn), with milk.jpg
Kellogg's Frosted Flakes (of corn), with milk
Product type Breakfast cereal
Owner WK Kellogg Co (US, Canada, Caribbean)
Kellanova (rest of world)
CountryU.S.
Introduced1952;73 years ago (1952)
Previous owners Kellogg's (1952–2023)
Website frostedflakes.com

Frosted Flakes or Frosties is a breakfast cereal, produced by WK Kellogg Co for the United States, Canada, and Caribbean markets and by Kellanova for the rest of the world, [a] and consisting of sugar-coated corn flakes. It was introduced in the United States, in 1952, [1] as "Sugar Frosted Flakes". The word "sugar" was dropped from the name in 1983.

Contents

Generic versions, such as store brands, are also available. Unlike many cereals, such as Cheerios, Shreddies and Rice Krispies but like Corn Flakes and Raisin Bran, the name “Frosted Flakes” is so generic that it cannot be trademarked, and thus it often shares its name with competitors. [2]

Nutritional info
Nutritional value per 1 cup (29 grams)
Energy 460 kJ (110 kcal)
26 (9%)
Sugars 10 g
Dietary fiber <1 g (0%)
Fat
0 g (0%)
Saturated 0 g (0%)
1 g (2%)
Vitamins and minerals
Other constituentsQuantity
Cholesterol0 mg (0%)
Values may be different outside US market.
†Percentages estimated using US recommendations for adults, [3] except for potassium, which is estimated based on expert recommendation from the National Academies. [4]
Source:

International names

Popularity

Frosted Flakes was the second-best-selling cereal in the first half of 2017 within the US in gross sales, after Honey Nut Cheerios. [5]

Marketing

Mascots

Tony the Tiger has been the mascot of Frosted Flakes since its introduction. Tony is known for saying the cereal's slogan: "They're Gr-r-reat!" (the "r"s in "Great" being drawn-out). Tony the Tiger was originally voiced by Dallas McKennon, but Thurl Ravenscroft voiced him for more than 50 years until his death in 2005. Tony was later voiced (in Canada and the US) by former professional wrestling play-by-play announcer Lee Marshall [6] until his death on April 27, 2014. [7] After Marshall's death, he was replaced with Tex Brashear. In the UK, Tom Hill voiced Tony after Ravenscroft's death. Tony is drawn wearing a red bandana on all Frosted Flakes cereal boxes.

Sponsorship

Varieties

In Canada and the United States:

In the UK and Ireland:

In Brazil:

In 2020 Sucrilhos also started to be sold in the form of cookies. [9]

In Argentina:

In Mexico:

In Colombia:

Health

Frosted Flakes, under its Australian name of Frosties, received 2 stars out of 5 on the Australian Government's health star ratings. [10]

In the European Union, Frosted Flakes are ranked Nutri-Score D for "poor nutritional quality". [11]

Footnotes

  1. ↑ WK Kellogg consists only of the North American cereal business of the former Kellogg's, which also covers the Caribbean.

References

  1. ↑ "Kellogg Company History, Timeline". Kellogg's . Retrieved 6 February 2016.
  2. ↑ Walansky, Aly (December 28, 2017). "Lucky Charms Frosted Flakes is the sugary cereal mashup of your dreams". Today Show . Retrieved August 10, 2019.
  3. ↑ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
  4. ↑ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). "Chapter 4: Potassium: Dietary Reference Intakes for Adequacy". In Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). pp. 120–121. doi:10.17226/25353. ISBN   978-0-309-48834-1. PMID   30844154 . Retrieved 2024-12-05.
  5. ↑ Hyslop, Gill (2017-08-02). "Top 10 Brands in the First Half of 2017". bakeryandsnacks.com. Retrieved 2018-01-27.
  6. ↑ "Topher's Breakfast Cereal Character Guide - Kellogg's". Lavasurfer.com. 2005-05-22. Retrieved 2014-07-25.
  7. ↑ "Lee Marshall, Voice of 'Tony The Tiger' Passes Away". Archived from the original on 2014-04-29. Retrieved 2014-04-28.
  8. ↑ "Challenger Sports". Challenger Sports. Archived from the original on 2014-03-11. Retrieved 2014-07-25.
  9. ↑ "Sucrilhos Kellogg's acaba de virar biscoito". Geek Publicitário. Retrieved 4 April 2020.
  10. ↑ Han, Esther (20 April 2015). "Food health star ratings: Kellogg's reveals the cereal that gets 1.5 stars". The Sydney Morning Herald.
  11. ↑ "Frosties - Kellogg's - 450 g". fr.openfoodfacts.org (in French). 2018-03-23. Retrieved 2024-09-22.
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