Vienna Fingers

Last updated
Close up of a Vienna Finger Viennafingers2.JPG
Close up of a Vienna Finger

Vienna Fingers is an American brand of cookie made by the Keebler Company, a division of Ferrero SpA. They consist of a sandwich of vanilla flavored outer crust filled with vanilla cream flavored filling. Akin to an Oreo, the surface is textured and embossed with the product name, but Vienna Fingers have a round-ended 'finger' shape. They come in a red and yellow accented rectangular package with the words "Vienna Fingers" in white lettering. Nabisco's Cameo is similar.

Contents

History

Vienna Fingers were one of the products originally sold by Sunshine Biscuits. [1] The cookies first were marketed by Sunshine Biscuits in 1915 and trademarked as "Vienna Fingers Sandwich" in November 1947. [2] The popularity of the Vienna Fingers cookies was memorialized by American playwright and screenwriter Neil Simon in his 1965 play The Odd Couple , which was adapted into a 1968 comedy film. [3] In the play, Oscar Madison attempts to distract a depressed Felix Ungar with snack food: "How about vanilla wafers? Or Vienna fingers? I got everything." [4]

In January 1985, the product was renamed "Vienna Fingers". [5] At the Food Marketing Institute's 1994 Supermarket convention, both low-fat Hydrox cookies and reduced-fat Vienna Fingers were introduced by Sunshine Biscuits. [6] [7]

In late August 1994, Sunshine Biscuits donated over 21,000 Vienna Fingers and Hydrox cookies to a contingent of American troops from Fort Eustis Army Base. [8] The company's action was a follow-up to a similar Sunshine shipment sent to troops during the 19901991 Gulf War and a soldier's scrawled response note on an Oreo box, "Please deploy cookies." In the company's words, "the donation of these cookie favorites will give the troops a taste of home and make their time away from their families a little more pleasant." [8] The Vienna Fingers and Hydrox cookies were brought with the troops to the refugee-filled border area between Rwanda and Zaire. [8]

When Keebler purchased Sunshine Biscuits in 1996, it retained the product as part of its line. [9] At the time of Keebler's acquisition, Vienna Fingers brought in $50 million in sales annually. [10] Following the acquisition of the product line by Keebler, a lemon filling version of the cookie was introduced. [10]

Sometime between 2023 and 2024 Keebler replaced the old molds and altered the recipe. There were then two types of Vienna Finger on the market, one with sharper bumps and less filling that tasted like a Vanilla Oreo, and one that was like the original Vienna Finger recipe.

Related Research Articles

<span class="mw-page-title-main">Cookie</span> Small, flat and sweetened baked food

A cookie or biscuit is a baked snack or dessert that is typically small, flat, and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, or nuts.

<span class="mw-page-title-main">Oreo</span> Chocolate cookie with creme filling made by Nabisco

Oreo is a brand of sandwich cookie consisting of two cocoa biscuits or cookie pieces with a sweet fondant filling. It was introduced by Nabisco on March 6, 1912, and through a series of corporate acquisitions, mergers, and splits, both Nabisco and the Oreo brand have been owned by Mondelez International since 2012. Oreo cookies are available in over one hundred countries. Many varieties of Oreo cookies have been produced, and limited-edition runs have become popular in the 21st century.

<span class="mw-page-title-main">Nabisco</span> American snack company

Nabisco is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International.

<span class="mw-page-title-main">Girl Scout Cookies</span> Cookies sold by the Girl Scout Organization

Girl Scout Cookies are cookies sold by Girl Scouts in the United States to raise funds to support Girl Scout councils and individual troops. The cookies are widely popular and are commonly sold by going door-to-door, online, through school or town fundraisers, or at "cookie booths" set up at storefronts. The program is intended to both raise money and improve the financial literacy of girls. During an average selling season, more than one million girls sell over 200 million packages of cookies and raise over $800 million. The first known sale of cookies by Girl Scouts was in 1917. Cookie sales are organized by 112 regional Girl Scout councils who select one of two national bakeries to buy cookies from.

<span class="mw-page-title-main">Ice cream sandwich</span> Frozen dessert typically composed of ice cream between two biscuits

An ice cream sandwich is a frozen dessert consisting of ice cream between two biscuits, wafers, soft cookies, or other baked goods. The ingredients are different around the world, with Ireland using wafers and the United States commonly using cookies.

<span class="mw-page-title-main">Keebler Company</span> American cookie and former cracker manufacturer

The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It, Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Pizzarias Pizza Chips, Chachos and Zesta Crackers, among others. Keebler slogans have included "Uncommonly Good" and "a little elfin magic goes a long way". Tom Shutter and Leo Burnett wrote the familiar jingle.

<span class="mw-page-title-main">Sunshine Biscuits</span> Defunct American snack company

Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals. The company, which became a brand on a few products such as Cheez-It, was purchased by Keebler Company in 1996, which was purchased by Kellogg Company in 2001. Around then, Sunshine Biscuits was headquartered in Elmhurst, Illinois, where Keebler was located until 2001.

<span class="mw-page-title-main">Cookies and cream</span> Ice cream variety flavored with chocolate sandwich cookies

Cookies and cream is a variety of ice cream, milkshake and other desserts that includes chocolate sandwich cookies, with the most popular version containing hand or pre-crumbled cookies from Nabisco's Oreo brand under a licensing agreement. Cookies and cream ice cream generally mixes crumbled chocolate sandwich cookies into vanilla ice cream, though variations exist which might instead use chocolate, coffee or mint ice cream.

<span class="mw-page-title-main">Nilla Wafers</span> Brand name cookie

Nilla Wafers are vanilla-flavored, wafer-style cookies made by Nabisco, a subsidiary of Illinois-based Mondelēz International.

<span class="mw-page-title-main">Milano (cookie)</span> Cookie manufactured by Pepperidge Farm

The Milano cookie is a trademarked cookie manufactured by Pepperidge Farm as part of its series of "European" cookies. Each cookie consists of a thin layer of chocolate and, depending on the variety, different flavored filling sandwiched between two biscuit cookies. The cookie is marketed as the Monaco in Canada; local company Milano Bakeries had established prior rights to the "Milano" brand for cookies sold in that country.

<span class="mw-page-title-main">Hydrox</span> Brand of sandwich cookies

Hydrox is a creme-filled chocolate sandwich cookie currently owned and manufactured by Leaf Brands. It debuted in the United States in 1908, and was manufactured by Sunshine Biscuits for over 90 years. Hydrox was largely discontinued in 1999, three years after Sunshine was acquired by Keebler, which was later acquired by Kellogg's which in turn sold the cookie line and the rights to the Keebler name to Ferrero SpA. In September 2015, the product was reintroduced by Leaf Brands.

<span class="mw-page-title-main">Pirouline</span> US brand of rolled sweet wafer cookie

Pirouline is a brand of creme-filled rolled wafer cookie sold in the United States by the DeBeukelaer Corporation.

<span class="mw-page-title-main">Newman-O's</span> A type of sandwich cookie

Newman-O's are a type of cream-filled sandwich cookie. They are made and distributed by Newman's Own, and come in many flavors such as original, hint-o-mint, chocolate crème, peanut butter, and vanilla. They are one of many sandwich cookie imitations of the original Hydrox cookie and their more popular imitator Oreo.

<span class="mw-page-title-main">E.L. Fudge</span>

E.L. Fudge is an American snack food introduced in 1986 and manufactured by the Keebler Company, a subsidiary of Ferrero SpA. They are butter-flavored shortbread sandwich cookies with a fudge creme filling. The company describes their shape as "elfin", though it is actually various Keebler elves, each identified with a name tag.

<span class="mw-page-title-main">Sandwich cookie</span> Cookies kept by two thin cookies or biscuits with filling in between

A sandwich cookie, also known as a sandwich biscuit, is a type of cookie made from two thin cookies or medium cookies with a filling between them. Many types of fillings are used, such as cream, ganache, buttercream, chocolate, cream cheese, jam, peanut butter, lemon curd, or ice cream.

<span class="mw-page-title-main">Prince de LU</span>

Prince de LU (Prince) is a biscuit brand made by the enterprise Mondelez International.

<span class="mw-page-title-main">Domino (cookie)</span> Finnish cookie brand

Domino is a brand of cookies manufactured by the Finnish food company Fazer. Domino cookies consist of three layers, of which the upper and lower layer are made from cocoa-flavoured biscuit and the middle one is a soft vanilla-flavoured creme filling.

<span class="mw-page-title-main">Negresco</span> Sandwich cookie

Negresco is a Brazilian sandwich cookie brand created by Nestlé, originally being sold by its now defunct subsidiary Biscoitos São Luiz in 1987. The product was created as a competitor to the Oreo brand, consisting of two chocolate biscuits with a filling usually in vanilla flavor. After the end of São Luiz in 2002, the cookies began to be sold under the Nestlé label. It came onto the Brazilian market and is still only sold there as Biscoitos Recheados and Biscoitos Wafer.

References

  1. "Della Femina Adds Sunshine". New York Times . July 29, 1982. p. D13. Retrieved 29 October 2008. Sunshine is a subsidiary of American Brands Inc., and its best known munchies include Hydrox, Chip-A-Roos, Vienna Fingers, Cheez-It, Hi-Ho and Wheat Wafers.
  2. See the U.S. Trademark for Vienna Fingers Sandwich
  3. Simon, Neil (1966). The Odd Couple: A Comedy in Three Acts . Samuel French Inc. pp.  30. ISBN   0-573-61331-1 . Retrieved 29 October 2008. Vienna Fingers simon.
  4. Simon, Neil (11 March 1966). The odd couple . Random House. Retrieved 11 March 2019 via Internet Archive. Vienna fingers.
  5. See the U.S. Trademark for Vienna Fingers .
  6. Gubbins, Teresa (May 18, 1994). "Food and games at the supermarket show". The Dallas Morning News . p. 2F. Retrieved 29 October 2008.
  7. "Cengage Learning". Cengage.com. Retrieved 11 March 2019.
  8. 1 2 3 Piore, Adam (September 16, 1994). "Please Deploy Cookies - Sunshine Sends Them To Soldiers". The Record (Bergen County) . p. D1. Archived from the original on October 25, 2012. Retrieved 29 October 2008.
  9. "Search The Kansas City Star Archive". Nl.newsbank.com. Retrieved 11 March 2019.
  10. 1 2 "FindArticles.com - CBSi". Findarticles.com. Retrieved 11 March 2019.