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| Product type | Breakfast cereal |
|---|---|
| Owner | WK Kellogg Co |
| Country | U.S. |
| Introduced | 2006 |
| Previous owners | Kellogg Company (2006–2023) |
Eggo Cereal is a multigrain breakfast cereal introduced in 2006 and reintroduced in 2019. It is manufactured by WK Kellogg Co, a spin-out of Kellogg's. It resembles Eggo waffles, a brand of frozen waffles produced by Kellanova and shares much of the same branding.
In 2006, Kellogg's officially released Eggo Cereal. It came in two flavors: Maple Syrup and Cinnamon Toast. The cereal was discontinued in 2012.
In August 2019, the official Twitter page for Eggo posted a message on National Waffle Day saying that if their post got 10,000 retweets, they would officially bring the product back. [1] By 6 September, the goal was reached, and in November Kellogg's brought back the Eggo cereal on the shelves of Walmart, with other local stores following in December. The new version came out with three flavors: Homestyle, Blueberry, and Chocolate. As of 2021, the Blueberry flavor has been discontinued.
Eggo Cereal consists of maple syrup, cinnamon toast, and flavoured corn cereal pieces in a waffle shape, just like Eggo waffles. It was considered a multigrain cereal that is lightly sweetened to taste accordingly to the Eggo waffles that it was created after. It was produced to have a light buttery and maple taste to it. It was specifically shaped to resemble miniature Eggo waffles. An average serving size of this cereal was about one cup. For every serving of this cereal, there were 120 calories and 12 grams of sugar. Eggo Cereal contained allergens such as wheat, corn product, and soy beans. [2] It is claimed that there is no actual maple syrup within the maple syrup Eggo cereal ingredients. [3] The dietary exchanges labeled on the Eggo cereal are based on the Choose Your Foods Exchange Lists for Diabetes copyright 2008 by American Dietetic Association and American Diabetes Association. [4]
Cap'n Crunch is a corn and oat breakfast cereal manufactured since 1963 by Quaker Oats Company, a subsidiary of PepsiCo since 2001. Since the original product introduction, marketed simply as Cap'n Crunch, Quaker Oats has since introduced numerous flavors and seasonal variations, some for a limited time—and currently offers a Cap'n Crunch product line.
Pringles is an American brand of stackable potato-based chips invented by Procter & Gamble (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips". The brand was sold in 2012 to Kellogg's.
Frosted Flakes or Frosties is a breakfast cereal, produced by WK Kellogg Co and consisting of sugar-coated corn flakes. It was introduced in the United States, in 1952, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name in 1983.
Nutri-Grain is a brand of breakfast cereal and breakfast bar made by the Kellogg Company. In Australia and New Zealand Nutri-Grain is a breakfast cereal made from corn, oats, and wheat. The pieces are shaped like bricks.
Kellanova is an American multinational food manufacturing company headquartered in Chicago, Illinois, United States. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries, and markets their products by several well-known brands including the Kellogg's brand itself, Rice Krispies Treats, Pringles, Eggo, and Cheez-It, along with cereal internationally such as Corn Flakes, Rice Krispies, Frosties and Coco Pops.
Pop-Tarts is a brand of toaster pastries produced and distributed by Kellanova since 1964, consisting of a sweet filling sealed inside two layers of thin, rectangular pastry crust. Most varieties are also frosted. Although sold pre-cooked, they are designed to be warmed inside a toaster or microwave oven. They are usually sold in pairs inside Mylar packages and do not require refrigeration.
Crispix is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition. By 1987, Crispix had sales of about $65 million.
Cinnamon Toast Crunch (CTC), known as Croque-Cannelle in French Canada and Curiously Cinnamon in the UK, and as a variant called Cini Minis in other European and Latin American countries, is a brand of breakfast cereal produced by General Mills and Nestlé. First produced in 1984, the cereal aims to provide the taste of cinnamon toast in a crunch cereal format. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. The cereal is puffed and when immersed in milk, it makes a "snap" noise, similar to Rice Krispies. In most European countries and North America, the product is sold in boxes. In Poland and Russia the cereal is sold in bags. The product was originally marketed outside Europe with the mascot of a jolly baker named Wendell. Wendell was replaced as a mascot by the "Crazy Squares", sentient Cinnamon Toast Crunch squares that often eat each other in commercials.
Special K is an American brand of breakfast cereal and meal bars manufactured by Kellogg's. The cereal was introduced to the United States in 1955. It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used to be marketed primarily as a low-fat cereal that can be eaten to help one lose weight.
Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product. It was first manufactured in 1941 as CheeriOats.
Post Consumer Brands is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.
French Toast Crunch is a breakfast cereal launched in the mid-1990s, flavored to taste like French toast, by the General Mills company. The cereal pieces originally looked like mini slices of French toast, but General Mills changed the cereal to a style similar in appearance to Cinnamon Toast Crunch; a thin, wavy square sprinkled with cinnamon and sugar flavoring. General Mills later reintroduced the original design.
Chex is an American brand of breakfast cereal currently manufactured by General Mills. It was originally produced and owned by Ralston Purina of St. Louis, Missouri, using the name Chex starting in 1950. The Chex brand went with corporate spinoff Ralcorp in 1994. and was then sold to General Mills in 1997. Rival cereal company Kellogg's has the rights to the Chex brand in South Korea and Singapore.
Eggo is a brand of frozen waffles owned by Kellanova, and sold in North America. Several varieties are available, including homestyle, miniature, cherry, blueberry, strawberry, vanilla bliss, brown sugar cinnamon, apple cinnamon, buttermilk, chocolate chip, and Thick & Fluffy.
Honey Bunches of Oats is a breakfast cereal owned by Post Holdings and produced by its subsidiary Post Consumer Brands. Created by lifelong Post employee Vernon J. Herzing by mixing several of Post's cereals together and having his daughter taste them, Honey Bunches of Oats was introduced to markets in 1989 after three years of development. The cereal is made up of three kinds of flakes and oat clusters baked with a hint of honey. It is marketed as a source of whole grain. Other varieties have almonds or fruits added into the mix.
Waffle Crisp is a breakfast cereal made by Post Consumer Brands, which contains maple syrup-flavored corn cereal bits in a waffle shape. It was first launched in 1996. In 2013, Post introduced a lower-priced version of the cereal, "Waffle Crunch," as part of their Good MOREnings line of budget cereals. According to customer service at Post Foods, Waffle Crisp was discontinued in August 2018.
Frosted Mini-Wheats is a breakfast cereal manufactured by WK Kellogg Co consisting of shredded wheat cereal pieces and frosting.
Table syrup, also known as pancake syrup and waffle syrup, is an artificial syrup used as a topping on pancakes, waffles, and french toast, often as an alternative to maple syrup. It is made by combining corn syrup with a sweetening agent, water, coloring, flavoring, and preservatives.
Mini Swirlz was a brand of frosted cereal produced by the Kellogg Company. The first flavor, Cinnamon Bun, was introduced in 2005, and was successful enough that two temporary flavors followed, Fudge Ripple and Peanut Butter. The cereal was made mainly with sweetened cornmeal, whole oat grain, and whole wheat grain, with a flavored topping that corresponds to the variety. The pieces in each version are shaped to resemble cinnamon buns. In 2009 Mini Swirlz was discontinued by Kellogg's.
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