Perion Network Ltd. is a publicly traded advertising technology company that provides digital advertising technology solutions to advertisers, agencies, retailers, and publishers.[2] Its core offerings are delivered through Perion One, a unified omnichannel advertising platform designed to support campaign planning, activation, optimisation, and measurement across channels and verticals including connected television (CTV), digital out-of-home (DOOH), display, video advertising, as well as retail media and commerce solutions.[3] The company is headquartered in Tel Aviv, Israel, with offices in Tel Aviv, New York, Los Angeles, London, Chicago, Boston, Atlanta, Toronto, Montréal and Kyiv.[4] Perion is listed on the Nasdaq Stock Market under the ticker symbol PERI.[5]
Perion provides digital advertising technology and services for advertisers, agencies, retailers, and publishers through its unified advertising platform and related solutions.
Perion One
Perion One is a unified omnichannel advertising platform that consolidates Perion’s technologies into a single solution for planning, activating, optimizing, and measuring digital advertising campaigns across multiple channels, including connected television, display, video, audio, and digital out-of-home advertising. The platform integrates artificial intelligence to connect data, creative, and media execution across channels. [6]
Solutions for advertisers, brands and agencies
Perion provides digital advertising solutions that enable advertisers to execute campaigns and analyze performance across a range of channels:
Connected Television (CTV): Perion One includes capabilities for managing and delivering connected television advertising. [7]
Digital out-of-home (DOOH): Perion offers DOOH advertising capabilities as part of its omnichannel platform. [8]
Display and video advertising: Perion One supports programmatic and direct campaigns across web and mobile inventory. [9]
Retail and commerce media solutions:Perion provides retail and commerce media advertising solutions intended to help brands and agencies reach consumers using retailer first-party data and measure performance across digital channels. [10]
Retail media and Commerce integrations: Perion announced a strategic partnership with Albertsons Media Collective that enables advertisers to activate against Albertsons’ purchase-based first-party audiences across display and DOOH formats, expanding its retail media capabilities. [11][12]
Retail partner networks: Perion has joined the Walmart Connect Partner Network to give brands access to Walmart Connect’s omnichannel media solutions and closed-loop measurement as part of its retail and commerce media offering. [13]
Solutions for publishers
Perion provides technology and monetisation solutions for publishers, including supply-side capabilities that support web, video, connected television, and digital out-of-home inventory. These tools help maximise publisher revenue and manage programmatic demand. [14]
AI-powered optimization
Outmax is Perion’s outcome-driven AI (artificial intelligence) performance algorithm, designed to optimize advertising campaigns in real time across digital channels by adapting to business goals and performance signals. [15]
Mergers and acquisitions
In 2025, Perion acquired the AI platform Greenbids for $65 million to expand its AI-based campaign optimization capabilities across major digital channels.[16][17]
In 2023, Perion acquired Montreal-based digital out-of-home (DOOH) advertising platform Hivestack for $100 million in cash, expanding Perion's presence in programmatic out-of-home advertising.[18][19][20]
In 2021, Perion acquired a Tel Aviv-based video monetization platform, Vidazoo, for $93.5 million.[21][22]
In July 2020, Perion acquired assets from a digital publisher-centric ad-tech firm named Pub Ocean and subsequently integrated them into Content IQ.[23]
In January 2020, Perion acquired Content IQ, a New York-based startup that focused on optimizing digital advertising through cookie-less tracking and analytics.[24]
In 2019, Perion acquired Septa Communications, a Kyiv-based AI company that provided ad performance analytics service, for $3.5 million.[25][26]
In December 2015, Perion acquired the digital advertising firm, Undertone, for $180 million.[27][28]
In February 2015, Perion acquired MakeMeReach, a platform that helped app developers with social media advertising, for $15 million.[29][30]
In June 2014, Perion acquired San Francisco-based Grow Mobile as it repositioned itself to emphasize business-to-business services.[31][32][33] After the acquisition, Grow Mobile was integrated into Perion Lightspeed, a platform that serves the advertising requirements of mobile app developers.[34]
In January 2014, Perion took over Conduit's ClientConnect business in an all-stock transaction valued at $660 million.[35][36][37]
In November 2012, Perion acquired Israel-based SweetPacks (or SweetIM), for approximately $41 million.[38][39] SweetPacks specialized in producing a range of downloadable content for daily use.[40]
In August 2011, Perion acquired the Redmond-based Smilebox for $25 million.[41] Smilebox was an application designed for creating slideshows, e-cards, invitations, and other digital photo albums.[42][43]
History
Perion was founded in 1999 by cousins Yaron and Ofer Adler.[44][45] Soon after its founding, they raised $3.3 million in funding from private and institutional investors. The company went public on Nasdaq in January 2006 and was listed on the Tel Aviv Stock Exchange in 2007.[44][46]
Perion was under the management of its original founders until August 2010, when Josef Mandelbaum was appointed CEO.[47]
In November 2011, the company rebranded to Perion, deriving its name from the Hebrew word for productivity.[48]
2014-2017
In July 2014, Perion collaborated with CYREN, a provider of cloud-based security services, to enhance Perion's security and browsing applications.[49]
In August 2014, Perion extended its agreement with Microsoft's Bing search service, powering search in Perion products for desktop and mobile platforms.[50]
In September 2016, Josef Mandelbaum stepped down as CEO of Perion.[51][52] During his tenure, Perion grew from a single-product company with an annual revenue of $29 million to over $300 million.[51]
In April 2017, Doron Gerstel assumed the role of CEO.[53] Under his leadership, Perion took initiatives to minimize the company's debt and enhance its "operational efficiency".[54] This period also saw the company broaden its reach into the digital television advertising sector.[55]
2018-2020
In October 2018, Perion's platform, MakeMeReach, received Google certification.[56]
In November 2020, CodeFuel, Perion's Search Technology division, entered into a four-year partnership with Microsoft Advertising.[57]
2021-2022
In September 2021, MakeMeReach, a subsidiary of Perion, formed a partnership with Pinterest, allowing ad purchasing and data integration from major social platforms and Google.[58]
In February 2022, Perion received the Microsoft Supply Partner of the Year Advertising Award.[59]
In August 2022, Perion received the Stevie Award in the artificial intelligence category.[60]
In September 2022, Perion disclosed the results of a digital advertising campaign for Mercedes-Benz USA, noting a successful implementation of the cookieless strategy.[61]
2023-2024
In February 2023, it was announced that Doron Gerstel would be stepping down as the CEO of the company and would be succeeded by Tal Jacobson, effective from 1 August 2023.[62]
In June 2024, Perion announced significant layoffs as part of a cost-cutting initiative. The decision came after Microsoft's further actions to completely remove several advertisers from its Bing network, which severely harmed Perion's revenues. As a result, Perion decided to eliminate 35 jobs, primarily within its search division in Israel. This reduction represented 15% of the company's Israeli workforce, which numbered 230 employees out of a total of 650 globally.[63]
The impact of Microsoft's decisions was substantial, with Perion's revenue from its collaboration with Microsoft projected to fall to less than 5% of its total revenue in the latter half of 2024. Previously, revenue from Bing had formed a substantial part of Perion's income. For the second quarter of 2024, Perion's revenues were anticipated to be between $106 million and $108 million, with annual revenues expected to decrease to approximately half a billion dollars.[63]
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US$ 743.16 million (2023)
