Pet Fed India

Last updated

Pet Fed India
Pet Fed India.jpg
StatusActive
Location(s) New Delhi, Mumbai
CountryIndia
Inaugurated2014
Organized byMydea Ventures Pvt Ltd
Website http://www.petfed.org

Pet Fed is the biggest pet festival held in India, with its main editions held annually at New Delhi, Mumbai and Bengaluru. The first ever edition was organised on 1 November 2014 at Dilli Haat INA in New Delhi. [1] [2]

Contents

It has consistently witnessed a footfall of over 60,000+ visitors and 9,000+ pets cumulatively in all cities. Pet Fed also holds the title for ‘Biggest Dog Carnival’ [3] in the Limca Book of Records.

Pet Fed 2014

Delhi Pet Fed 2014

Smt. Maneka Gandhi at Pet Fed Delhi Edition Maneka Gandhi at Pet Fed.jpg
Smt. Maneka Gandhi at Pet Fed Delhi Edition

The first-ever Pet Fed was hosted by Mydea Ventures Private Limited on 1 November 2014 at Dilli Haat, New Delhi, India, as a full-day festival for pets and pet lovers. It was organized by three 22-year-old entrepreneurs, Akshay Gupta, Aishwarya Tandon, and Ravdeep Anand. [4] [5]

It showcased stalls by several Indian pet care brands, including but not restricted to, Choostix, Dogspot.in, PetSetGo, Heads Up For Tails, Pets Empire, and many others, and NGOs working for animal welfare like People For Animals.

Pet Fed lasted a day and included several games, interactive sessions, workshops by dog trainers, a fashion show, and more. Around 5,000 people attended the event. This edition was hosted as a non-ticketed event and was open to all.

As traditionally associated with dog shows, several pet parents participated in the fest with their dogs and participated in various activities and games organized for them. [1]

Honourable Union Cabinet Minister for Women and Child Development and avid animal rights activist, Smt also was present at the convention. Maneka Gandhi. [1] [6] [7]

Pet Fed 2015

Kolkata Pet Fed 2015

The first express edition of Pet Fed happened in Kolkata at Science City Kolkata from 28 February to 1 March 2015. [8] The Kolkata express edition saw participation from major pet care brands like Pedigree Petfoods, Himalaya Wellness, Drools, and many more along with non-pet care brands like Daikin. [9]

Delhi Pet Fed 2015

The second edition of Pet Fed was held in Delhi on 15 December 2015 at Garden of Five Senses. Like the first edition, Pet Fed 2015 remained a non-ticketed event and saw a record-breaking 9,500 visitors with more than 1,000 dogs. This edition also saw participation from brands like Grofers, T.G.I. Friday's along with all the major pet care brands and even a book launch by the title Fluffy & Me. [10]

Pet Fed 2016

Delhi Pet Fed 2016

Dino Morea at Pet Fed 2016 PFD2016 - 11.jpg
Dino Morea at Pet Fed 2016

The third of Pet Fed India was held in Delhi from 17 to 18 December 2016 at NSIC Grounds. [11] Pet Fed now qualified as a ticketed event and witnessed a huge surge in the turnout - with over 20,000 visitors and more than 2,500 pets flocked in to experience the making of what would soon be India's Biggest Pet Festival. [12] [13] The fest had more than 100 stalls of pet care brands like Royal Canin, Drools, Choostix, Dogspot.in, PetSetGo and many more which showcased their products and services; and several NGOs working for animal welfare.

Many non-pet care brands also showcased their products, like Tata Motors, Mahou-San Miguel Group, Panasonic and more. A dedicated off-leash zone & play area for pets was set up along with dog grooming, a fashion show, training workshops, and more. [14] For the first time, an award ceremony was also conducted to recognize the work of companies and professionals in the pet care industry.

A Guinness World Record for most dogs wearing bandanas was also conducted at this edition of Pet Fed. [15] [16] [17] [18]

Pet Fed 2017

Delhi Pet Fed 2017

The fourth edition of Pet Fed was held on 2–3 December at NSIC Grounds and witnessed a footfall of over 20,000 visitors and 3,000 pets. [19]

There were a plethora of stage activities & shows like Temptation alley, Pet's Got Talent, Fashion Show, Security Dog Show by trained professionals that turned out to be a major hit among the visitors. [20]

More than 120 brands, which are essential to the livelihood of pets and their humans, exhibited their products at the fest. Dogsee Chew, Orijen & Acana were some of the major brands that exhibited their products. [21] [22]

Mumbai Pet Fed 2017

Pet Fed's first move to Mumbai happened on 16 & 17 December at MMRDA Grounds. The reception of the event was huge as the event saw 19,000+ humans and 2,500+ pets in attendance.

The excitement was galore with the presence of celebrities like Dino Morea, Ashutosh Gowariker, Chunky Panday & Ananya Panday, Aditya Thakrey, Minissha Lamba, Pooja Chopra who had come with their dogs. Other celebrities like Sidharth Malhotra, Malaika Arora, Karan Kundra & VJ Anusha gave this festival for pets a shout out on their Social Media.

Pet Fed was awarded the Limca Book of records in Mumbai the same year for being the biggest gathering of dogs at an event in India. [23]

Pet Fed 2018-19

The 2018-19 editions of Pet Fed were all about dedicating those two days to your pets and encouraging people to adopt Indie breeds as pets. There was a huge inclination towards adoption drives, where a lot of Animal Welfare NGOs put up adoption booths. To encourage people with Indie pets, free entry was allowed for people who had Indie breeds as pets. For the rest of the crowd, the event was ticketed as usual.

Bengaluru Pet Fed 2018

Pet Fed led its expansion to the city of Bengaluru for the first time in 2018. [24] It was held on 1 & 2 December at Manpho Convention Center, with over 18,000 visitors & 2,500 pets attending the festival on both days.

There was a huge amount of participation and great reception towards various activities like Fashion Show & a Cat Show that was held in association with Alliance of Cat Fanciers & Royal Canin. There were international certified judges for the Cat Show in attendance as well.

Along with pet care brands like Just Dogs (India's biggest retail chain for pets) & Cessna Lifeline, popular beer brand Simba, automobile brand like Volvo, upcoming app-based brand like Dunzo & popular FMCG brand 'Dairy Day' had also participated in the same.

Dino Morea supported the expansion to Bengaluru as the new city, it being his hometown as well. [25]

Delhi Pet Fed 2018

The fifth & the biggest edition until date culminated on 15 & 16 December with over 25,000 visitors & 3,500 pets at NSIC Grounds in Okhla. [26] It included a Paramilitary Dog Show organized by the Sashatra Seema Bal (Indian Army).

Over 150 pet care brands participated at the festival, and iguanas also made their first appearance in the Delhi Pet Fed this year.

Mumbai Pet Fed 2019

The second edition turned even bigger for Mumbai with the footfall almost as big as Delhi's. It saw about 20,000+ visitors & 3,000+ pets in attendance on 19 & 20 January at MMRDA Grounds.

Pet Fed 2019-20

The 2019-20 editions of Pet Fed focused on higher quality & booming roster of newer activities as well as play areas with an inclusion of a separate Agility Ring for dogs & a separate Play Zone for them as well. Agility Ring included weave poles, dog walks, tunnel slides, sand pits & various other agility hurdles including a wishing well hurdle. Play Zone had all things fun like ball pools, trampolines, run-through tunnels & sea saw swings for every sized dogs. This edition was also the most cat-inclusive edition of Pet Fed so far with International Cat Shows being held in association with World Cat Federation across Bengaluru, Delhi & Mumbai. There were Police & Security Dog Shows conducted by the Police Dog Squads, giving all the visitors a sneak peek on how these paramilitary dogs help safeguard & serve our nation.

Bengaluru Pet Fed 2019

Pet Fed organised its second edition in Bengaluru on 16 & 17 November at Jayamahal Palace, a much bigger and better venue. This edition witnessed over 19,040 visitors & 3,050 pets attending the festival on both days.

The International Cat Show that was held in association with World Cat Federation & Alliance of Cat Fanciers observed the participation of over 85 cats. Two types of judging took place - Ring Judging by Sudhakar Katikineni and Traditional Judging by world-renowned international judges - Marina Zhuravleva & Olga Belyaeva from Russia.

Over 75 brands participated in the exhibition, and among them, a few popular pet care brands being Purina, Farmina, Himalaya, Lozalo, Heiniger, Just Dogs and other brands like Simba, Greater Than Gin & Isuzu.

One of the major highlights at this Pet Fed was the skillful demonstration by the Karnataka Police Dog Squad. A live demonstration by Belgian Shepherd Malinois dogs was conducted to showcase to the audience how these police dogs safeguard and serve the country each day. The demonstration included tasks like obedience, explosive detection with human body search, narcotic detection with search from bags, and assault or attack work with and without a command.

Delhi Pet Fed 2019

The sixth edition: A New Year special edition where pet parents were encouraged to gather at this festival as a tribute to bringing in the new year with their pets - culminated on 28 & 29 December with over 19,580 visitors & 3,104 pets at the NSIC Grounds in Okhla. A large flock of pet parents & pet lovers attended the festival despite Delhi being the coldest in over 100 years.

The Delhi Police Crime branch's dog squad plays a role of paramount importance in Crime Branch's day-to-day work & undertakes various important duties vis a vis Narcotic detection, explosive detection, and solving cases of theft, decoity, and murder, etc. The same was demonstrated by 10 dogs & 22 police officers in front of a large audience.

Over 120 pet care brands participated at the festival, and iguanas reappeared in this edition. The International Cat Show, in association with World Cat Federation was also a major hit with cat parents & cat lovers, with international judges coming in from Russia & Belarus.

Mumbai Pet Fed 2020

The third edition in Mumbai was the biggest edition with 20,825 visitors & 3,156 pets in attendance on 11 & 12 January at JVPD Grounds, Juhu.

Apart from Dino Morea, Minnisha Lamba, Kunal Kohli, Omkar Kapoor, Kunwar Amar as well as TV Actors and a real-life couple Siddharth Chandekar & Mitali Mayekar were spotted at the carnival.

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References

  1. 1 2 3 Nath, Damini. "When Chihuahuas and Labradors rubbed shoulders at a pet convention". The Hindu. Retrieved 1 July 2017.
  2. ↑ "NDTV".
  3. ↑ "Biggest Dog Carnival". Dogspot.in.
  4. ↑ "Delhiites attend Pet Fed with their pets at Dilli Haat in Delhi - Times of India". The Times of India. Retrieved 1 July 2017.
  5. ↑ "Pet Fed 2014 – One World News" . Retrieved 1 July 2017.
  6. ↑ "Record Breaking Turnout At India's First Pet Convention Held In Delhi". DogSpot. Retrieved 1 July 2017.
  7. ↑ "Pet Fed". www.facebook.com. Retrieved 1 July 2017.
  8. ↑ "Pet Fed, India's first Pet Convention comes to Kolkata". www.newswire.com (Press release). Retrieved 1 July 2017.
  9. ↑ Indiablooms. "Pedigree partners with Pet Fed in Kolkata | Indiablooms - First Portal on Digital News Management". Indiablooms.com. Retrieved 1 July 2017.
  10. ↑ Aslesha. "A dog-meet-dog world". The Hindu. Retrieved 1 July 2017.
  11. ↑ "Pet Fed - India's Biggest Pet Festival Is Back In Delhi To Celebrate Human-Animal Love! - Festival Sherpa | Online Guide to Festivals". Festival Sherpa | Online Guide to Festivals. 16 December 2016. Retrieved 1 July 2017.
  12. ↑ "25000 people & 2500 pets attend Pet festival 'Pet Fed'". Everything Experiential. Retrieved 1 July 2017.
  13. ↑ "Raining cats and dogs: When Delhi hosted country's biggest pet festival". Sunday Guardian. 24 December 2016. Retrieved 1 July 2017.
  14. ↑ ScoopWhoop (19 December 2016). "The Day Delhi Was The Best Place On Earth For Pet Lovers: Awwdorable Moments From Pet Fed 2016". ScoopWhoop. Retrieved 1 July 2017.
  15. ↑ "Enter 'Guinness World Record' with your dog at India's biggest pet festival 'Pet Fed'". The Indian Express. 8 December 2016. Retrieved 1 July 2017.
  16. ↑ Singh, Shivani. "Pet Fed 2016 kicks off with world record in sight". The Hindu. Retrieved 1 July 2017.
  17. ↑ "Pet Fed Delhi 2016 to attempt Guinness World Record for dogs". Inshorts - Stay Informed. Retrieved 1 July 2017.
  18. ↑ "ANI News".
  19. ↑ "4th Edition - Pet Fed Delhi". Millennium Post.
  20. ↑ "Fashion Show & Activities". Times Of India.
  21. ↑ "Dogsee Sponsor". Everything Experential.
  22. ↑ "Brands Participation at Pet Fed". Economic Times.
  23. ↑ Limca Book Of Records. "Times Of India".
  24. ↑ "Pet Fed Entering Bengaluru". Deccan Herald.
  25. ↑ "Dino Morea". MensXP.
  26. ↑ "5th Edition - Pet Fed Delhi". Times Of India.
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