 Official logo of Pinkvilla | |
Type of site | Entertainment news site |
|---|---|
| Available in | |
| Founded | 2007 |
| Headquarters | Mumbai, Maharashtra |
| Country of origin | India |
| Area served | Worldwide |
| Founder(s) | Nandini Shenoy |
| CEO | Nandini Shenoy |
| Industry |
|
| URL | www |
| Launched | May 2007. |
| Current status | Active |
Pinkvilla is an Indian entertainment and lifestyle platform. [1] As of June 2022, Pinkvilla has over 50,000,000 visitors on its website and app. [2]
Pinkvilla covers entertainment and lifestyle stories. Its coverage extends to Bollywood, Hollywood, South Cinema, and Korean entertainment as well as fashion, food, travel, health, and many others. [3] [4] [5] Comscore revealed that Pinkvilla was the top entertainment portal in India for March 2019. [6]
Launched in May 2007, Pinkvilla was founded by Nandini Shenoy, who formerly worked at Microsoft as a software engineer. [3] [1] [7] [8] [9]
The site initially operated solely from the US with no connections to Indian media. Nandini formed a network of photographers to work with Pinkvilla, allowing the platform to gain readers in 2009 when some photos of Sonam Kapoor went viral. [10] [9] In 2013, Pinkvilla formed its first editorial team in Mumbai, setting up its first office in 2015. [9]
In 2020, the platform recorded more than 30 million unique monthly visitors. In the same year, it also announced the launch of its two new Pinkvilla properties, "HallyuTalk" and "Pinkvilla Rooms". HallyuTalk is the first Korean entertainment platform launched extensively in the country. [11] In 2021, international box office analyst Jatinder Singh joined the Pinkvilla editorial team. [12]
The platform Pinkvilla's event collaboration was with Lux, for the Lux Golden Rose Awards in 2018. [14] In 2022, Pinkvilla witnessed two large-scale events, Pinkvilla Style Icons and HallyuTalk Awards. Pinkvilla Style Icons is the first independent on-ground event for Pinkvilla. Its first edition was held on 16 June 2022 and marked fifteen years in business for the brand. [15]
The HallyuTalk awards was India's first awards show to recognize Korean entertainment at a large scale, garnering a reach of over 275 million. [16] [17]
Zee Telugu is an Indian Telugu-language general entertainment pay television channel in India. It was launched on 12 September 2004 as Alpha TV Telugu. and was rebranded as Zee Telugu on 18 May 2005. The channel is owned by Zee Entertainment Enterprises. Zee Entertainment Enterprises also launched a Telugu movie channel named Zee Cinemalu in September 2016.
Shemaroo Entertainment Ltd. is an Indian content creator, aggregator and distributor, specifically in the media and entertainment industry. It was founded by Buddhichand Maroo in 1962 as a book-circulating library under the name Shemaroo. It set up India's first video rental business in 1979. The company went national after it began content distribution in 1987, became aggregators and bought rights to movies for home video.
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MissMalini.com is an online platform that was established in 2008 and is based in Mumbai, India. It publishes lifestyle and entertainment content, including Bollywood news, gossip, fashion trends, and lifestyle entertainment news. MissMalini is now a part of Good Media Co, the media division of the Good Glamm Group, following its acquisition in December 2021. The platform is frequently referenced by publications such as Fortune India, The Quint, ScoopWhoop, The Times of India, Pinkvilla, and others.
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