Playtronic

Last updated
Playtronic Industrial Ltda.
Company type Joint venture
Industry
Founded15 March 1993;31 years ago (1993-03-15)
Founders
  • Eugênio Staub (Gradiente)
  • Mario Adler (Estrela)
Fate Merged with Gradiente (1996)
Headquarters Rio de Janeiro, Brazil
Products
OwnerLeandro Mattos
Website http://www.playtronicgames.com.br/

Playtronic Industrial Ltda. is a Brazilian video game company. Its original iteration was also a toy manufacturer and was based in Manaus, Brazil, and was a joint venture between companies Gradiente Industrial S.A. (consumer electronics company) and Manufatura de Brinquedos Estrela S.A. (toy manufacturer). [1] The company was founded on March 15, 1993, by the CEOs Eugênio Staub, from Estrela, and Mario Adler, from Gradiente. The initial business was assembling Nintendo products outside Japan for the Brazilian market, competing directly with Tec Toy, the Sega representative in the country. [2] Since 2016, Playtronic has been developing games for Android [3] and Xbox. [4]

Contents

History

The announcement of the fusion attained great attention on the media, considering that Playtronic was the first company in the world to produce Nintendo products outside Japan. Shortly thereafter, the Super Nintendo Entertainment System was the first console to be announced and then produced already on August 24, 1993, [2] adapted to the Brazilian's PAL-M analog TV system and bundled as Control Set (with one controller) and Super Set (with two controllers and the Super Mario World Game Pak) versions. The initial distribution included the Super Scope light gun and 12 games shipped and later sold separately. [5] Even with the late release, the success of its sales snapped up 60% from the 16-bit video game consoles local segment in April, 1995. [2]

The Nintendo Entertainment System was the next console to be produced. But even after the start of the sales, the Brazilian market has been dominated for a long time by smuggled (from China and Taiwan) [6] and local NES clones — one of the most successful being the Phantom System, manufactured by Gradiente itself. [2] Due to this fact, the quite late launch and the high prices of Nintendo's licensed products, the sales were very weak. [7] The NES clones and Tec Toy's Master System were still the best selling 8-bit video game consoles in the country. [6]

Until its final year of 1996, Playtronic also brought the Game Boy, Virtual Boy and Nintendo 64 to the Brazilian market. But due to a long time cash flow problem, [8] Estrela sold 50% of its equity participation in Playtronic to Gradiente for $7.3 million, ending the joint venture. [9] After that, the Gradiente Entertainment Ltda. was the division created to succeed the Nintendo's local representation until 2003, when it left the video games business due to several factors, including the high dollar exchange rate, reduction of average household income and high diffusion of piracy in Brazil. [7]

Playtronic today

After 10 years of complete abandonment, Playtronic was acquired in 2013 by programmer Leandro Mattos, with the aim of preventing the Brazilian people from forgetting the brand. In 2016, he began developing his own games for Android [10] and in 2024 began production of games for Xbox. [11]

Games

Playtronic distributes its electronic games exclusively on its own website, on Google Play [12] and Xbox. [13]

Related Research Articles

<span class="mw-page-title-main">Super Nintendo Entertainment System</span> Home video game console

The Super Nintendo Entertainment System, commonly shortened to Super Nintendo, Super NES or SNES, is a 16-bit home video game console developed by Nintendo that was released in 1990 in Japan and South Korea, 1991 in North America, 1992 in Europe and Oceania and 1993 in South America. In Japan, it is called the Super Famicom (SFC). In South Korea, it is called the Super Comboy and was distributed by Hyundai Electronics. The system was released in Brazil on August 30, 1993, by Playtronic. In Russia and CIS, the system was distributed by Steepler from 1994 until 1996. Although each version is essentially the same, several forms of regional lockout prevent cartridges for one version from being used in other versions.

<span class="mw-page-title-main">Master System</span> Home video game console

The Master System is an 8-bit third-generation home video game console manufactured and developed by Sega. It was originally a remodeled export version of the Sega Mark III, the third iteration of the SG-1000 series of consoles, which was released in Japan in 1985 with graphical capabilities improved over its predecessors. The Master System launched in North America in 1986, followed by Europe in 1987, and then in Brazil and Korea in 1989. A Japanese version of the Master System was also launched in 1987, which features a few enhancements over the export models : a built-in FM audio chip, a rapid-fire switch, and a dedicated port for the 3D glasses. The Master System II, a cheaper model, was released in 1990 in North America, Australasia and Europe.

<span class="mw-page-title-main">Gunpei Yokoi</span> Japanese video game designer (1941–1997)

Gunpei Yokoi, sometimes transliterated as Gumpei Yokoi, was a Japanese toy maker and video game designer. As a long-time Nintendo employee, he was best known as creator of the Game & Watch handheld system, inventor of the cross-shaped Control Pad, the original designer of the Game Boy, and producer of a few long-running and critically acclaimed video game franchises such as Metroid and Kid Icarus.

<span class="mw-page-title-main">R.O.B.</span> Video game console peripheral

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In the history of video games, the third generation of video game consoles, commonly referred to as the 8-bit era, began on July 15, 1983, with the Japanese release of two systems: Nintendo's Family Computer and Sega's SG-1000. When the Famicom was released outside of Japan, it was remodeled and marketed as the Nintendo Entertainment System (NES). This generation marked the end of the video game crash of 1983, and a shift in the dominance of home video game manufacturers from the United States to Japan. Handheld consoles were not a major part of this generation; the Game & Watch line from Nintendo and the Milton Bradley Microvision that were sold at the time are both considered part of the previous generation due to hardware typical of the second generation.

<span class="mw-page-title-main">Home video game console</span> Stationary video game console

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IGB Eletrônica S.A., doing business as Gradiente, is a Brazilian consumer electronics company based in Manaus, and with offices in São Paulo. The company designs and markets many product lines, including video, audio, home theater, high end acoustics, office and mobile stereo, wireless, mobile/smart phones, and tablets for the Brazilian market.

Tec Toy S.A., trading as Tectoy since late 2007, is a Brazilian toy and electronics company headquartered in São Paulo. It is best known for producing, publishing, and distributing Sega consoles and video games in Brazil. The company was founded by Daniel Dazcal, Leo Kryss, and Abe Kryss in 1987 because Dazcal saw an opportunity to develop a market for electronic toys and video games, product categories that competitors did not sell in Brazil at the time. The company stock is traded on the Bovespa.

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<span class="mw-page-title-main">Nintendo Entertainment System</span> Home video game console

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References

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  6. 1 2 Barboni, Flavio (2013-07-13). "Master System x NES" (in Portuguese). TechTudo.
  7. 1 2 Noviello, Renato (2000). "O NES no Brasil" [The NES in Brazil] (in Portuguese). The Nes Archive. Archived from the original on 2018-09-22. Retrieved 2018-06-02.
  8. Vassallo, Cláudia (2011-02-18). "Por que a Estrela perdeu o brilho" [Why Estrela lost the brightness] (in Portuguese). Exame.
  9. "Mercado: Reforço de caixa" [Market: Cash reinforcement]. Folha de S. Paulo (in Portuguese). 1996-04-04.
  10. "Instituto National Industrial Property". Brazilian Ministry of Development, Industry and Foreign Trade. 2018-08-08.
  11. "Xbox". Microsoft. 2024-04-04.
  12. "Playtronic no Google Play" (in Portuguese). 2023-03-07.
  13. Microsoft (2024-04-04). "XBOX". Microsoft.