Pon Pon Pon

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"Pon Pon Pon"
PonPonPon by Kyary Pamyu Pamyu Cover.jpg
Single by Kyary Pamyu Pamyu
from the album Moshi Moshi Harajuku and Pamyu Pamyu Revolution
ReleasedJuly 20, 2011 (2011-07-20)
RecordedMay–July 2011
Genre
Length4:02
Label Warner Music Japan
Songwriter(s) Yasutaka Nakata
Producer(s) Yasutaka Nakata
Kyary Pamyu Pamyu singles chronology
"Pon Pon Pon"
(2011)		"Jelly"
(2011)

"Pon Pon Pon" (stylized in all uppercase) is a song and debut single by Japanese singer Kyary Pamyu Pamyu. It was released as the lead single for her EP, Moshi Moshi Harajuku , and later included on her debut album, Pamyu Pamyu Revolution . The song was written and produced by Yasutaka Nakata of Capsule. The music video, a psychedelic tribute to Kawaii and Decora culture, was released to YouTube on July 16, 2011, and became a viral hit. [1] [2] On 27 July 2012, a limited edition of a 7' LP with Side A: PONPONPON -extended mix- and Side B: Cherry Bon Bon -extended mix- was released (and re-released on January 3, 2013) exclusively for DJs.

Contents

The song was launched on iTunes internationally in 23 countries, and set records for a Japanese song, reaching #1 in Finland and #4 in Belgium. [3] As of 2012, the song sold over 1 million digital downloads. [4] As of 2024, the music video has over 200 million views on YouTube. Internationally, the song has been featured in G-Eazy's single "Lost in Translation", [5] FACE's "Night Fever", and was featured in The Simpsons episode "Married to the Blob". [6] "Pon Pon Pon" is featured on a 2012 Japan game, Just Dance Wii 2 .

The Japan Times in 2019 listed "PonPonPon" among the most influential J-Pop songs of the 2010s decade, noting the music video's extravagant aesthetics and electronic production. [7]

Music video

Development

The music video for "PonPonPon" was shot by Jun Tamukai. [8] The theme of the music video is "kawaii", which means 'cute' in Japanese. [8] Tamukai regarded Kyary as a person bending the definition of "kawaii" by mixing it with weirdness. [8] The art director of the music video, Sebastian Masuda, of fashion brand 6%DOKIDOKI, adopted the randomness of "a room of a girl who isn't good at tidying up", adding "a taste of the 60-70s". [9] The fashion stylist and designer for the video was Kumiko Iijima. [10]

Kawaisa and Decora culture are prevalent in the "PonPonPon" video. PonPonPon Screenshot.jpg
Kawaisa and Decora culture are prevalent in the "PonPonPon" video.

Synopsis

The video is a mix of 2D and 3D animation. It depicts two worlds, the first of which was created by Masuda Sebastian and looks like a room of a girl; the other is her own mental world, where her face is pink-colored. [8] The video starts with a microphone stand coming out of Kyary's ear. The microphone stand is used to imitate the image of Freddie Mercury. [8]

In the chorus, Kyary performs a dance choreographed by air:man with the lyrics inserted as kinetic typography. When Kyary claps during the bridge, slices of bread appear because "pan" is the Japanese onomatopoeia for the sound of a clap, as well as the word for 'bread'.

A combo television unit into which a cassette is inserted is a reference to the fact that analog broadcasting stopped in Japan and was switched to digital broadcasting on July 20, the same day the song was released on the iTunes Store. [8] Kyary parodies the "Hige dance" from the 1970s comedy show 8 Ji Dayo! Zen'in Shugo wearing a mustache [8] and does the "kamehameha" move from the Japanese manga series Dragon Ball . [11]

Personnel

The cover artwork credits—adapted from liner notes. [12]

Charts

Chart (2011–2013)Peak
position
Japan Hot 100 ( Billboard ) [13] 9
Japan Billboard Top Airplay6
Japan Billboard Adult Contemporary Airplay68
US World Digital Songs ( Billboard ) [14] 15

Certifications

RegionCertification Certified units/sales
Japan (RIAJ) [15] Platinum250,000*

* Sales figures based on certification alone.

Related Research Articles

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References

  1. ↑ Dooling, Annemarie (July 27, 2011). "'PonPonPon' Gives Us A Kawaisa Seizure". Huffington Post.
  2. ↑ Favorite Summer Artists & Cats Grilling Out (!!!): It's Episode 2 Of MTV's Pop Music Web Show, 'Bigger Than The Buzz'!. Buzzworthy.mtv.com (2011-08-04). Retrieved on 2011-12-08.
  3. ↑ "「PONPONPON」が、なんとｉTunesヨーロッパでチャートイン！" (in Japanese). Warner Music Japan. July 22, 2011. Archived from the original on July 15, 2014. Retrieved September 5, 2014.
  4. ↑ "きゃりーぱみゅぱみゅ 原宿カワイイ大使に任命！！". MUSIC LOUNGE ニュース (in Japanese). 東京都: 有線放送キャンシステム. August 31, 2012. Retrieved September 5, 2014.
  5. ↑ "G-Eazy - Lost In Translation".
  6. ↑ "What if Kyary Pamyu Pamyu is on The Simpsons?". SBS Pop Asia. May 15, 2014. Retrieved May 16, 2014.
  7. ↑ "Looking back at the most influential Japanese songs of the 2010s". The Japan Times . December 29, 2019. Retrieved November 16, 2020.
  8. 1 2 3 4 5 6 7 "きゃりーぱみゅぱみゅ、原宿から世界を席巻!? 田向潤監督が明かすMV「PONPONPON」が出来るまで!!" [Kyary Pamyu Pamyu takes the world by storm from Harajuku!? Director Tamukai Jun reveals the process behind the creation of the music video "PONPONPON"!!]. white-screen.jp. August 22, 2011. Archived from the original on March 16, 2013.
  9. ↑ "Interview with Kyary and the art director Sebastian Masuda". August 9, 2011.
  10. ↑ "WEEKLY MAGAZINE スタイリスト 飯嶋久美子". SONY My VAIO (in Japanese). SONY. May 30, 2013. Retrieved June 9, 2018.
  11. ↑ "Timeout Tokyo Long Interview". Archived from the original on September 13, 2012.
  12. ↑ Pon Pon Pon (digital download). Kyary Pamyu Pamyu. Warner Music Japan. 2011.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  13. ↑ Japan Hot 100 : June 09, 2012. Billboard biz. Retrieved November 17, 2013.
  14. ↑ World Digital Songs : Jan 12, 2013. Billboard biz. Retrieved November 17, 2013.
  15. ↑ "Japanese digital single certifications – Kyari Pomyu Pomyu – Pon Pon Pon" (in Japanese). Recording Industry Association of Japan.Select 2014年1月 on the drop-down menu
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