Reality distortion field (RDF) is a term first used by Bud Tribble at Apple Computer in 1981, to describe company co-founder Steve Jobs's charisma and its effects on the developers working on the Macintosh project. [1] Tribble said that the term came from the Star Trek [1] episode "The Menagerie", in which it is used to describe how the aliens encountered by the crew of the starship Enterprise created their own new world through mental force.
In the book Steve Jobs , biographer Walter Isaacson states that around 1972, while Jobs was attending Reed College, Robert Friedland "taught Steve the reality distortion field." The RDF was said by Andy Hertzfeld to be Jobs's ability to convince himself, and others around him, to believe almost anything with a mix of charm, charisma, bravado, hyperbole, marketing, appeasement and persistence. It was said to distort his co-workers' sense of proportion and scales of difficulties and to make them believe that whatever impossible task he had at hand was possible. Jobs could also use the reality distortion field to appropriate others' ideas as his own, sometimes proposing an idea back to its originator, only a week after dismissing it. [1]
The term has been used to refer to Jobs's keynote speeches (or "Stevenotes") by observers and devoted users of Apple computers and products, [2] and derisively by Apple's competitors in criticisms of Apple, for example a post on Research In Motion's official BlackBerry blog titled "RIM Responds to Apple’s 'Distortion Field'". [3]
Bill Gates talked in an interview about Steve Jobs using his reality distortion field to "cast spells" on people. Gates considered himself immune to Jobs's reality distortion field, saying, "I was like a minor wizard because he would be casting spells, and I would see people mesmerized, but because I'm a minor wizard, the spells don't work on me." [4] [5]
The term has been extended, with a mixture of awe and scorn, to other managers and leaders in industry who try to convince their employees to become passionately committed to projects without regard to their overall difficulty or to competitive forces in the market. It is sometimes used with regard to excessively-hyped products that are not necessarily connected with any one person. [6]
Dilbert is an American comic strip written and illustrated by Scott Adams, first published on April 16, 1989. It is known for its satirical office humor about a white-collar, micromanaged office with engineer Dilbert as the title character. It has led to dozens of books, an animated television series, a video game, and hundreds of themed merchandise items. Dilbert Future and The Joy of Work are among the best-selling books in the series. In 1997, Adams received the National Cartoonists Society Reuben Award and the Newspaper Comic Strip Award for his work. Dilbert appears online and as of 2013 was published daily in 2,000 newspapers in 65 countries and 25 languages.
Scott Raymond Adams is an American author and cartoonist. He is the creator of the Dilbert comic strip, and the author of several nonfiction works of business, commentary, and satire. Adams worked in various clerical roles before he became a full-time cartoonist in 1995. While working at Pacific Bell in 1989, Adams created Dilbert; by the mid-1990s the strip had gained national prominence in America and began to reach a worldwide audience. Dilbert remained popular throughout the following decades, spawning several books written by Adams.
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Andrew Jay Hertzfeld is an American software engineer who was a member of Apple Computer's original Macintosh development team during the 1980s. After buying an Apple II in January 1978, he went to work for Apple Computer from August 1979 until March 1984, where he was a designer for the Macintosh system software.
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Guy L. "Bud" Tribble is a software technologist known for his work on the original Apple Macintosh.
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Steven Paul Jobs was an American businessman, inventor, and investor best known for co-founding the technology company Apple Inc. Jobs was also the founder of NeXT and chairman and majority shareholder of Pixar. He was a pioneer of the personal computer revolution of the 1970s and 1980s, along with his early business partner and fellow Apple co-founder Steve Wozniak.
RDF may refer to:
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