Flower-covered parade floats used in the Rose Parade
Tournament of Roses Parade floats are flower-covered parade floats, used in the annual New Year's Day Tournament of Roses Parade held in Pasadena, California. They evolved from flower-decorated horse carriages with the present day requirement that "every inch of every float must be covered with flowers or other natural materials, such as leaves, seeds or bark".[1] Three civic and floral industry leaders judge the floats and award prizes in 24 categories.
Some communities and organizational sponsors, such as the City of Burbank, the City of Downey, City of South Pasadena, the City of Sierra Madre, the City of La Cañada Flintridge and the Cal Poly Universities, are referred to as "self-built floats" as they design, construct and decorate their floats solely on volunteer hours; but most are now built by professional float building companies.
History
The Rose Parade in Pasadena, California happens every year on New Year's Day. The first parade known as the “Battle of Flowers”[2] was initiated by naturalist and teacher of zoology, Charles Frederick Holder, who was the first to introduce the idea of the Tournament of Roses to the Valley Hunt Club.[3] The Valley Hunt Club was made up of wealthy Pasadena residents who migrated from the Eastern and Midwestern states. After moving to California, they became fascinated with the flowers that bloomed during winter. While the elite community began the Rose Parade as a celebration for the winter flowers, some involved in the real estate business used the parade as a way to attract land buyers in Pasadena.[4]
Initially, the Rose Parade had challenges with the number of people who attended the event. Since many residents attended church services, in 1893, members of the club came up with a solution, known as “Never on a Sunday” that continues today. Two years later, the Tournament of Roses Parade became one of the biggest events in the city and The Valley Hunt Club was not able to handle the event on their own. Members of the community created the Tournament of Roses Association to take over the annual parade.[3]
Almost ten years since the first Rose Parade, the tournament became a larger festival that gained popularity in many other cities, and eventually cross-country. New technologies were available and made communication and travel easier. In 1898, the first newspaper coverage of the Rose Parade traveled to the East Coast. After the first production of automobiles, the Tournament of Roses Association allowed motor vehicles to be used as floats, as long as they were in the back of parade where they would not disturb and scare the horses. As technology evolved, the tournament increased in popularity. In 1939, the Tournament of Roses Parade was aired locally on television station W6XAO Los Angeles. In 1951, the parade was shown nationwide on US television.[3]
Just like technology, the community also began to evolve. In 1916, the association allowed for Edith Wright, the first woman to pilot a float.[3] For almost a century, members of the Tournament of Roses Association were white males. In 1923, tournament officials decided to invite minorities and women into the committee.[5] Although given full voting rights, new members of the association could not serve the same number of years, serving two years instead of nine. Members in City Hall wanted to be an example of change within communities. They envisioned a more diverse and inclusive community. Advocates, volunteers and community leaders supported the decision.[5]
Tournament of Roses Association carefully chooses participants who will represent their local community. Many floral structures that are accepted each year from corporations, and voluntary associations. During the early parades, floats were carried by horses and carriages that transported local dignitaries and resident elites.[4]
Modern-day process
Over time, contestants began to incorporate unique and original designs. Today, floats are more elaborate and bigger in size. Although participants continue the tradition of decorating floats exclusively with flowers, the use of new technology such as computerized animation, and robots[3] has also been incorporated into design. Some materials also allowed in floats include, steel, plastic, wire mesh and plasticized spray coverings.[4] One of the primary and most enforced rule of the float is that structure must be completely covered in flowers, petals and other vegetable materials such as “seeds, leaves and stems”[4] Some flowers used in floats include roses, orchids, chrysanthemums and different types of blossoms.
Float design and construction is a multi-million, year-long process that begins once the parade is over.[3] It provides jobs to many people and demands for big amounts of flowers each year. Much of the labor however is done by students, volunteers, and members of organizations.[4] An average of 80,000 hours of labor is put into the process of floats with about 900 volunteers each year. In 2013, the Tournament of Roses Association reported the roses events had an economic impact of approximately $300 million.[3]
There are three different types of entries in the Rose Parade; floats, marching bands and equestrian units. There are two divisions of floats: large commercial, which include big companies such as American Honda Motor Company, and Kaiser Permanente; non-commercial entries include smaller companies or organizations such as Cal Poly Universities and participating cities. Large commercial floats attract more attention due to the amount of time and money invested. Small, non-commercial floats are usually self-built and often obtain money through donations and voluntary labor.[4] Together, there are approximately 50 floats participating annually.
Since the early parades in history, the 5.5-mile-long annual festival has had a major impact within the community. Themes are chosen carefully, and avoid controversial topics such as politics, religion, sex. Most theme names are broad and simple for people to understand the theme without an explanation.[4] Themes can be interpreted in many ways and designers can get creative and express meaningful, important messages within their floats. The collaboration between the volunteers provides a community bonding that is rewarding to the people involved in the design, construction and decoration process of the floats.
After the parade, floats are stripped to their chassis. Structural steel elements are reused where possible; organic materials and sculptural steel are recycled.
Shortly after each year's parade is over, and the next year's parade theme is announced, the parade sponsors and participating communities start to plan their floats for the following year. A "theme draft" meeting is held in mid-February where builders select their float theme. The Tournament assures that there are not too many similar floats.
Characters and other objects on the float are created as separate elements to add later, consisting of a framework of steel and chicken wire. The chassis has beams and steel rod welded to it to support a mesh cover. The float is then "cocooned" in the next process; it is sprayed with a polyvinyl material which acts as a base for inserting decoration. This base is painted with the colors of the flowers to be applied to the float.
Tapioca pearls and cranberry seeds as decorations
Every square inch of the exposed surface of a float entered in the parade must be covered with flowers or other natural materials. These other decorative applicants include bark, seed and leaves. Decorating with the non-perishable materials is performed first. In the days following Christmas, the live additions to the float are applied by volunteers or hired workers. Delicate flowers are placed in individual vials of water and set into the float one-by-one. The Tournament of Roses is the largest consumer of flowers in the world, and flowers arrive from all over the world.
Many floats, along with their drive train, include computer-controlled robotic mechanisms to animate the floats. Most float drivers can only see the ground below them. An observer communicates by intercom to the driver. Most observers are hidden within the float and have limited visibility. Each float has a Tournament Member (Float Liaison) assigned to it who shepherds the float from the float barn to the formation area and down the parade route. Most ride on motor scooters although some walk. The Float Liaisons communicate with the float's observer by hand signals. At the two corners other Tournament Members direct the floats in addition to the Float Liaisons.
It is estimated that it takes 60 volunteers working 10 hours a day for 10 days to decorate one float.[6]
Float builders
20 daisies, 30 roses or 36 marigolds will cover one square foot of a float area
Over 500,000 roses (in vials) used in the parade
15 tons of steel along with 10,000 feet (3,000m) of chicken wire for the framework of a float
600 tons of steel, 5,000 gallons of glue and 18 million flowers are used to make the floats each year
935 “white-suiters” spent 80,000 hours to manpower and plan the parade
Floats must collapse to no more than 16.5ft (5.0m). high, to pass under a freeway overpass
Natural materials, such as bark, seeds, leaves and flowers, shall cover the floats
Twenty-four awards for some 50 float entries
Length of parade is 5.5 miles (8.9km), about 2.25 hours long at 2.5 miles (4.0km) per hour pace[7]
Viewing float decorating
After Christmas one can view many of the floats being decorated with flowery mantles, in the various "float barns" that dot the Pasadena area and communities to the east. The event is called "Decorating Places". This was not held in 2021 due to the pandemic.
Admission is charged for viewing the floats at the various sites. The flower float decorating places are the Rosemont Pavilion and the Rose Float Plaza North and South, in the City of Irwindale, California.
Approximately 120,000 visitors attended the three-day event in 2009.
Quantity of flowers
A flower used on a 2009 Rose Parade float
While many distinct changes have taken place with the Festival's floats, including computer-aided movement and professional float building, the floats have kept true to the event's title and heritage, by using real, fresh flowers. The cost of flowers is included in the total cost of the float and paid for by the float sponsor.
In the old days, some of the flowers used on the floats were home grown in the former Fanny Morrison Horticultural Center, now the Kidspace Children's Museum in the Arroyo Seco Natural Park.[8]
Floatfest: A Showcase of Floats
The Showcase is a paid admission area where the floats are displayed after the parade, for close-up viewing. The floats are parked along Sierra Madre and Washington Boulevards in Pasadena, near Pasadena High School and Victory Park, for three hours after the parade. On the day after the parade (occasionally two days when January 3 falls on Saturday or Sunday), the first two early morning hours (7–9) are reserved for seniors and the disabled, and the rest of day's worth of viewing for the general public. Due to the shortage of parking spaces in the area, a Park-N-Ride service is available at two Pasadena locations, at Pasadena City College and on January 2 and or January 3 only, at the Rose Bowl, when no Rose Bowl game is scheduled.
A fair-like environment with food and souvenir vending stands is created for public enjoyment. Handicap access and assistance is provided. Some of the animated floats are put on display with their animation running.
Judging
Three civic and floral industry leaders evaluate the floats and hand out prizes to the participating floats in 24 categories. The top prize for the parade is the Sweepstakes Trophy for the most beautiful entry. Recent year judges:
2010: Christine Knoke, a curator at the Pasadena Norton Simon Museum; Ann Daly, DreamWorks Animation chief operating officer; and Jim Coiner, owner and founder of Coiner Nursery.
2012: Lois B. Fowkes, American Rose Society judge; Paula Pryke, British florist; Bryan Wittman, Vice President of Global Special Events for Disney Parks.
2013: Shane Connolly, British florist; Amy Kule, executive director of Macy's Thanksgiving Day Parade; Brian Sullivan, director of horticulture & garden operations at Descanso Gardens.
2014: Cheryl Cecchetto, founder/president of event planning company Sequoia Productions; James Folsom, botanical garden director at Huntington Library; and floral designer René van Rems.[9]
2016: Tom Bowling, Director of Education, Syndicate Sales; Timothy Lindsay, Virginia Robinson Gardens, Beverly Hills; and Jodie Petersen, landscape architect, the National Park Service (NPS).
2017: Phil Rulloda, floral designer; Ronnie Siegel, landscape architect with Swire Siegel; and Carol Togneri, chief curator, Norton Simon Museum.[10]
2018: María Eugenia Carrion; Bradley Kaye, Disney Parks Live Entertainment; and Jim Suttonto, Longwood Gardens
2019: Preston Bailey, Michael E. Berry, and Kimberly Oldis
2020: Hitomi Gilliam AIFD, Phil Hettema and Lilit Khatchaturian
2022: Janet Gallagher AIFD, John Piper and J. Keith White AIFD
2023: Nicole Cavender, Huntington Library Director of the Botanical Gardens; Jennie O’Hagan, TV producer and Lois Hiranaga, floral design owner
Judging occurs on the two days before the parade. In the first day's judging, the float is viewed "at rest", without any animation, sound, or riders. The float builder is allowed to explain the float to the judges before the judges begin their examination. In the second judging, the float is judged as it will be presented in the parade, with all animation, riders, outwalkers, and effects. Each judging session lasts five minutes.
Floats are judged in 14 categories, with varying weights; the most important categories are those relating to floral usage. Winners are announced at 6 AM on parade day.
Sweepstakes Trophy
Recent Sweepstakes Trophy winners for the "Most beautiful entry: encompassing float design, floral presentation and entertainment":
a Bollywood wedding scene featuring a bride riding in a palanquin carried by twelve men, a groom atop a giant animated elephant and an ensemble of Bollywood dancers (Sierra Madre, 2009).[11]
a 50-foot (15m) replica of the Statue of Liberty (2006) by Honda advertising their slogan "The Power of Dreams". Honda's other recent floats have included a car transforming into a spaceship (2008) and ASIMO (2009).
In 1985, the Hilton float carried the actual flame from the Statue of Liberty,[13][14][15] while the statue was being renovated. It was one of the very few times in Tournament history when an object was allowed in the parade without full floral covering.
British Petroleum (BP) (2008 or 2009) presented a group of dinosaurs with a 10-foot flame being ejected from a 20-foot erupting volcano.
a working water slide (1993 La-Z-Boy "School's Out!"; 2012, Downey "Enchanted Paradise"[16])
Anaheim city's float that included the Stanley Cup that the NHL's Anaheim Ducks had won last season, hoisted by player Brad May. (As the regulations state that the outside of the float must exclusively use organic material, ABC commentators speculated that the city got an exception to display the Cup.)[17] (2008)
The 2010 Dick Van Patten's Natural Balance float, featuring snowboarding bulldogs, measured over 113 feet (34m) long, setting a Guinness world record for longest single chassis float.
The 2011 theme float was decorated with the help from participants of the CBS television show Amazing Race, broadcast on Sunday, December 12, 2010. The final "roadblock" had one team member of the three finalists decorate one of three sections of the float with chrysanthemums and roses, and then covering a sculpted rose with natural material. During the parade, "Up with People" rode and performed atop of the float. For the second year in a row, the 2010 Dick Van Patten's Natural Balance float, featuring skim-boarding bulldogs was Certified by Guinness World Records as the "World's Heaviest Float," it featured over 4,000 gallons of water and was heavier than a 747 airplane.
The 2012 Dick Van Patten's Natural Balance float, featuring surfing bulldogs, was deemed the World's Heaviest and Longest Rose Parade float.
The 2014 Public Storage "Adventures in Space" float featured 3 satellite alien spacecraft rolling down the front ramp and driving around to "discover life on planet Earth" before rolling back up the rear ramp into the spaceship. Public Storage's first ever entry in the parade was awarded the Grand Marshal's trophy for excellence in creative concept and design.[18]
In keeping with the 2014 parade's "Dreams Come True" theme, Aubrey Loots and Danny Leclair exchanged vows and were married atop a giant wedding cake float. It became the first same-sex marriage in the Rose Parade's 125-year history.[19]
The Disneyland Diamond Parade float was featured in 2016 in celebration for the 60th anniversary of the resort. It had 3 primary sections: Frozen, Mickey's section, and Star Wars. The float would also occasionally stop, allowing several Disney-owned characters to come out and dance to a medley of notable Disney songs.
For the 2022 Cal Poly float, a football tribute was added in memory of Coach John Madden, who died prior to the parade and received degrees from Cal Poly. The football read "Madden, Ride High", referring to the school's fight song "Ride High You Mustangs".
For 2023, Stoopid Buddy Studios, an award-winning animation studio best known for creating Robot Chicken, partnered with NFT collective Nouns for a float entitled "Meet the Nouns".
Pasadena is a city in Los Angeles County, California, United States, 11 miles (18 km) northeast of downtown Los Angeles. It is the most populous city and the primary cultural center of the San Gabriel Valley. Old Pasadena is the city's original commercial district.
Sierra Madre is a city in Los Angeles County, California, whose population was 10,917 at the 2010 U.S. Census, up from 10,580 at the time of the 2000 U.S. Census. The city is in the foothills of the San Gabriel Valley below the southern edge of the Angeles National Forest. Pasadena and Altadena are to its west, with Arcadia to its south and east. Sierra Madre is known as "Wisteria City", and its city seal is decorated with a drawing of the now widely known 500-foot (150 m) vine. It is also called the "Village of the Foothills" and was an All-America City in 2007.
The Rose Parade, also known as the Tournament of Roses Parade, is an annual parade held mostly along Colorado Boulevard in Pasadena, California, United States, on New Year's Day.
Floristry is the production, commerce, and trade in flowers. It encompasses flower care and handling, floral design and arrangement, merchandising, production, display and flower delivery. Wholesale florists sell bulk flowers and related supplies to professionals in the trade. Retail florists offer fresh flowers and related products and services to consumers. The first flower shop in the United States opened prior to 1851.
The Portland Rose Festival is an annual civic festival held during the month of June in Portland, Oregon. It is organized by the volunteer non-profit Portland Rose Festival Foundation with the purpose of promoting the Portland region. It includes three separate parades, along with a number of other activities.
A float is a decorated platform, either built on a vehicle like a truck or towed behind one, which is a component of many festive parades, such as those of Carnival in Rio de Janeiro, the Carnival in São Paulo, the Carnival of Viareggio, the Maltese Carnival, the Macy's Thanksgiving Day Parade, Mardi Gras in New Orleans, the Gasparilla Pirate Festival, the 500 Festival Parade in Indianapolis, the United States Presidential Inaugural Parade, and the Tournament of Roses Parade. For the latter event, floats are decorated entirely in flowers or other plant material.
Floral design or flower arrangement is the art of using plant material and flowers to create an eye-catching and balanced composition or display. Evidence of refined floral design is found as far back as the culture of ancient Egypt. Floral designs, called arrangements, incorporate the five elements and seven principles of floral design.
The Florida Citrus Parade was an annual parade in Orlando, Florida which celebrated the holidays and two annual college football bowl games: the Pop-Tarts Bowl and the Citrus Bowl.
Paula Shane Pryke is a British florist and author.
A flower parade is a parade in which the floats, vehicles, boats, participants, animals and other things are decorated or covered in flowers. Often there are other elements like marching bands and people in costumes. Flower parades are held in several countries, many of which celebrate the forthcoming of the seasons. The oldest flower parade dates back to the 1800s.
Pasadena Tournament of Roses Association, created by the efforts of Charles Frederick Holder and Francis F. Rowland, is the non-profit organization that has annually produced the Rose Parade on New Year's Day since 1890 and the Rose Bowl since 1902. "America's New Year Celebration" is "a festival of flowers, music and equestrians and sports unequaled anywhere in the world", according to the Tournament of Roses. The association has 935 volunteer members and the members spend some 80,000 combined work-hours to stage the events.
The Rose Palace, also known as the Pasadena Rose Palace, was a building located at 835 South Raymond Avenue in the city of Pasadena, California. It was built by the Pasadena Tournament of Roses Association in 1964.
Phil Rulloda is an American florist, floral design teacher and author. He was a featured speaker and presenter in over 500 floral industry events worldwide. He put up Christmas decorations at the White House during the Gerald Ford administration and designed for the 1984 Summer Olympic Games.
Rosa 'Chrysler Imperial' is a strongly fragrant, dark red hybrid tea rose cultivar. This variety was bred and publicly debuted by Dr. Walter E. Lammerts of Descanso Gardens, La Cañada Flintridge, California, US in 1952. Its stock parents 'Charlotte Armstrong' and 'Mirandy' are both 'All American Rose Selections'-roses.
The Cal Poly Universities Rose Float is a joint entry of a rose float into the Pasadena Tournament of Roses Association's annual Rose Parade by both Cal Poly San Luis Obispo and Cal Poly Pomona universities. These two institutions have continuously participated in the parade since 1949; winning the Award of Merit in their first year. The Cal Poly floats have led in introducing technology to the Parade, including the first use of hydraulics for animation in 1968, the first use of computer-controlled animation in 1978, the first use of fiber optics in 1982, animated deco in 2014, and the first to create a color changing floral effect in 2017. As of January 1, 2024, the floats have won 63 awards. This program is one of the longest consecutive running self-built entries in the parade, as well as the only "self built" float designed and constructed entirely by students year-round on two campuses. They compete against professional float builders who manufacture entries for sponsors, many of them with development budgets approaching $1 million. This tradition continues today and marks the partnership between the two campuses.
The 2011 Rose Bowl was the 97th edition of the annual bowl game played on January 1, 2011, as part of the 2010 NCAA Division I FBS football season. Played in Pasadena, California, the TCU Horned Frogs of the Mountain West Conference defeated the Wisconsin Badgers of the Big Ten Conference by a score of 21–19. The Pasadena Tournament of Roses Association was the organizer of the game. Vizio Inc. was the corporate sponsor and the game was officially named the Rose Bowl Game presented by Vizio. This game marked the first time a team from a non-Automatic Qualifying Conference won the Rose Bowl since the 1934 game when Columbia beat Stanford 7–0.
The Arrangement is an American competitive reality television series featuring ten floral arrangers. The contestants face challenges in each episode to win the title of "America's Best Floral Designer" and win a prize package of a Smart Fortwo Passion Coupe and $25,000. The series began airing on Logo on October 4, 2010. Gigi Levangie Grazer and celebrity floral arranger Eric Buterbaugh host and serve as judges.
Occupy The Rose Parade (OTRP) was a four phase Occupy demonstration and protest by approximately 10,000 Occupy Movement activists that was held on January 1 and January 2, 2012 as part of the Occupy movement at the Tournament of Roses Parade in Pasadena, California held on January 2, 2012. The main organizer of the 2012 OTRP, Pete Thottam, is a Los Angeles based Occupy volunteer, attorney and longtime antiwar activist. Phase 1 of the demonstration was on Sunday, January 1. It was organized by a separate group from the Occupy Pasadena group protesting locally, with no affiliation or endorsement between the two although a number of members of Occupy Pasadena actively participated in and helped organize the Occupy The Rose Parade demonstration. Rose Parade and Pasadena officials authorized the Occupy the Rose Parade movement to march at the end of the parade, after all the floats have passed and the phalanx of police cars moves through, but while the crowd is still in place.
The Luther Burbank Rose Parade and Festival is an annual festival held in Santa Rosa, California celebrating Luther Burbank and his contribution to the world through a series of events. This festival has undergone changes throughout the years but has always included activities for all ages, and is now held on the third Saturday of May. In 1994 the parade became a tax-exempt corporation, no longer run by other civic organizations. It has an annual budget of around $100,000.00 to produce the parade and festival. This is achieved through grants, donations and entrance/vendor fees. The parade now centers on a theme that changes each year, allowing for the incorporation of new activities, displays and floats.
The 2015 Rose Bowl was a college football bowl game played on January 1, 2015, at the Rose Bowl stadium in Pasadena, California. This 101st Rose Bowl Game, as a semifinal for the College Football Playoff (CFP), matched the Oregon Ducks against the Florida State Seminoles as selected by the system's selection committee to compete for a spot at the National Championship game to be played on January 12, 2015, at AT&T Stadium in Arlington, Texas. It was one of the 2014–15 bowl games that concluded the 2014 FBS football season.
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