Rotimatic

Last updated

Rotimatic
Type Kitchen appliance, robot
InventorPranoti Nagarkar-Israni
Rishi Israni
InceptionJune 28, 2008 (2008-06-28)
ManufacturerZimplistic Pte. Ltd.
Available United States
UK
Singapore
Canada
Australia
New Zealand
Middle East
Germany
India
Website rotimatic.com

Rotimatic is an automated kitchen appliance that makes flatbread. It was invented by Indian-origin couple Pranoti Nagarkar and Rishi Israni in 2008.

Contents

It was initially planned to be launched in 2012 but started taking USA pre-orders in 2014 with an initial deposit for $59 towards the initial price of $699. It was first shipped in 2016, and is currently available in twenty markets. As of May 2018 it had sold 10,000 units and as of October 2018 it has generated a revenue of US$40 million.

Across all it's units it had made 3 million rotis by July 2017 and 10 million rotis by January 2018.

History

Pranoti Nagarkar and Rishi Israni established their company ZImplistic Pte Ltd,. in Singapore with Rotimatic as their flagship product. The pre-order campaign started in 2014 and the product was delivered in 2016 and 2017 in Singapore and the United States respectively. As of April 2018, it is available in a total of 20 markets including the United Kingdom, Canada, Australia, New Zealand, and the United Arab Emirates. [1] [2]

As of October 2020, Zimplistic, has been acquired by Light Ray Holdings, a special-purpose vehicle incorporated in the British Virgin Islands. As of April 2021, more than 70,000 Rotimatics have been sold across 20 countries (45,000 units in the U.S.) [3]

Inventor/Founder

Rotimatic was invented by Indian-born Pranoti Nagarkar and Rishi Israni. Nagarkar is a mechanical engineer and Israni studied computer science. [4] They are the Co-Founder of Zimplistic Pte Ltd., which was incorporated in Singapore in 2008. Rotimatic is the flagship product of their company. They are both alumni of National University of Singapore. [4] They have more than 35 patents under their belt.

Investment

By April 2018, Zimplistic, had raised around US$45 million through four rounds of venture funding. According to Zimplistic, Rotimatic generated a revenue of US$40 million in the fiscal year 2017-2018 by selling nearly 40,000 machines, with pre-order sales generating US$5 million.

Concept and design

To make roti (or other types of flatbread such as tortillas and puris), the user adds portions of flour, water, oil, and any additional ingredients into designated compartments to top up pre stored containers if needed. After selecting the thickness, softness, and 1 or 2  drops of oil, the user presses a button, and the machine then makes dough, flattens it, and cooks the roti in 90 seconds. Rotimatic can bake around 20 rotis starting from full compartments. [5] [6]

Rotimatic uses machine learning so each machine takes some time to make good bread; they are also connected to the internet for software upgrades. [7] [8] It takes about a minute to make one roti after the machine has been fully heated up which takes more than five minutes. [9] It uses around 1800 watts of power, weighs around 18 kilograms, measures 16 by 16 inches, has 15 sensors, 10 motors, and 300 parts. [10] [11]

The worldwide retail price of Rotimatic as of April 2018 is US$999; a high end bread machine cost around $170 at that time. [7] [12] Rotimatic is manufactured in Malaysia. [13]

The Rotimatic has undergone three design revisions:

  1. 2012 - Original design
  2. 2018 - The flour container was redesigned to widen the bottom opening to prevent clogging of the flour from steam backdrafts
  3. 2023 - Rotimatic Plus was launched at a price of $1,699. The key difference is a rubber belt drive replacing the metallic chain which reduces the operating noise while flattening and cooking the rotis. With the launch of the Plus model, the original model was discontinued in 2024.


Around 2019 there were reports of Rotimatic launching a slimmed down smaller version targeted towards price sensitive markets like India for under ₹40,000.

Reception

Mashable called Rotimatic the first robotic roti maker. It further added that Zimplistic claims that one Rotimatic roti costs roughly five cents. A store-bought roti would cost around 40 to 50 cents. [14] Engadget referenced it as "the world's most expensive flatbread maker". [15]

Customers have expressed mixed reactions with many loving it while others have trouble with reliability, consistency and expensive repairs leading to a used secondary market for these devices. There has been concern that the Rotimatic only supports the legacy 2.4Ghz 802.11b standard making WiFi connectivity problematic for many users.

Pricing

USDOriginalPlus
2014 (pre-order)$699
2018$999
2021$1,299
2023$1,499$1,699
2024$1,499

Awards and recognition

See also

Related Research Articles

<span class="mw-page-title-main">Bread</span> Food made of flour and water

Bread is a staple food prepared from a dough of flour and water, usually by baking. Throughout recorded history and around the world, it has been an important part of many cultures' diet. It is one of the oldest human-made foods, having been of significance since the dawn of agriculture, and plays an essential role in both religious rituals and secular culture.

<span class="mw-page-title-main">Pita</span> Yeast leavened flatbread baked from wheat flour

Pita or pitta is a family of yeast-leavened round flatbreads baked from wheat flour, common in the Mediterranean, Levant, and neighboring areas. It includes the widely known version with an interior pocket, also known as Arabic bread. In the United Kingdom, Greek bread is used for pocket versions such as the Greek pita, and are used for barbecues as a souvlaki wrap. The Western name pita may sometimes be used to refer to various other types of flatbreads that have different names in their local languages, such as numerous styles of Arab khubz (bread).

<span class="mw-page-title-main">Cornmeal</span> Meal (coarse flour) ground from dried corn

Cornmeal is a meal ground from dried corn (maize). It is a common staple food and is ground to coarse, medium, and fine consistencies, but it is not as fine as wheat flour can be. In Mexico and Louisiana, very finely ground cornmeal is referred to as corn flour. When fine cornmeal is made from maize that has been soaked in an alkaline solution, e.g., limewater, it is called masa harina, which is used for making arepas, tamales, and tortillas. Boiled cornmeal is called polenta in Italy and is also a traditional dish and bread substitute in Romania.

<span class="mw-page-title-main">Chapati</span> Unleavened wheat flatbread most commonly eaten in South Asia and East Africa

Chapati, also known as roti, rooti, rotee, rotli, rotta, safati, shabaati, phulka, chapo, sada roti, poli, and roshi, is an unleavened flatbread originating from the Indian subcontinent and is a staple in India, Nepal, Bangladesh, Pakistan, Kyrgyzstan, Sri Lanka, the Arabian Peninsula, East Africa, and the Caribbean. Chapatis are made of whole-wheat flour known as atta, mixed into dough with water, oil (optional), and salt (optional) in a mixing utensil called a parat, and are cooked on a tava.

<span class="mw-page-title-main">Naan</span> Asian flatbread

Naan is a leavened, oven-baked or tawa-fried flatbread, that can also be baked in a tandoor. It is characterized by a light and fluffy texture and golden-brown spots from the baking process. Naan is found in the cuisines of Central Asia, South Asia, Southeast Asia, and the Caribbean.

<span class="mw-page-title-main">Roti</span> South Asian flatbread

Roti is a round flatbread originating from the Indian subcontinent. It is commonly consumed in many South Asian, Southeast Asian, Caribbean, and Southeast African countries.

<span class="mw-page-title-main">Punjabi cuisine</span> Regional cuisine from the Punjab region of India and Pakistan

Punjabi cuisine is a culinary style originating in the Punjab, a region in the northern part of South Asia, which is now divided in an Indian part to the east and a Pakistani part to the west. This cuisine has a rich tradition of many distinct and local ways of cooking.

<span class="mw-page-title-main">Makki ki roti</span> Cornmeal flatbread from South Asia

Makki ki roti also known as makki di roti is a flat unleavened bread made from corn meal, primarily eaten in Pakistan, the Jammu region, Himachal Pradesh, Punjab, Haryana, Rajasthan, Uttar Pradesh, and Uttarakhand in North India and Gujarat, Maharashtra in Western India and also in Nepal. Like most rotis in the Indian subcontinent, it is baked on a tava.

<span class="mw-page-title-main">Bread machine</span> Type of home appliance for baking bread

A bread making machine or breadmaker or Bread Maker is a home appliance for baking bread. It consists of a bread pan, at the bottom of which are one or more built-in paddles, mounted in the center of a small special-purpose oven. The machine is usually controlled by a built-in computer using settings input via a control panel. Most bread machines have different cycles for different kinds of dough—including white bread, whole grain, European-style, and dough-only. Many also have a timer to allow the bread machine to function without operator input, and some high-end models allow the user to program a custom cycle.

<span class="mw-page-title-main">Flatbread</span> Type of bread

A flatbread is bread made usually with flour; water, milk, yogurt, or other liquid; and salt, and then thoroughly rolled into flattened dough. Many flatbreads are unleavened, although some are leavened, such as pita bread.

<span class="mw-page-title-main">Atta (flour)</span> Type of wheat flour

Atta is a type of wheat flour, originated from the Indian subcontinent, used to make local flatbreads.

The history of pizza began in antiquity, as various ancient cultures produced flatbreads with several toppings. Pizza today is an Italian dish with a flat dough-based base and toppings, with significant Italian roots in History.

<span class="mw-page-title-main">Roti john</span> Fried baguette sandwich with egg and filling

Roti john is an omelette sandwich which originated in Singapore in the 1960s or 1970s. It has since become a popular street food dish in Singapore, Malaysia and Indonesia.

Awadhi cuisine is a cuisine native to the Awadh region in Northern India and Southern Nepal. The cooking patterns of Lucknow are similar to those of Central Asia, the Middle East, and Northern India and western India with the cuisine comprising both vegetarian and non-vegetarian dishes. The Awadh region has been influenced by Mughal cooking techniques, and the cuisine of Lucknow bears similarities to those of Central Asia, Kashmir, Punjab and Hyderabad. The city is also known for its Nawabi foods.

<span class="mw-page-title-main">Malaysian Indian cuisine</span> Cuisine of ethnic Indian communities of Malaysia

Malaysian Indian cuisine, or the cooking of the ethnic Indian communities in Malaysia, consists of adaptations of authentic dishes from India, as well as original creations inspired by the diverse food culture of Malaysia. Because the vast majority of Malaysia's Indian community are of South Indian descent, and are mostly ethnic Tamils who are descendants of immigrants from a historical region which consists of the modern Indian state of Tamil Nadu and Sri Lanka's Northern Province, much of Malaysian Indian cuisine is predominantly South Indian-inspired in character and taste. A typical Malaysian Indian dish is likely to be seasoned with curry leaves and whole and powdered spice, and to contain fresh coconut in various forms. Ghee is still widely used for cooking, although vegetable oils and refined palm oils are now commonplace in home kitchens. Before a meal it is customary to wash hands as cutlery is often not used while eating, with the exception of a serving spoon for each respective dish.

<span class="mw-page-title-main">Roti canai</span> Southeast Asian Indian-influenced flatbread dish

Roti canai, or roti prata, also known as roti chanai and roti cane, is an Indian flatbread dish found in several countries in Southeast Asia, especially Brunei, Indonesia, Malaysia, Singapore, and Thailand. It is usually served with dal or other types of curry but can also be cooked in a range of sweet or savoury variations made with different ingredients, such as meat, eggs, or cheese.

<span class="mw-page-title-main">Paratha</span> Flatbread from Indian subcontinent

Paratha is a flatbread native to the Indian subcontinent, with earliest reference mentioned in early medieval Sanskrit, India; prevalent throughout the modern-day nations of India, Pakistan, Nepal, Bangladesh, Maldives, Afghanistan, Myanmar, Malaysia, Singapore, Thailand, Mauritius, Fiji, Guyana, Suriname, and Trinidad and Tobago where wheat is the traditional staple. It is one of the most popular flatbreads in the Indian subcontinent and the Middle East. Paratha is an amalgamation of the words parat and atta, which literally means layers of cooked dough. Alternative spellings and names include parantha, parauntha, prontha, parontay, paronthi (Punjabi), porota, paratha, palata, porotha, forota, farata, prata, paratha, buss-up shut, oil roti and roti canai in Malaysia and Indonesia.

<span class="mw-page-title-main">Parotta</span> South Indian flatbread

Parotta or porotta is a layered South Asian flatbread made from refined flour, eggs and oil. It is commonly seen in South India, especially in the states of Kerala, and Tamil Nadu, as well as in Jaffna in Sri Lanka Variants of the bread spread by Indian Muslim traders and by indentured labourers from the British Raj are popular in South Asian, South East Asian and Caribbean countries like Malaysia, Indonesia, Singapore, Thailand, Brunei, Mauritius, Maldives, Guyana and Trinidad and Tobago under the names roti canai, roti prata, roti thitchu, farata, oil roti or buss up shut.

References

  1. "Watch This Smart Kitchen Robot Make a Flatbread In Minutes". Fortune. Retrieved 18 November 2021.
  2. Fannin, Rebecca A. (26 September 2011). Startup Asia: Top Strategies for Cashing in on Asia's Innovation Boom. John Wiley & Sons. ISBN   978-0-470-82993-6.
  3. "Rotimatic Maker Zimplistic Acquired by Light Ray Holdings". The Spoon. 8 April 2021. Retrieved 18 November 2021.
  4. 1 2 Quek, Eunice (28 August 2016). "Singaporean couple invents roti-making robot, Rotimatic". The Straits Times. ISSN   0585-3923 . Retrieved 18 November 2021.
  5. Liszewski, Andrew (25 October 2013). "Forget a Bread Maker, This Machine Churns Out Fresh Roti Every Minute".
  6. Biggs, John (7 February 2017). "I, for one, welcome our new robotic roti-making overlords".
  7. 1 2 Patel, Atish (26 June 2014). "Best Thing Since Sliced Bread: A Roti-Making Machine". Wall Street Journal.
  8. Marinova, Polina (2 March 2017). "Watch This Smart Kitchen Robot Make a Flatbread In Minutes". Fortune.
  9. Liszewski, Andrew. "Forget a Bread Maker, This Machine Churns Out Fresh Roti Every Minute". Gizmodo. Retrieved 24 October 2018.
  10. Feinberg, Ashley. "Rotimatic Hands-On: Yep, The Roti-a-Minute Magic Machine Is Awesome". Gizmodo. Retrieved 24 October 2018.
  11. Rotimatic (18 December 2018), Rotimatic, Togetherness and rotis. #GarmaGaram , retrieved 10 January 2019
  12. "Order - Rotimatic". Rotimatic. Retrieved 24 October 2018.
  13. hermes (28 August 2016). "Singaporean couple invents roti-making robot, Rotimatic". Straits Times.
  14. Ulanoff, Lance. "Hands On With Rotimatic: the World's First Robot Roti Maker". Mashable. Retrieved 24 October 2018.
  15. "This robot bakes the world's most expensive flatbread". Engadget. Retrieved 24 October 2018.
  16. "Best of CES 2015: What Triumphed, Flopped, and Disappeared". PCMAG. Retrieved 18 November 2021.
  17. "AWS IoT Named "Best Consumer IoT Solution" at 2020 IoT World Awards". Amazon Web Services. 13 August 2020. Retrieved 18 November 2021.
  18. "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 18 November 2021.