Rowdy (2014 soundtrack)

Rowdy
Soundtrack album by Sai Karthik
Released	20 March 2014
Recorded	2013
Genre	Soundtrack
Length	20:27
Language	Telugu
Label	Puri Sangeet
Producer	Sai Karthik
Sai Karthik chronology
Paisa (2013) Rowdy (2014) Nuvvala Nenila (2014)

Rowdy is the soundtrack album to the 2014 film of the same name directed by Ram Gopal Varma and starring Mohan Babu, Vishnu Manchu and Shanvi Srivastava. The film's soundtrack and original score were composed by Sai Karthik and lyrics written by Kasarla Shyam. The background score was considered to be influenced by Ilaiyaraaja's music for Varma's debut film Siva (1989) and was dedicated as the tribute to the veteran composer. The music was released under the Puri Sangeet label on 20 March 2014 at Tirupati, while a separate score album was released nine days later.

Development and production

Sai Karthik composed the music and the background score for the film, in his first collaboration with Varma. The songs were written by Kasarla Shyam, were performed by Karthik, Shweta Mohan, Divija Karthik, Srikanth, Sai Charan, Sampath, ^[1] Aditya, Hymath, Rajesh, Bindu, Aparna, Damini, Mounima, along with Sai Karthik himself. ^[2]

Varma had been a fan of background scores and considered Ilaiyaraaja's music piece for the cycle chase sequence in Siva as his all-time favorite, adding that he could not "forget the goose bumps [he] got back in 1989 when Ilaiyaraaja was scoring music for that sequence". ^[3] Having been admired Ilaiyaraaja's works, he was interested in bringing back the composition to express "the great idea of the genius Ilaiyaraaja's 1989 soundtrack (of Siva) to 2014". ^[4] Hence, he asked Karthik to integrate the cycle chase theme as the film's main theme and it worked well. ^{[4] [5]} The film's background score was also dedicated as a tribute to the veteran musician. ^{[3] [6]}

Marketing and release

In mid-March 2014, it was announced that the film's music launch will be held at Tirupati. ^{[7] [8]} A one-minute song teaser of the romantic number "Nee Meeda Ottu" was released on 12 March 2014. ^[9] The film's soundtrack was launched at the Sree Vidyanikethan Engineering College in Tirupati, with the cast and crew in attendance. ^{[10] [11]} Afterwards, the video songs of "Nee Meeda Ottu" and "Rowdy Song" were premiered at the VMax Multiplex theater and Mallikarjuna theatre, respectively. ^[12]

Track listing

All lyrics are written by Kasarla Shyam

No.	Title	Artist(s)	Length
1.	"Ammorini Minchina"	Sai Karthik	03:54
2.	"Nee Meeda Ottu"	Karthik, Swetha Mohan	03:55
3.	"Rowdy Song"	Sai Karthik, Sai Charan, Sampath, Aditya	02:51
4.	"O Bullemma"	Srikanth, Divija Karthik	03:12
5.	"Mangalyam"	Srikanth	03:42
6.	"Anna Theme"	Sai Charan, Hymath, Rajesh, Bindu, Aparna, Damini, Mounima	02:53
Total length:			20:27

Background score

Rowdy
Film score by Sai Karthik
Released	29 March 2014
Recorded	2013
Genre	Film score
Length	48:54
Label	24 Frames Factory
Producer	Sai Karthik

The film's background score was released on 29 March 2014 as a jukebox format on the 24 Frames Factory YouTube channel and other social networking sites. The score album was not released in any other audio formats. ^[6]

No.	Title	Length
1.	"Krishna Intro"	3:40
2.	"Anna Intro"	2:39
3.	"Gurva Reddy Meeting"	5:15
4.	"Villain Intro"	1:03
5.	"Bhushan Intro"	1:36
6.	"Dining Table"	2:11
7.	"Vedham Gives Gyan to Bhushan"	1:31
8.	"SP Intro"	1:22
9.	"Anna and Krishna Have a Talk"	2:02
10.	"Anna Meets Bhushan"	1:43
11.	"Anna Repents"	1:18
12.	"Lakshmi Convinces Anna"	5:45
13.	"Attack on Anna"	1:21
14.	"Ananda Rao's Intro"	3:49
15.	"Gogin Rao Come to Hospital"	0:59
16.	"Second Attempt on Anna"	2:57
17.	"Attack on Krishna and Sirisha"	3:52
18.	"Psyching Bhushan"	5:04
19.	"Anna and Krishna Discuss"	0:47
Total length:		48:54

Reception

A reviewer based at The Times of India wrote "Rowdy is an album that's high on energy and emotions. Sai Karthik's interesting compositions are racy and intense." ^[13] Sangeetha Devi Dundoo of The Hindu wrote "The background score (Sai Karthik) suddenly gets louder with a liberal chant of mantras and at other times mellows down and subtly complements the drama." ^[14] Priyak Mitra of Deccan Chronicle noted that "the re-recording is very good and the music is okay". ^[15]

References

1. Mehdi, Tamanna S. (9 December 2020). "A tone for the Telugu tune". The New Indian Express . Archived from the original on 20 February 2025. Retrieved 20 February 2025.
2. "Rowdy - EP by Sai Karthik". Spotify . 20 March 2014. Archived from the original on 20 February 2025. Retrieved 20 February 2025.
3. "Background Score of 'Rowdy' Tribute to Illayaraja: RGV". The New Indian Express. 29 March 2014. Archived from the original on 1 April 2014. Retrieved 1 April 2014.
4. India, Press Trust of (29 March 2014). "RGV's tribute to music maestro Ilayaraja". Business Standard. Archived from the original on 7 April 2014. Retrieved 1 April 2014.
5. "RGV 'Cycle Rowdy' a tribute to Music Maestro Ilayaraja". Idlebrain.com. 29 March 2014. Archived from the original on 1 April 2014. Retrieved 1 April 2014.
6. "RGV dedicates Rowdy's background score to Ilayaraja". The Times of India . 29 March 2014. ISSN   0971-8257. Archived from the original on 18 April 2016. Retrieved 20 February 2025.
7. "Rowdy's audio to be launched in Tirupati". The Times of India . 13 March 2014. ISSN   0971-8257. Archived from the original on 20 February 2025. Retrieved 20 February 2025.
8. "Rowdy audio now in Tirupati". Deccan Chronicle . 14 March 2014. Archived from the original on 17 March 2014. Retrieved 20 February 2025.
9. "Vishnu, Shanvi's song from Rowdy makes big splash". The Times of India . 12 March 2014. ISSN   0971-8257. Archived from the original on 20 February 2025. Retrieved 20 February 2025.
10. "Ram Gopal Varma's Rowdy audio launched". The Times of India . 21 March 2014. ISSN   0971-8257. Archived from the original on 20 February 2025. Retrieved 20 February 2025.
11. "Rowdy audio launched!". The Hans India . 22 March 2014. Archived from the original on 20 February 2025. Retrieved 20 February 2025.
12. "Rowdy unit to up the promotions". The Times of India . 29 March 2014. ISSN   0971-8257. Archived from the original on 24 February 2016. Retrieved 20 February 2025.
13. "Rowdy audio review". The Times of India . 27 March 2014. ISSN   0971-8257. Archived from the original on 20 February 2025. Retrieved 20 February 2025.
14. Dundoo, Sangeetha Devi (4 April 2014). "Rowdy: Another ode to 'The Godfather'". The Hindu . ISSN   0971-751X. Archived from the original on 8 May 2014. Retrieved 20 February 2025.
15. Mitra, Priyak (4 April 2014). "Movie review 'Rowdy': Mohan Babu steals the show". Deccan Chronicle. Archived from the original on 14 April 2014. Retrieved 4 April 2014.