Sauza Tequila

Last updated
Sauza Tequila Import Company
IndustryTequila
Founded1873;150 years ago (1873)
FounderDon Cenobio Sauza
Headquarters Guadalajara, Mexico
ProductsSauza
Conmemorativo
Hornitos
Tres Generaciones
Website Casa Sauza

Sauza Tequila Import Company is a producer of tequila located in Tequila, a municipality of the state of Jalisco, Mexico. It was founded in 1873 when Don Cenobio Sauza started La Perseverancia distillery. Sauza Tequila Import Company is owned by Beam Suntory, headquartered in Chicago, Illinois. Their products include Sauza, Conmemorativo, Hornitos and Tres Generaciones.

Contents

History

Three generations of Sauza Dons

Don Cenobio Sauza

In 1873 Don Cenobio Sauza founded Sauza at La Perseverancia distillery. He was the first distiller to call the spirit produced from blue agave plant "tequila" and the first to export the drink to the United States. [1]

Don Eladio Sauza

His son, Don Eladio Sauza was born in Tequila in 1883. When he was old enough to continue the family tradition, he expanded the family business by opening branches in Monterrey and Mexico City and a concession in Spain. [2]

Don Francisco Javier Sauza

In 1931, Don Eladio Sauza's son, Don Francisco Javier Sauza took over the business and continued the family legacy by broadening distribution and its product's reputation as one of the highest-quality tequilas in the world. [3]

Ownership

By the 1970s, demand for tequila was increasing worldwide. Sauza distillery formed a partnership with the leading Spanish brandy producer, Pedro Domecq. This relationship eventually led to Pedro Domecq's complete purchase of Sauza distillery in 1988.

In the first of a series of beverage-giant transfers, in 1994 the new owner was itself acquired by Allied Lyons to form Allied Domecq. That company was purchased by Fortune Brands in July 2005, [3] and then spun off with other drinks businesses as Beam Inc. in October 2011. In April 2014, Suntory bought Beam Inc. for about $16 billion, and renamed the unit Beam Suntory. Suntory Beverage & Food Ltd trades on the Tokyo Stock Exchange (2587). Sauza tequila products are still distilled at La Perseverancia (NOM: 1102).

Products

Sauza Blanco Sauza blanco.jpg
Sauza Blanco

Sauza Tequila

Conmemorativo

Sauza Conmemorativo – 100% agave (since 2012). Aged 18 months in oak Bourbon casks - long enough to be called añejo [5]

Hornitos

Tres Generaciones

Awards

Sauza's offerings have been moderately successful at international spirit ratings competitions. The best showing was for the brand's Hacienda Reposado tequila, which won a gold rating at the 2006 San Francisco World Spirits Competition. The Extra Gold tequila won bronze at the 2007 San Francisco World Spirits Competition, and received a score of 81 from the Beverage Testing Institute in the same year.

Related Research Articles

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Tequila is a distilled beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila 65 km (40 mi) northwest of Guadalajara, and in the Jaliscan Highlands of the central western Mexican state of Jalisco.

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<span class="mw-page-title-main">Dos Lunas Tequila</span>

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<span class="mw-page-title-main">Espolon</span> Tequila brand

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<span class="mw-page-title-main">Don Julio</span> Brand of tequila produced in Mexico

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<span class="mw-page-title-main">El Tesoro tequila</span> Mexican tequila brand

El Tesoro is a brand of tequila produced at a distillery in Jalisco, Mexico, where the family that founded the distillery is still involved in the business. In the United States, the brand is marketed by Beam Suntory. The producer claims to use labor-intensive traditional methods for making the tequila.

Don Cenobio Sauza, known as the "Father of Tequila," was one of the earliest and longest lasting distillers of the tequila spirit – founding the Sauza Tequila distillery – La Perseverancia – in 1873.

Don Francisco Javier Sauza ran the Sauza Tequila business from 1946 until leading Mexican brandy producer Pedro Domecq purchased it in 1988.

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References

  1. "In Search of the Blue Agave: Tequila History - 18th-19th Centuries".
  2. "In Search of the Blue Agave: Tequila's History 20th-21st Centuries".
  3. 1 2 "CocktailTimes.com > Distillery Journey > Sauza Tequila Distillery". www.cocktailtimes.com.
  4. "Sauza Introduces Sauza Blue, a 100% Agave Tequila", Cocktail Enthusiast, April 18, 2011. Retrieved May 6, 2011.
  5. "Tequila.net". Archived from the original on 2008-10-07. Retrieved 2009-02-25.