Sipsmith

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Sipsmith
Industry Distilled beverage
Founded2009
Headquarters London, UK
Key people
Sam Galsworthy, Fairfax Hall & Jared Brown
Products Gin, Vodka
Owner Suntory Global Spirits
Website Sipsmith.com

Sipsmith is a microdistillery located in London. It is the first copper-pot distillery to open within Greater London' in nearly two centuries. It has been owned by Suntory Global Spirits, a subsidiary of Suntory Holdings of Osaka, Japan, since December 2016.

Contents

The Sipsmith Gin distillery is one of 24 gin distilleries located in London. [1]

History

Sipsmith was established in London in 2009, the first copper-pot based distillery to start up in London in 189 years and at the time, was one of only four gin distilleries located in London. [2] Sipsmith was launched by Sam Galsworthy and Fairfax Hall, respectively former Fuller's and Diageo employees and Jared Brown, who is also Sipsmith's Master Distiller. A drinks and spirits historian and publisher, he has developed spirits in Sweden, Norway, Vietnam, and in the US [3] over the past 12 years.

The Sipsmith still was designed and produced by the German still manufacturers Christian Carl. Named "Prudence", this copper pot still has a capacity of 300 litres (66 imp gal; 79 US gal). Prudence is the subject of their iconic swan neck copper still labelling, created alongside their visual identity and brand by Perry Haydn Taylor's agency, big fish, before Sipsmith was started. [4] On 16 December 2016 it was announced that Beam Suntory had taken a controlling stake in Sipsmith for an estimated £50 million, but that Sam Galsworthy, Fairfax Hall and Jared Brown would be staying on to lead the distillery. [5] [6] [7]

In May 2017, Sipsmith partnered with the secret London culinary boutique Gingerline to create an "immersive gin dinner". [8]

In March 2019, Sipsmith launched its first TV advertising campaign. Julian Barratt voiced Mr. Swan in the stop-motion advert. [9]

Activities

The Sipsmith distillery is situated on a residential street in West London on the site of a former microbrewery, later the offices of beer hunter Michael Jackson. [10]

Sipsmith's first two spirits are a Barley Vodka and a London Dry Gin. [10] These are produced in small batches of fewer than 300 bottles, from an English Barley mash that is created off-site. Each batch is made in a traditional manner with three cuts: the Head or foreshot is discarded; the Heart or core of the distillation run is retained; and the Tail or feints is discarded. The Heart of the distillation is diluted to its final bottling strength with Lydwell Spring water, one of the sources of the River Thames in the Cotswolds. [10] [11]

Products

In 2015, to commemorate the 100th anniversary of the Singapore Sling, Sipsmith partnered with Raffles Hotels & Resorts to create a brand-made gin, the Raffles 1915 Gin. [12]

Awards

The distillery won the 2010 Observer Food Monthly Award for Best Newcomer. [13]

References

  1. ↑ French, Phoebe (13 November 2017). "London now home to fifth of England's gin distilleries". The Drinks Business.
  2. ↑ Jenny Culshaw (30 July 2009). "New Gin Distilleries for London". BBC News . Retrieved 30 July 2009.
  3. 1 2 "New London distillery launches first spirits". The Drinks Report. June 2009. Archived from the original on 10 April 2012. Retrieved 1 June 2009.
  4. ↑ big fish. "Sipsmith". big fish. Retrieved 14 May 2014.
  5. ↑ Sherry, Kristiane (16 December 2016). "Beam Suntory Snaps up Sipsmith". The Spirits Business. Retrieved 16 December 2016.
  6. ↑ "Beam Suntory strikes deal with craft gin distiller Sipsmith". Reuters. 16 December 2016. Archived from the original on 16 December 2016. Retrieved 16 December 2016.
  7. ↑ Sarah Butler (16 December 2016). "untory time! Spirits giant snaps up London gin distiller Sipsmith". Theguardian.com. Retrieved 16 December 2016.
  8. ↑ Tom H (8 May 2017). "Sipsmith and Gingerline are creating an immersive gin dinner". Timeout.com. Retrieved 3 November 2017.
  9. ↑ French, Phoebe (21 March 2019). "Sipsmith Gin launches first ad campaign". The Drinks Business .
  10. 1 2 3 "UK: First gin and vodka from new London distillery". Drinks International. 18 June 2009. Retrieved 18 June 2009.
  11. ↑ "Sipsmith Distillery in Hammersmith". Dinner Diary. 30 June 2009. Retrieved 30 June 2009.
  12. ↑ Kenneth Goh (1 January 2016). "Gin from Raffles descendant". Straitstimes.com. Retrieved 3 November 2017.
  13. ↑ "Observer Food Monthly Awards: The Winners". The Guardian. London. 15 October 2010. Retrieved 15 October 2010.

51°29′53″N0°14′01″W / 51.49806°N 0.23361°W / 51.49806; -0.23361

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