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Type | Subsidiary |
---|---|
Industry | Beverage |
Founded | 1962 |
Founder | NZ Apple and Pear Board |
Headquarters | , |
Area served | New Zealand Australia Netherlands Spain United Kingdom Argentina Sweden Indonesia Japan |
Key people | Darren Fullerton (CEO), Tsutomu Santoki (CFO) |
Products | V Energy Drink, Mizone, Just Juice, Pepsi, Pepsi Max, Boss Coffee, Maximus, Rockstar, Gatorade, NZ Natural, FreshUp, Mountain Dew, 7 Up, The Real McCoy, h2go, Ribena, Lucozade, G-Force, Up & Go [1] |
Services | Distributor and Manufacturer of Non-Alcoholic Beverages |
Number of employees | 800 (as of 2014) [2] |
Parent | Suntory |
Website | www |
Frucor is a Japanese-owned beverage company operating in Australasia, and headquartered in Auckland, New Zealand. The company is known for its V energy drink launched in 1997, which is sold across the world including Europe, South Africa and Argentina. [3] Frucor has joint partners PepsiCo, Danone, and Sanitarium so their products are marketed by Frucor.
Frucor was founded by New Zealand Apple and Pear Board in 1962 and released their first product, Fresh Up. [4] [5] In 1978, New Zealand Olympic track runner John Walker endorsed the Fresh Up product, with the catchphrase "Fresh Up – it's got to be good for you'". [6] Frucor was owned by New Zealand Apple and Pear Board until 1998, when it was purchased for $50 million by Pacific Equity Partners. [7] In 1999 Frucor became the exclusive bottler for Pepsi products in New Zealand. [8] In 2000 Frucor launched V in the UK and Ireland manufactured in the Netherlands. [9]
In 2001, Forbes named Frucor in its Top 20 Companies of 2002. [10] In January 2002, Groupe Danone purchased Frucor [11] for $294 million after bidding since October 2001 [12] and being rejected by Frucor in the beginning. [13] That same year, Frucor acquired the Australian fruit juice company Spring Valley from Bonlac Foods (now Fonterra). [14]
In 2007, Frucor partnered with MySpace to host a job promotions campaign with participants Rolling Stone , Billabong. The collaboration with MySpace and the job promoters was the first of its type in Australia. [15] In October 2008, Groupe Danone sold Frucor to Japanese company Suntory for over €600 million. [16]
In January 2011, Frucor launched the V brand in Spain, [3] where by June, was already being sold in 8,000 outlets. [4]
In 2013, Frucor sponsored the IGN Australia Black Beta Select Awards. [17] In June 2017 Frucor Beverages was renamed Frucor Suntory to align better with its parent company Suntory. [18]
Frucor Suntory's diversified portfolio of products includes carbonated soft drinks, spring water, sports drink and energy drinks, fruit juices, iced tea, flavoured milk, coffee, tea and alcohol. Frucor Suntory distributes a number of sparkling, still and other non-alcoholic beverages. Some of these include: [19]
Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers led by Dr. Robert Cade. It was originally made for the Gators at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities.
Suntory Holdings Limited is a Japanese multinational brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan, and makes Japanese whisky.
An energy drink is a type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Danone S.A. is a French multinational food-products corporation based in Paris. It was founded in 1919 in Barcelona, Spain. It is listed on Euronext Paris where it is a component of the CAC 40 stock market index. Some of the company's products are branded Dannon in the United States.
SoBe is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010.
The Coca-Cola Company is an American multinational corporation founded in 1892, best known as the producer of Coca-Cola. The drink industry company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The company's stock is listed on the NYSE and is part of the DJIA and the S&P 500 and S&P 100 indexes.
V is an energy drink brand produced by Frucor Suntory, a New Zealand-based beverage manufacturer. It was launched in Methven, New Zealand in August 1997 and in Australia in 1999. The product's success, a market share over 60% in New Zealand and 42% in Australia, makes it the most popular brand of energy drink in both countries. V is considered a local rival to Red Bull. Frucor says V energy drinks are not intended for children, and they are not recommended for pregnant women or people sensitive to caffeine.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.
Tropicana Brands is an American fruit-based beverage company. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Between 1998 and 2021 it was a subsidiary of PepsiCo. In August 2021, 61% of Tropicana was sold along with the rest of PepsiCo's juice brand portfolio for $3.3 billion to PAI Partners. PepsiCo retained the remaining 39% of the companies ownership.
Mountain Dew Amp is an energy drink brand produced by PepsiCo. At the time of its introduction in 2001, Amp Energy was initially distributed under the Mountain Dew soft drink brand. Beginning in 2009, it was produced and labeled under its own stand-alone trademark name, but in 2018, reverted to using Mountain Dew branding. The beverage is packaged in both 16-ounce and 24-ounce cans, and is sold in the United States, Canada, the United Kingdom and Lebanon. As of 2009, Amp Energy was the number four energy drink brand in the U.S. in terms of overall retail sales.
The Wahaha Joint Venture Company was a food and beverage joint venture company established between the Hangzhou Wahaha Group, the largest beverage producer in China, and Danone, one of the world's largest food conglomerates.
Naked Juice is an American brand that produces juices and smoothies. The company is based in Monrovia, California and is owned by PAI Partners. The first Naked Juice drink was produced in 1983 and sold in California under the name "Naked Juice", referring to the composition of no artificial flavors, added sugar, or preservatives. Distribution has since expanded, and Naked Juice products are distributed in the United States, as well as in Canada, the United Kingdom, the Netherlands and France, among others.
Wimm Bill Dann is one of Europe's largest dairy products companies. WBD produces yogurt, milk, flavored milk, fruit juices, and other soft drinks. It holds a 34% share in all dairy products in Russia, and a 20% share of the fruit drink market.
The Hangzhou Wahaha Group Co., Ltd. is a private group of companies, and the largest beverage producer in China. The company is headquartered in Hangzhou, Zhejiang province. "Wa ha ha" signifies "laughing child".
Mizone, also known as Mizone Sports Water, is a formulated sports drink manufactured by Frucor Suntory, a Japanese-owned beverage company operating in Australasia. The main consumer targets are generally male athletes aged between 25 to 34, and likewise teenagers who are frequently active.