Sourz

Last updated
Sourz logo Sourz logo.jpg
Sourz logo
Bottles of Sourz Interior of the New Inn, Wetherby (23rd April 2023) 006.jpg
Bottles of Sourz

Sourz is a fruit-flavoured liqueur owned and produced by Beam Suntory. [1] The liqueur is usually served as a shooter, [2] but is also used in cocktails. It is known for being very sour.

Sourz is available in six flavours. [3] The alcohol by volume is 15%. [4] Previously three other permanent flavours, blackcurrant, peach and pineapple were available, however these have been discontinued.[ citation needed ]

Sourz underwent a major re-design in 2008, and the slogan "Made For Mixing" was adopted. In October 2012 a limited edition flavour, mango, was added to the range following a poll on Facebook. It was later made part of the permanent lineup. [2]

In late 2014 there was another packaging redesign, with glow-in-the-dark ink used on the bottle to make it stand out in night clubs. [5] A new limited edition flavour, "Rainbow Ice", was launched in 2015. [6]

Related Research Articles

<span class="mw-page-title-main">Marmite</span> UK brand of yeast extract spread

Marmite ( MAR-myte) is a British savoury food spread based on yeast extract, invented by the German scientist Justus von Liebig. It is made from by-products of beer brewing (lees) and is produced by the British company Unilever. Marmite is a vegan source of B vitamins, including supplemental vitamin B12. A traditional method of use is to spread it very thinly on buttered toast.

<span class="mw-page-title-main">Caramilk</span> Chocolate brand by Cadbury

Caramilk is a brand name used for two distinct chocolate bar products made by Cadbury. Both were introduced in 1968. The Canadian version of Caramilk is a milk chocolate bar filled with caramel. In Australia the Caramilk brand is used for a caramel-flavoured white chocolate bar.

<span class="mw-page-title-main">Altoids</span> Brand of breath mints

Altoids are a brand of mints, sold primarily in distinctive metal tins. The brand was created by the London-based Smith & Company in the 1780s, and became part of the Callard & Bowser company in the 19th century. Their advertising slogan is "The Original Celebrated Curiously Strong Mints", referring to the high concentration of peppermint oil used in the original flavour lozenge. The mints were originally conceived as a lozenge intended to relieve intestinal discomfort.

<span class="mw-page-title-main">Tic Tac</span> Brand of small, hard candy mints

Tic Tac is a brand of small, hard mint manufactured by the Italian company Ferrero. They were first produced in 1969 and are now available in a variety of flavours in over 100 countries.

<span class="mw-page-title-main">Tango (drink)</span> British fruit-flavoured soft drink brand

Tango is a soft drink originating in the United Kingdom, primarily sold in the UK and Ireland. It was first launched by Corona in 1950. Corona was purchased by the Beecham Group in 1958, and Corona Soft Drinks by Britvic in 1987.

<span class="mw-page-title-main">Sloe gin</span> Red liqueur made from gin and blackthorn drupes

Sloe gin is a British red liqueur made with gin and sloes. Sloes are the fruit (drupe) of Prunus spinosa, the blackthorn plant, a relative of the plum. Sloe gin has an alcohol content between 15 and 30 percent by volume. However, the European Union has established a minimum of 25% ABV for sloe gin to be named as such. Sloe gin is technically a gin-based liqueur, but due to historical prevalence at the time of writing the EU spirit drink regulations, the colloquial name 'sloe gin' was included in the legal definitions and as such is the only gin-based liqueur that can legally be called gin without the liqueur suffix. The traditional way of making sloe gin is to soak the sloes in gin. Most recipes call for the addition of sugar, but this is not required. The drink develops sweetness when the fruit is left in the alcohol and is allowed to mature. The addition of sugar is actually likely to inhibit the passage of flavour compounds from the fruit into the spirit, due to a reduction in osmotic pressure; a common criticism of sloe gin is that it is much too sweet.

<span class="mw-page-title-main">Baileys Irish Cream</span> Liqueur

Baileys Irish Cream is an Irish cream liqueur, an alcoholic drink flavoured with cream, cocoa and Irish whiskey. It is made by Diageo at Nangor Road, in Dublin, Ireland and in Mallusk, Northern Ireland. It is the original Irish cream, invented by a team headed by Tom Jago in 1971 for Gilbeys of Ireland; Diageo currently owns the trademark. It has a declared alcohol content of 17% by volume.

<span class="mw-page-title-main">Kit Kat</span> Chocolate-covered wafer bar

Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom. It is produced globally by Nestlé, except in the United States, where it is made under licence by the H. B. Reese Candy Company, a division of the Hershey Company.

<span class="mw-page-title-main">Bounty (chocolate bar)</span> Mars Inc. brand of coconut-filled chocolate bar

Bounty is a coconut-filled, chocolate-enrobed candy bar manufactured by Mars, Incorporated, introduced in 1951 in the United Kingdom and Canada. It is a direct emulation of the Mounds bar introduced by Peter Paul in 1936, and also copies the milk chocolate enrobing of Hershey's Almond Joy, introduced in 1948. It is no longer domestically sold within the United States, only being available via import sales.

<span class="mw-page-title-main">Starburst (candy)</span> Chewy fruit-flavored candy/sweet

Starburst is the brand name of a box-shaped, fruit-flavoured soft taffy candy manufactured by The Wrigley Company, which is a subsidiary of Mars, Incorporated. Starburst has many different varieties, such as Tropical, Sour, FaveREDs, Watermelon, Very Berry, Superfruit, Summer Blast and Original.

<span class="mw-page-title-main">Aero (chocolate bar)</span> Brand of aerated chocolate bar

Aero is an aerated chocolate bar manufactured by the Vevey-based company Nestlé. Originally produced by Rowntree's, Aero bars were introduced in 1935 to the North of England as the "new chocolate". By the end of that year, it had proved sufficiently popular with consumers that sales were extended throughout the United Kingdom.

<span class="mw-page-title-main">Maltesers</span> Confectionery product made by Mars

Maltesers are a British confectionery product manufactured by Mars, Incorporated. First sold in the UK in 1937, they were originally aimed at women. They have since been sold in Europe, Australia, New Zealand, Canada, United States and Middle East. The slogan is "The lighter way to enjoy chocolate".

<span class="mw-page-title-main">Chambord (liqueur)</span> French raspberry liqueur

Chambord is a 16.5% abv raspberry liqueur modelled after a liqueur produced in the Loire Valley of France during the late 17th century. The Chambord product brand has been owned and produced by the Brown-Forman Corporation since 2006.

<span class="mw-page-title-main">Twisties</span> Australian snack food

Twisties are a type of cheese curl corn-based snack food product, available mainly in Australia, and other Oceanian countries such as Papua New Guinea, New Caledonia, Vanuatu and Fiji, the Southeast Asian countries Malaysia, Thailand, Singapore and Brunei, and the island of Mauritius in the Indian Ocean. They are also available in Europe, but marketed as "Fonzies", and in France as "Belin Croustilles". It was launched in 1950 by the General Foods Corporation. The brand name is owned by The Smith's Snackfood Company. While originally an Australian-owned company, Smith's was acquired in August 1998 by Frito-Lay, the second largest producer of snack foods in Australia, which in turn is owned by American multi-national PepsiCo. In Malaysia, Twisties is a product of Mondelēz International, after having been a part of Danone and later, Kraft Foods previously. In Thailand, the Twisties trademark is owned by Lay's, which like The Smith's Snackfood Company, is owned by PepsiCo.

<span class="mw-page-title-main">Monster Munch</span> Baked corn snack

Monster Munch are a British baked corn snack created by Smiths in 1977 and manufactured by Walkers. They are aimed at children and widely consumed in the United Kingdom. Flavours include Roast Beef, Pickled Onion and Flamin' Hot.

Fab is an ice cream brand made by Nestlé. Both the ice lolly on a stick brands 'Zoom' and 'FAB', were introduced in United Kingdom by J. Lyons & Co. Ltd., and were brought out in order to take advantage of the popularity of Gerry Anderson's television series Fireball XL5 and Thunderbirds.

J2O is a still soft drink made from fruit juices. It is manufactured by Britvic and sold in the United Kingdom and Ireland. Its launch in 1998 was led by Sheraz Dar who joined Britvic in 1994, and was aimed at providing an alternative solution for people who were going out to bars and clubs but were not drinking alcoholic beverages. The name J2O is a pun on the chemical formula for water, H2O, chosen due to the drink's fruit juice content. The first flavours available were Orange & Passion fruit, Apple & Mango and Apple & Melon, but the range has progressively grown since.

<span class="mw-page-title-main">Tim Tam</span> Brand of chocolate biscuits

Tim Tam is a brand of chocolate biscuit introduced by the Australian biscuit company Arnott's in 1964. It consists of two malted biscuits separated by a light hard chocolate cream filling and coated in a thin layer of textured chocolate.

<span class="mw-page-title-main">Walkers (snack foods)</span> British snack food manufacturer

Walkers Snack Foods Limited, trading as Walkers, is a British snack food manufacturer mainly operating in the UK and Ireland. The company is best known for manufacturing potato crisps and other (non-potato-based) snack foods. In 2013, it held 56% of the British crisp market. Walkers was founded in 1948 in Leicester, England, by Henry Walker. The Walkers family sold the business in 1970 to American food producer, Standard Brands. In 1989, Walkers was acquired by Lay's owner, Frito-Lay, a division of PepsiCo.

References

  1. "The Monkeys lands Canadian Club creative account - AdNews" . Retrieved 2017-05-27.
  2. 1 2 "Sourz kicks off UK summer campaign with Mango". www.thespiritsbusiness.com. Retrieved 2017-05-27.
  3. "Sourz: Products". sourz.co.uk. Retrieved 2017-05-27.
  4. Science, Mosaic (2015-10-28). "How We Became The Heaviest Drinkers In A Century". Huffington Post. Retrieved 2017-05-27.
  5. "Sourz relaunches with glow-in-the-dark packaging - Design Week". Design Week. 2014-05-30. Retrieved 2017-05-27.
  6. "Sourz to pop up at Holi Festival of Colours". www.eventmagazine.co.uk. Retrieved 2017-05-27.