Schrafft's

Last updated
The Schrafft Candy Company
Founded1861
FounderWilliam F. Schrafft
Defunct1984
Parent Frank G. Shattuck Company (1929–1967)
Helme Products (1967–1974)
Gulf and Western Industries (1974–1981)
American Safety Razor Company (1981–1984)
Schrafft's City Center campus (September 2016) Schrafft's City Center Building.jpg
Schrafft's City Center campus (September 2016)
The Schrafft Center office complex in Charlestown, Massachusetts, the former factory that produced Schrafft's candies (March 2008) Schrafft Center.jpg
The Schrafft Center office complex in Charlestown, Massachusetts, the former factory that produced Schrafft's candies (March 2008)

The Schrafft Candy Company was a candy, chocolate and cake company based in Sullivan Square, Charlestown, Massachusetts. In 1861, it introduced jelly beans to the United States and told the customers to send them off to civil war soldiers. The famous Schrafft's neon sign is a significant landmark in Boston, although the former factory it sits above, constructed in 1928, has been redeveloped for business accommodation. Schrafft's later expanded to form a chain of Schrafft's restaurants in New York, and a collection of motor inns and restaurants along the eastern seaboard from New England to Florida during the 1950s and 1960s.

Contents

History

Schrafft's was founded as a candy company by William F. Schrafft in Boston, in 1861. The company expanded into the restaurant business, and by 1915, they had nine stores in Manhattan, one in Brooklyn, and one in Syracuse, NY, as well as the facility in Boston. In 1929, Schrafft's was acquired by the Frank G. Shattuck Company. They had grown to 22 stores in 1923, 42 stores in 1934, [1] and 55 stores in 1968. [2]

Schrafft's sponsored the 1959 CBS telecast of The Wizard of Oz , [3] the first of the film's annual telecasts (it had been shown once before on television in 1956).

PET milk merged with the Frank G. Shattuck Company in 1967, [4] breaking the ice cream, restaurant and cake, and candy operations into separate companies. Gulf and Western Industries acquired the candy operations in 1974 from Helme Products.

In 1968, in an attempt to broaden their customer base, Schrafft's commissioned a 60-second television commercial from pop artist Andy Warhol.

In 1981, Gulf and Western announced it would shut down its Schrafft Candy subsidiary after it had continued to be unprofitable. [5] Schrafft's was later sold to the American Safety Razor Company. [6]

In 1984, it was announced that Schrafft's last candy factory would be closed. American Safety Razor originally had plans to sell the plant to a group of private investors led by Samuel R. Kostick, but the deal fell through when the group could not raise enough money. [7] After its closure, the plant was sold to The Flatley Company. [8]

The former candy factory was renovated and turned into a commercial office space. Located at 529 Main Street, Charlestown, Massachusetts, it is known as The Schrafft Center. Among its tenants are Business Valuation Resources, Boston Digital, Fitcorp, All IT Supported, Bright Horizons Family Solutions, Beacon Hospice, iCorps Technology, Mary Kay Cosmetics, Newton Scientific, Telemundo Boston, and the Massachusetts Department of Public Health.

Related Research Articles

<span class="mw-page-title-main">Ray Bolger</span> American actor (1904–1987)

Raymond Wallace Bolger was an American actor, dancer, singer, vaudevillian, and stage performer who started his movie career in the silent-film era.

<span class="mw-page-title-main">Charlestown, Boston</span> Neighborhood in Boston, Massachusetts, United States

Charlestown is the oldest neighborhood in Boston, Massachusetts, in the United States. Also called Mishawum by the Massachusett, it is located on a peninsula north of the Charles River, across from downtown Boston, and also adjoins the Mystic River and Boston Harbor waterways. Charlestown was laid out in 1629 by engineer Thomas Graves, one of its earliest settlers, during the reign of Charles I of England. It was originally a separate town and the first capital of the Massachusetts Bay Colony.

<span class="mw-page-title-main">Necco Wafers</span> American candy

Necco Wafers are a sugar-based candy, sold in rolls of variously-flavored thin disks. First produced in 1847, they became the namesake and core product of the now-defunct New England Confectionery Company (Necco), which operated near Boston, Massachusetts. Production of the candy was suspended in July 2018 when Necco went into bankruptcy, but returned in May 2020 after purchase of the brand and production equipment by the Spangler Candy Company.

<span class="mw-page-title-main">Lechmere Square</span> Major intersection in Cambridge, Massachusetts

<span class="mw-page-title-main">Newbury Street</span> Exclusive street in Boston

Newbury Street is located in the Back Bay area of Boston, Massachusetts, in the United States. It runs roughly east–west, from the Boston Public Garden to Brookline Avenue. The road crosses many major arteries along its path, with an entrance to the Massachusetts Turnpike westbound at Massachusetts Avenue. Newbury Street is a destination known for its many retail shops and restaurants.

Jordan Marsh was an American department store chain that was headquartered in Boston, Massachusetts, and operated throughout New England. It was founded by Eben Dyer Jordan and Benjamin L. Marsh in 1841. The ownership of Jordan Marsh was transferred between several holding companies during its operation, including Hahn Department Stores in 1928, Allied Stores in 1935, and Federated Department Stores in 1988. The brand was retired and most stores were converted into the New York City-based Macy's in 1996.

<span class="mw-page-title-main">East Cambridge, Cambridge, Massachusetts</span> Neighborhood of Cambridge, Massachusetts

East Cambridge is a neighborhood of Cambridge, Massachusetts. East Cambridge is bounded by the Charles River and the Charlestown neighborhood of Boston on the east, the Somerville border on the north, Broadway and Main Street on the south, and the railroad tracks on the west. Most of the streets form a grid aligned with Cambridge Street, which was laid out to directly connect what is now the Charles River Dam Bridge with what in 1809 was the heart of Cambridge, Harvard Square. The northern part of the grid is a roughly six by eight block residential area. Cambridge Street itself is retail commercial, along with Monsignor O'Brien Highway, the Twin Cities Plaza strip mall, and the enclosed Cambridgeside Galleria. Lechmere Square is the transportation hub for the northern side. The southern half of the grid is largely office and laboratory space for hundreds of dot-com companies, research labs and startups associated with MIT, biotechnology firms including Genzyme, Biogen and Moderna, the Athenaeum Press Building, light industry, an NRG Energy power station, and various small businesses. This half of the neighborhood is generally identified with Kendall Square. Along the waterfront are several hotels and taller apartment buildings.

<span class="mw-page-title-main">South Medford, Massachusetts</span> Neighborhood in Medford, Massachusetts

South Medford is the southern neighborhood of Medford, Massachusetts.

<span class="mw-page-title-main">The Port, Cambridge</span>

The Port, formerly Area 4, is a neighborhood of Cambridge, Massachusetts, roughly between Central Square, Inman Square, and MIT. It is bounded on the south by Massachusetts Avenue, on the west by Prospect Street, on the north by Hampshire Street, and on the east by the Grand Junction Railroad tracks. Area 4 is a densely populated residential neighborhood with about 7,000 residents.

<span class="mw-page-title-main">Long Wharf (Boston)</span> United States historic place

Long Wharf is a historic American pier in Boston, Massachusetts, built between 1710 and 1721. It once extended from State Street nearly a half-mile into Boston Harbor; today, the much-shortened wharf functions as a dock for passenger ferries and sightseeing boats.

<span class="mw-page-title-main">The Loop (shopping center)</span> Shopping mall in Methuen, Massachusetts

The Loop, formerly Methuen Mall, is a shopping mall in Methuen, Massachusetts, United States. It was built in 1973 as an enclosed shopping mall on a 60-acre (240,000 m2) site and initially included Howlands and Sears as its anchor stores, as well as 70 other retailers. In 1977, Howlands was replaced by Jordan Marsh, while Filene's Basement was added in the 1980s. Methuen Mall suffered a significant loss in tenancy after both Sears and Filene's Basement moved to The Mall at Rockingham Park across the state line in Salem, New Hampshire. It remained in operation until 1997 and was demolished in early 1999, undergoing redevelopment soon afterward into a strip mall known as The Loop. Major tenants of The Loop are The Home Depot, Marshalls, and AMC Theatres.

<span class="mw-page-title-main">Ptasie mleczko</span> Polish candy

Ptasie mleczko or Bird's milk is a Central European confectionery originating in Poland. It is a small, chocolate-covered bar with a soft marshmallow-like interior.

<span class="mw-page-title-main">Arsenal Yards</span> Shopping mall

Arsenal Yards is a mixed-use, smart growth development in Watertown, Massachusetts. The area is home to the original Arsenal Mall site, which is currently being redeveloped for Arsenal Yards. The construction of the site is expected to be finished in 2022. It includes 250,000 sq ft (23,000 m2) of retail and restaurants, 200,000 sq ft (19,000 m2) of office space, a 150-room Hampton Inn hotel, and 425 residences.

<span class="mw-page-title-main">Lyndell's Bakery</span> Bakery in Ball Square in Somerville, Massachusetts

Lyndell's Bakery is a bakery in Ball Square in Somerville, Massachusetts. In December 2007, it celebrated 120 years of operation. Lyndell's is a classic, full-service American bakery, a rare holdout in New England communities.

<span class="mw-page-title-main">Baker's Chocolate</span>

Baker's Chocolate is a brand name for the line of baking chocolates owned by Kraft Heinz. Products include a variety of bulk chocolates, including white and unsweetened, and sweetened coconut flakes. It is one of the largest national brands of chocolate in the United States. The company was originally named Walter Baker & Company.

<span class="mw-page-title-main">Cold Stone Creamery</span> American ice cream chain

Cold Stone Creamery, Inc. is an American international ice cream parlor chain. Headquartered in Scottsdale, Arizona, the company is owned and operated by Kahala Brands. The company's main product is premium ice cream made with approximately 12–14% butterfat, made on location and customized for patrons at time of order. Cold Stone has also expanded its menu with other ice cream-related products, including: ice cream cakes, pies, cookie sandwiches, smoothies, shakes, and iced or blended coffee drinks. Since 2008, the company has been co-branding its locations with other chains in an attempt to increase its presence outside the United States, and transform its business model from seasonal to year-round. There are about 1,300 locations in 20 countries worldwide.

<span class="mw-page-title-main">Schrafft's (restaurant chain)</span> Former American restaurant chain

Schrafft's was a chain of high-volume moderately priced New York restaurants connected to the Schrafft's food and candy business of Boston. The dining rooms, which had tablecloths at dinner time, and later had separate standing bar areas, were supplemented by fountain service lunch counters, separate rooms in which were displayed for sale Schrafft's branded candy and ice cream, and various items such as wrapped gift baskets of fruit, candy and stuffed toys.

<span class="mw-page-title-main">Charlestown Ropewalk</span>

The Charlestown Ropewalk is a former ropewalk facility located in Charlestown, Massachusetts at the former Boston Navy Yard. At over 1,300 feet (400 m) long, it is the only standing ropewalk facility still existent in the United States. It is currently under study as a pending Boston Landmark by the Boston Landmarks Commission.

American Safety Razor Company is a personal care brand founded in the early 20th century (1906) by a merging of the Gem Cutlery Company & Ever-Ready and has been a principal competitor to Gillette for a century and more. It is unrelated to the Gillette company which also used the name 'American Safety Razor Company' in 1901 until 1904 before it was renamed for its founder, King C. Gillette.

<span class="mw-page-title-main">Page & Shaw</span>

Page & Shaw was one of the largest candy manufacturers in the United States, active from 1888 until about 1960.

References

  1. Jakle, John A.; Sculle, Keith A. (2002). Fast Food: Roadside Restaurants in the Automobile Age. JHU Press. ISBN   978-0-8018-6920-4.
  2. "Schrafft's Gets With It". Time . Archived from the original on 2007-10-19. Retrieved 2021-04-07.
  3. "Wizard of Oz Holiday Broadcasts". www.tvparty.com. Retrieved 2021-04-07.
  4. "PET AND SHATTUCK APPROVE A MERGER". The New York Times. July 19, 1967.
  5. "COMPANY NEWS; SCHRAFFT PLANS TO SHUT DOWN; CITES BOXED-CANDY SALES SLUMP". The New York Times. March 10, 1981.
  6. "American Safety Razor Carves a Profitable Slice of Market". The Washington Post. September 27, 1982.
  7. "Schrafft Candy Co. officials have announced the closing of..." United Press International. June 1, 1984.
  8. The Schrafft Center, The Flatley Company

42°23′04″N71°04′20″W / 42.38444°N 71.07222°W / 42.38444; -71.07222