Swallow Sidecar Company

Last updated

Walmsley & Lyons
  • Swallow Sidecar Company (1922–1926)
  • Swallow Sidecar and Coachbuilding Company (1926–1927)
  • Swallow Coachbuilding Company (1927–1930)
Industry Motor vehicle bodies
Founded2 September 1922 (1922-09-02) in Blackpool, England
Founders William Walmsley and William Lyons
Defunct30 September 1930 (1930-09-30)
FateWalmsley & Lyons sold to Swallow Coachbuilding Company Limited
Successor Swallow Coachbuilding Company Limited
Headquarters
Blackpool, then Coventry
,
England
ProductsSidecars and car bodies
BrandsSwallow
OwnersWilliam Walmsley and William Lyons

Swallow Sidecar Company, [note 1] Swallow Sidecar and Coachbuilding Company, and Swallow Coachbuilding Company were trading names used by Walmsley & Lyons, partners and joint owners of a British manufacturer of motorcycle sidecars and automobile bodies in Blackpool, Lancashire (later Coventry, Warwickshire), before incorporating a company in 1930 to own their business, which they named Swallow Coachbuilding Company Limited.

Contents

Under co-founder William Lyons, its business continued to prosper as S.S. Cars Limited and grew into Jaguar Cars Limited. The sidecar manufacturing business, by then owned by a different company, Swallow Coachbuilding Company (1935) Limited, was sold by Jaguar in January 1946 to an aircraft maintenance firm, Helliwell Group.

Lyons and Walmsley

The business was founded by two friends, William Walmsley (aged 30) and William Lyons (aged 20). [note 2] Their partnership became official on Lyons's 21st birthday, 4 September 1922. Both families lived on the same street in Blackpool, England. Walmsley had previously been making sidecars and bolting them onto reconditioned motorcycles. Lyons had served his apprenticeship at Crossley Motors in Manchester before moving to a Blackpool Sunbeam dealer, Brown & Mallalieu, as a junior salesman. [1]

Their business partnership was known by three successive trading names: Swallow Sidecar Company, Swallow Sidecar and Coachbuilding Company, and Swallow Coachbuilding Company. In 1930, a limited liability company was incorporated to own their business.

Sidecars

Swallow Sidecar

Lyons, having recognised the commercial potential for these sidecars, joined Walmsley and together they found premises in Bloomfield Road, Blackpool using a £1,000 bank overdraft obtained with the assistance of their fathers. With a small team of employees they were able to begin commercial production of motorcycle sidecars. [2] Soon they had to rent more space nearby. Then they needed still more room. Walmsley's father bought a big building in Cocker Street Blackpool which they moved into and with all the extra space began to offer to repair and paint cars and fit new hoods and upholstery. They added coach building to their business name. [3]

Automobile bodies

Swallow Sidecar and Coachbuilding

The first car that Lyons and Walmsley worked on intending to build and sell it in any quantity was the Austin 7, a popular and inexpensive vehicle. For their show car Swallow's Bolton, Lancashire agent had persuaded a dealer in Bolton to supply him under-the-counter (coachbuilders required Austin's prior approval or warranties might be voided) with an Austin 7 chassis.

Lyons, with a sketch of what he wanted, commissioned Cyril Holland, [note 3] a coachbuilder by trade, to create a distinctive, open two seater body. Holland gave it a detachable hardtop with a characteristic back window. The result was announced to public in May 1927, the Austin Seven Swallow. Austin gave their approval to the Swallow coachwork though adjustments were needed, the wings kept falling onto the tyres and the cycle type was dispensed with in favour of the more usual shape. In that form it was taken to London and shown to Henlys — Bert (Herbert Gerald) Henly and Frank Hough — who ordered 500 both two-seaters and saloons. [3]

1929 Austin 7 Swallow 2 seater Austin 7 Swallow front.jpg
1929 Austin 7 Swallow 2 seater

Priced at only £175, the Swallow, with its brightly coloured two-tone bodywork and a style that imitated the more expensive cars of the time, proved popular in the prosperous late twenties and in the following depression. Soon after, a saloon version was produced: the Austin Seven Swallow Saloon.

Swallow Coachbuilding

During 1927 the "Sidecar" was dropped from the name, and it became the Swallow Coachbuilding Company. [4]

Coventry

2-door saloon on a
1930 Standard Big Nine chassis MHV Standard Big 9 Swallow Saloon 1930 01.jpg
2-door saloon on a
1930 Standard Big Nine chassis

The increasing demand for Swallows made it necessary to move the company closer to the heart of the British car industry and so, in 1928, they moved to a part-disused First World War munitions factory at Holbrook Lane, Coventry. Business continued to grow and in 1929 the owners were confident enough to go to the expense of taking a stand at the London Motor Show.

Three new Swallow models appeared in 1929 on Standard, Swift, and Fiat chassis. Also in 1929 John Black and William Lyons realised a long-standing dream and produced a one of a kind sports car, This "First" SS (Standard Swallow) was a sleek Boat Tail Roadster with a flowing, streamlined design and pointed to an obvious attempt at making a fast car, possibly with the intention of venturing into racing. This car is believed to have been shipped to Australia in the late 40s.

1931 Swallow 2-door 4-seater saloon on an Austin Seven chassis

Swallow Coachbuilding Company Limited

Swallow Coachbuilding Company Limited
Industry Motor vehicle bodies
PredecessorWalmsley & Lyons trading as Swallow Coachbuilding Company
FoundedCoventry, England (1 October 1930 (1930-10-01))
Founders William Walmsley and William Lyons
Defunct1 August 1934 (1934-08-01)
FateSold to S.S. Cars Limited in 1934
Successor S.S. Cars Limited
Headquarters
Coventry
,
England
Key people
William Walmsley and William Lyons
ProductsSidecars and car bodies
BrandsSwallow
OwnersWilliam Walmsley and William Lyons

Hornet

2-seater sports on a
1931 Wolseley Hornet chassis 1931 Wolseley Hornet Kop Hill Climb 2011 6186149640.jpg
2-seater sports on a
1931 Wolseley Hornet chassis

Bodies on the Wolseley Hornet chassis fitted in well with Swallow's planned new product range. They were the first 6-cylinder Swallows. Production began in January 1931 with an open 2-seater. A 4-seater car followed in that autumn. In April 1932 the new Special chassis arrived and these cars were quite popular. They were the last of the special-bodied Swallows, whose production was replaced in the summer of 1933 by their SS 1 tourer first announced in March 1933. [5]

Production: [5]
  • Special Hornets: 2-seaters — 21; 4-seaters — 185
  • standard Hornets: 2-seaters — 100+; 4-seaters — 224 (the quantity of 2-seaters made in the first part of 1931 is unknown)

Advertising slogan for the Wolseley Hornet-Swallow cars:
"The Swallow touch that means so much". [5]

S S One

SS 1 tourer on a
1933 Standard Motor Company chassis Saxony Classic Rallye 2010 - Jaguar SS 1 1933 (aka).jpg
SS 1 tourer on a
1933 Standard Motor Company chassis

Engines and chassis supplied by the Standard Motor Company were fitted with Swallow bodies styled under Lyons supervision. The first of the SS range of cars available to the public was the 1932 SS 1 with 2-litre or 2½-litre side-valve, six-cylinder engine and the SS 2 with a four-cylinder 1-litre side-valve engine. Initially available as coupé or tourer a saloon was added in 1934, when the chassis was modified to be 2 inches (50 mm) wider.

The success of the new range brought about a number of changes. William Walmsley wished to leave this business and it was decided to replace Walmsley's capital by bringing new outside shareholders into a brand-new incorporation, S. S. Cars Limited. [note 4] The new company technically commenced business on 1 February 1934 following its incorporation 26 October 1933. Subsequently, S. S. Cars Limited bought the shares of Swallow Coachbuilding Limited as of 31 July 1934 and Swallow was liquidated (wound up) before S. S. issued shares to the public in January 1935.

After Swallow

SS Cars Limited

The continued success and expansion of their SS Jaguar range, in particular the sports and saloon cars announced in late 1935 would lead to its new name:

Jaguar Cars Limited

Towards the end of the war on 23 March 1945 the SS Cars Limited shareholders in general meeting agreed to change the company's name to Jaguar Cars Limited. Said Chairman William Lyons "Unlike S.S. the name Jaguar is distinctive and cannot be connected or confused with any similar foreign name." [7]

Sidecar production was now by Swallow Coachbuilding Co. (1935) Ltd. of Albion Road, Birmingham, 11. [8]

Helliwell

1954 Swallow Doretti
by Swallow Coachbuilding (1935) Swallow 1954 Doretti Roadster on Pebble Beach Tour d'Elegance 2011 -Moto@Club4AG.jpg
1954 Swallow Doretti
by Swallow Coachbuilding (1935)

In January 1946 the Helliwell Group, an aircraft maintenance firm, bought Swallow Coachbuilding Company (1935) Limited from Jaguar Cars Limited. [9] Sidecars produced at Helliwells' Walsall Airport works were built in the same way as the originals and used the same patented trademark. [10] They closed shop in the late 1950s.

Notes

  1. The first of three trading names used by W. Walmsley and W. Lyons for their manufacturing business. They were in partnerships:
    • Swallow Sidecar Company, 1922–1926
    • Swallow Sidecar and Coachbuilding Company, 1926–1927
    • Swallow Coachbuilding Company, 1927–1930
    Then shareholders together in the limited liability company with the name:
    • Swallow Coachbuilding Company Limited operating with effect from October 1930, liquidated in 1934 after the purchase of its business by SS Cars Limited.
  2. At that time, as a minor until he was 21 (later 18), Lyons was unable to enter a proper binding business contract without specific court approval under a law for the protection of young people.
  3. Cyril Holland (1895–?) was their first fully trained professional coach maker. After his apprenticeship at Lanchester, he had moved around from Birmingham to Yorkshire then back to the Midlands and on to Blackpool joining Swallow in late 1926. Swallow's work appealed to him because as well as prototype and jig-maker he would have to be the draughtsman. He was given a sketch and no more. Known as the "wood butcher" Cyril was a popular man. He held the position of chief body engineer but left in 1945. In 1980 Sir William Lyons said "Without him, I know that we would have had tremendous problems getting our coachbuilding off the ground at all." [3]
  4. S. S. Cars Limited (Swallow Road, Holbrook Lane, Coventry) was formed to take over that part of the business of the Swallow Coachbuilding Company Limited concerned with the manufacture and sale of S.S. motor-cars. Nominal capital £10,000 in £1 shares. [6]

Related Research Articles

<span class="mw-page-title-main">Jaguar Cars</span> Car marque owned by Jaguar Land Rover and former British car company

Jaguar is the sports car and luxury vehicle brand of Jaguar Land Rover, a British multinational car manufacturer with its headquarters in Whitley, Coventry, England. Jaguar Cars was the company that was responsible for the production of Jaguar cars until its operations were fully merged with those of Land Rover to form Jaguar Land Rover on 1 January 2013.

<span class="mw-page-title-main">Vanden Plas</span> Coachbuilder

Vanden Plas is the name of coachbuilders who produced bodies for specialist and up-market automobile manufacturers. Latterly the name became a top-end luxury model designation for cars from subsidiaries of British Leyland and the Rover Group, being last used in 2009 to denote the top-luxury version of the Jaguar XJ (X350).

<span class="mw-page-title-main">Riley Motor</span> British motorcar and bicycle manufacturer

Riley was a British motorcar and bicycle manufacturer from 1890. Riley became part of the Nuffield Organization in 1938 and was merged into the British Leyland Motor Corporation in 1968. In July 1969 British Leyland announced the immediate end of Riley production, although 1969 was a difficult year for the UK automotive industry and many cars from Riley's inventory may have been first registered in 1970.

<span class="mw-page-title-main">Jensen Motors</span> British manufacturer of sports cars and commercial vehicles

Jensen Motors Limited was a British manufacturer of sports cars and commercial vehicles in West Bromwich, England. Brothers Alan and Richard Jensen gave the new name, Jensen Motors Limited, to the commercial- and sports car body-making business of W J Smith & Sons Limited in 1934. It ceased trading in 1976. Though trading would resume in 1998, Jensen Motors Limited was dissolved on 30 July 2011.

<span class="mw-page-title-main">SS 1</span> Motor vehicle

The SS 1 is a British two-door sports saloon and tourer built by Swallow Coachbuilding Company in Foleshill, Coventry, England. It was first presented to the public at the 1931 London Motor Show. In slightly modified form, it went on to be manufactured between 1932 and 1936, during which time 148 cars were built.

<span class="mw-page-title-main">SS Jaguar 100</span> Motor vehicle

The SS Jaguar 100 is a British 2-seat sports car built between 1936 and 1939 by SS Cars Ltd of Coventry, England. The manufacturer's name 'SS Cars' used from 1934 maintained a link to the previous owner, Swallow Sidecar, founded in 1922 by Walmsley and Lyons to build motorcycle sidecars. In March 1945 the S. S. Cars shareholders agreed to change the name to Jaguar Cars Limited.

<span class="mw-page-title-main">William Lyons</span> Co-founder of Jaguar Cars (1901–1985)

Sir William Lyons, known as "Mr. Jaguar", was with fellow motorcycle enthusiast William Walmsley, the co-founder in 1922 of the Swallow Sidecar Company, which became Jaguar Cars Limited after the Second World War.

<span class="mw-page-title-main">Austin 7</span> Motor vehicle

The Austin 7 is an economy car that was produced from 1922 until 1939 in the United Kingdom by Austin. It was nicknamed the "Baby Austin" and was at that time one of the most popular cars produced for the British market and sold well abroad. Its effect on the British market was similar to that of the Model T Ford in the US, replacing most other British economy cars and cyclecars of the early 1920s. It was also licensed and copied by companies all over the world. The first BMW car, the BMW Dixi, was a licensed Austin 7. In France they were made and sold as Rosengarts, and in the United States they were built by the American Austin Car Company. In Japan, Nissan also used the 7 design as the basis for their first cars, although not under licence. This eventually led to a 1952 agreement for Nissan to build and sell Austins in Japan under the Austin name.

<span class="mw-page-title-main">Swallow Doretti</span> British sports car produced from 1954 to 1955

The Swallow Doretti is a British sports car built on Swallow's own custom chassis using Triumph TR2 mechanicals, made between 1954 and 1955. It was intended for the US market, as a more refined two-seater than what was available there at that time.

William Walmsley was with William Lyons a co-founder of the Swallow Sidecar Company, which later became the Jaguar car company.

Carbodies was a taxi design and manufacturing company based in Coventry, England. In its latter years it also traded as London Taxis International and The London Taxi Company.

SS Cars was a British manufacturer of sports saloon cars from 1934 until wartime 1940, and from March 1935 of a limited number of open 2-seater sports cars. From September 1935, their new models displayed a new name: SS Jaguar. By then, its business, which was founded in 1922, was run by and largely owned by William Lyons. Lyons had been partner with 1922 co-founder William Walmsley until Walmsley sold his shareholding in January 1935.

<span class="mw-page-title-main">Jaguar Mark IV</span> Motor vehicle

The Jaguar Mark IV is a range of automobiles built by Jaguar Cars from 1945 to 1949. The cars were marketed as the Jaguar 1½ litre, Jaguar 2½ litre and Jaguar 3½ litre with the Mark IV name later applied in retrospect to separate this model from the succeeding Mark V range.

<span class="mw-page-title-main">Abbey (coachbuilder)</span>

Abbey Coachworks Limited was a British coachbuilding business based in Merton, South West London and later Acton, North West London. It was active between 1930 and 1938.

<span class="mw-page-title-main">Jaguar Mark V</span> Motor vehicle

The Jaguar Mark V is a luxury automobile built by Jaguar Cars Ltd of Coventry in England from 1948 to 1951. It was available as a four-door Saloon (sedan) and a two-door convertible known as the Drop Head Coupé, both versions seating five adults. It was the first Jaguar with independent front suspension, first with hydraulic brakes, first with spats, first specifically designed to be produced in both Right and Left Hand Drive configurations, first with disc centre wheels, first with smaller wider 16" balloon tyres, first to be offered with sealed headlamps and flashing turn signals for the important American market, and the last model to use the pushrod engines.

<span class="mw-page-title-main">Wolseley Hornet six</span> Motor vehicle

The Wolseley Hornet is a six-cylinder twelve fiscal horsepower lightweight automobile which was offered as a saloon car, coupé and open two-seater as well as the usual rolling chassis for bespoke coachwork. Produced by Wolseley Motors Limited from 1930 until 1936, the Hornet was unveiled to the public at the end of April 1930. Wolseley had been bought from the receivers by William Morris in 1927.

<span class="mw-page-title-main">William Heynes</span> English automotive engineer

William 'Bill' Munger Heynes CBE, born in Leamington Spa, was an English automotive engineer.

<span class="mw-page-title-main">New Avon (coachbuilder)</span> British coachbuilder

New Avon was a British vehicle coachbuilder. The company, based in Warwick, was started when a Ben Tilton and a Captain Philips trading as Avon Coachworks went into business in 1919 to make bodywork for cars. Following a change of ownership and financial reconstruction it became New Avon in 1922.

Jones Brothers was a British coachbuilding company that primarily manufactured taxi bodies, but also produced bodies for luxury vehicles.

<span class="mw-page-title-main">Helliwells Ltd</span> British engineering company (1889–2011)

Helliwells Ltd was a British engineering company. The company was founded in Dudley, Worcestershire, in 1889 as a manufacturer of fireplace accessories. It branched out into the automotive and aerospace sectors as these experienced growth in the early 20th century. In 1939 it established a factory at Walsall Aerodrome, which it used during the Second World War to adapt the American-made A-20 Havoc/Boston to British standards and to refurbish Spitfire, Seafire and Harvard aircraft.

References

  1. "History of Jaguar Cars, Ltd". FundingUniverse. 1996. Retrieved 15 February 2016.
  2. "Jaguar History". Jaguar Enthusiasts. Archived from the original on 30 June 2007. Retrieved 18 July 2007.
  3. 1 2 3 Whyte, Andrew (1980). "Sir William". Automobile Quarterly. 18 (4).
  4. "Standard Swallow Logo". CarType. Archived from the original on 27 September 2007. Retrieved 1 December 2006.
  5. 1 2 3 Whyte, Andrew (1985). Jaguar, the definitive history of a great British car. Wellingborough: Patrick Stevens. ISBN   0-85059-746-3.
  6. "New Companies Registered". The Times. No. 46587. London. 28 October 1933. p. 19.
  7. "S.S. Cars Limited". The Times. No. 50108. London. 4 April 1945. p. 10.
  8. "Swallow". Scooter-Sidecars. Retrieved 1 December 2006.
  9. "Jaguar Cars Limited. Preference share issue". The Times. No. 50399. London. 13 March 1946. p. 9.
  10. Cordon-Champ, Bob (2009). "Swallow Gadabout". Swallow Doretti Page. Archived from the original on 3 March 2016. Retrieved 15 February 2016.