History
In January 2015, Cineplex Entertainment announced the establishment of The Rec Room as a brand-new concept, with initial locations set for Calgary's Deerfoot City, South Edmonton Common, and Roundhouse Park in Toronto. [1] [2] [3] Cineplex CEO Ellis Jacob explained that the chain was meant to help the company diversify beyond its core cinema business in the wake of the growing streaming industry. [4]
The first location opened in South Edmonton Common in September 2016. [5] A second location at Roundhouse Park opened in June 2017, along with a second Edmonton location at West Edmonton Mall. [1] [2]
Cineplex aimed to open 10-15 locations of The Rec Room nationally, ranging in size from 30,000 to 50,000 square feet. The company subsequently announced and opened other locations, including Masonville Place in London, [3] [6] [7] [8] Square One Shopping Centre in Mississauga (replacing parts of the former Target Canada store), [9] Avalon Mall in St. Johns, Seasons of Tuxedo in Winnipeg, and Brentwood Town Centre in Burnaby. [10] [11] [12] In May 2019, Cineplex announced a second Vancouver-area location on Granville Street which would feature a rooftop patio. Originally slated to open in 2021, it was delayed to November 2024 due to the COVID-19 pandemic. [13] [14] In September 2019, Cineplex announced plans to open their first Quebec location at Royalmount in Mount Royal, [15] which is slated to open in fall 2024. [16]
The Toronto location features The Void virtual reality attraction. [2] In July 2018, Cineplex announced that it would become the exclusive Canadian franchisee of The Void and add additional locations (such as the Mississauga and West Edmonton Mall locations). [17]
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