The Revolution (radio station)

Last updated

Revolution 96.2
Revolution 962.png
  • Oldham
Broadcast area Oldham, Rochdale, Tameside
Frequency FM: 96.2MHz
DAB: 10B
RDS Rev_96.2
Programming
Language(s) English
Format Adult contemporary
History
First air date
30 August 1999 (1999-08-30)
Last air date
16 November 2020 (2020-11-16)
Technical information
Transmitter coordinates
 53°32′33″N2°07′00″W / 53.5425°N 2.1168°W / 53.5425; -2.1168

Revolution 96.2 was an Independent Local Radio station serving the Oldham, Rochdale and Tameside areas of Greater Manchester.

Contents

Following its sale to Bauer Media Audio UK, the station was closed and merged with the Greatest Hits Radio network in November 2020.

History

Oldham FM Limited was incorporated on 5 June 1997 - Bernard Stone, Philip Hirst and Christopher Hirst of Hirst Kidd and Rennie Ltd., owners of local newspaper Oldham Evening Chronicle, were appointed company directors. The following December, David Bruce and Stephen Kitney of UK Radio Developments LTD, as well as Nichola Atkinson, John Gracie and Liam Forristal were also added as company directors. [1] [2]

The new owners launched a bid for a full-time broadcasting licence, while using temporary RSL licences, broadcasting for one month per year. After two years, a licence was granted. On 30 August 1999, Oldham FM began broadcasting under the name 96.2 The Revolution. The name was chosen because of the Industrial Revolution, in which the region took a major role, and the initial letters of its three main target areas –Revolution. [ citation needed ]

The Revolution initially ran a mainstream pop and rock music format, but in 2005, the station's playlist changed to a specialist mix of new and classic alternative, soul & rock and roll music, spanning the last 40 years. Inspiral Carpets keyboard player Clint Boon briefly took over as its head of music, [3] before leaving to join rival station XFM Manchester.

Following a big fall in listening figures, The Revolution was put up for sale in 2008, and its music format reverted to heavily rotated mainstream pop and rock - a change reportedly imposed by the station's owner during an afternoon in late August 2008. Most of the station's presenters walked out, resulting in long periods of non-stop automated music. [4]

A fortnight after the walkout, it was announced that The Revolution had been purchased by former Key 103 and Capital FM presenter Steve Penk, who reverted the format change and took over the station's breakfast show. [5]

In January 2014, Penk sold the radio station to Credible Media, which sought to create stronger links with local businesses and institutions in the target service area. [6]

On 30 August 2015, Niocast Digital began a trial of broadcasting six radio stations on small-scale DAB multiplex 10B in Greater Manchester, including The Revolution. [7]

On 23 October 2020, it was announced Bauer had bought the station. [8] Revolution 96.2 ceased broadcasting on 16 November 2020 and was replaced by Greatest Hits Radio North West.

Audience

Audience figures
YearQuarterShare
2000Q1-2
  
4.6%
Q3-4
  
6.3%
2001Q1-2
  
5.2%
Q3-4
  
6.1%
2002Q1-2
  
7.9%
Q3-4
  
7.4%
2003Q1-2
  
6.9%
Q3-4
  
5.7%
2004Q1-2
  
6.1%
Q3-4
  
4.4%
2005Q1-2
  
4.1%
Q3-4
  
4.6%
2006Q1-2
  
5.2%
Q3-4
  
4.8%
2007Q1-2
  
1.5%
Q3-4
  
0.8%
2008Q1-2
  
1.4%
Q3-4
  
1.1%
2009Q1-2
  
2.8%
Q3-4
  
4.0%
2010Q1-2
  
3.5%
Q3-4
  
2.0%
2011Q1-2
  
5.4%
Q3-4
  
3.2%
2012Q1-2
  
2.6%
Q3-4
  
2.1%
2013Q1-2
  
4.1%
Q3-4
  
2.7%
2014Q1-2
  
2.3%
Q3-4
  
2.1%
2015Q1-2
  
2.8%
Q3-4
  
1.6%
[9]

Notable presenters

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References

  1. ↑ "OLDHAM F.M. LIMITED". Companies House. Retrieved 9 April 2016.
  2. 1 2 3 Plunkett, John (15 September 2008). "The Revolution's listeners wake up to Steve Penk". The Guardian. Retrieved 9 April 2016.
  3. 1 2 "Clint heading up a radio revolution". Manchester Evening News. 30 June 2005. Retrieved 9 April 2016.
  4. ↑ Smith, Paul (3 September 2008). "The Revolution: how not to relaunch a radio station?". The Guardian. Retrieved 9 April 2016.
  5. ↑ Hooton, Richard (8 September 2008). "Penk planning a radio revolution" . Retrieved 9 April 2016.
  6. ↑ MacDonald, Robbie (9 January 2014). "Penk bows out of Revolution radio". Oldham Evening Chronicle. Retrieved 9 April 2016.
  7. ↑ Martin, Roy (30 August 2015). "Manchester small-scale DAB service launched". Radio Today. Retrieved 9 April 2016.
  8. ↑ Martin, Roy (22 October 2020). "Revolution 96.2 sold to Bauer for Greatest Hits Radio". Radio Today. Retrieved 23 October 2020.
  9. ↑ "Quarterly listening figures". Rajar. Retrieved 10 April 2016.


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