The Rock Machine Turns You On

Last updated
The Rock Machine Turns You On
RockMachineTurnsYouOn.jpg
Compilation album by
Various artists
Released1968
Genre Rock
Label CBS SPR22
Various artists chronology
The Rock Machine Turns You On
(1968)
Rock Machine I Love You
(1968)

The Rock Machine Turns You On was the first bargain priced sampler album. It was released in the UK, Australia, New Zealand, Canada, South Africa, The Netherlands, Germany and a number of other European countries in 1968 as part of an international marketing campaign by CBS, the Columbia label then active in Europe, Australia, New Zealand and South Africa.

Contents

A 1969 edition (Number ASF 1356) bought in South Africa has a different sleeve (yellow with cut-outs in the Rock Machine boxes) and psychedelic multicoloured vinyl. It also has a completely different track list, significant tracks being Big Brother and the Holding Company's "Piece of my Heart" and Leonard Cohen's "Suzanne".

Marketing campaign

The Rock Machine marketing campaign was initiated in the US in January 1968, by CBS's American parent, Columbia Records, under its president Clive Davis. The campaign was intended as a promotion for its expanding roster of rock and folk rock acts, who included Bob Dylan, The Byrds, Simon and Garfunkel, Leonard Cohen, Moby Grape, Spirit, Taj Mahal, and Blood, Sweat and Tears. Early promotional material in Billboard magazine stated: [1]

"The Rock Machine...it's the happening sounds of today. Out of it comes the biggest, hottest rock list that ever started off any month. And with our Columbia Rock Machine, the most exciting and meaningful merchandising campaign we've ever devised..... It's all here - the talent, the product and the big concept to make it all happen. Now, doesn't that turn you on?"

The design of the "Rock Machine" logo, used in subsequent publicity material, including album covers, was by Milton Glaser. [2] [3]

Sampler album

As part of its highly successful campaign, [4] CBS Records released The Rock Machine Turns You On, the first budget sampler LP, [5] in the UK in 1968. The album was priced at 14 shillings and 11 pence (£0.75), less than half the cost of a full priced LP at the time. [6] It entered the UK Albums Chart in June 1969, several months after its first release, rising to no. 18, [7] and was estimated to have sold over 140,000 copies. [8]

The Rock Machine Turns You On influenced a generation of music fans. [9] [10] At the time, what was then called "underground music" was starting to achieve some commercial success in Europe, bolstered by new radio and TV programmes such as John Peel's Top Gear. CBS competed actively for this new market against other “progressive” labels such as Elektra, Island, Immediate, and the EMI subsidiary Harvest, who followed with similar samplers of their acts. Although some of the featured artists were already stars, others such as Leonard Cohen, Taj Mahal and Spirit were only starting to become known in Europe, and the album made a major contribution to their success.[ citation needed ]

Follow-ups

CBS released a second, similar, sampler album in the UK in 1968, Rock Machine I Love You . The company followed up these LPs in 1970 with three double sampler albums - Fill Your Head with Rock , [11] Rockbuster , [12] and Together!.

Some years later, the affiliated company, Epic Records, used a similar format for The Rock Machine Still Turns You On, Vols. 1 and 2, in 1983. [13]

A version of The Rock Machine Turns You On was issued on CD by Sony Records in 1996, but it lacked the Simon and Garfunkel track for licensing reasons. [9]

Track listing

Side 1

  1. "I'll Be Your Baby Tonight" - Bob Dylan - from the LP John Wesley Harding
  2. "Can't Be So Bad" - Moby Grape - from the LP Wow
  3. "Fresh Garbage" - Spirit - from the LP Spirit
  4. "I Won't Leave My Wooden Wife For You, Sugar" - The United States of America - from the LP The United States of America
  5. "Time of the Season" - The Zombies – from the LP Odessey and Oracle
  6. "Turn on a Friend" – The Peanut Butter Conspiracy – from the LP The Great Conspiracy
  7. "Sisters of Mercy" – Leonard Cohen – from the LP The Songs of Leonard Cohen

Side 2

  1. "My Days Are Numbered" – Blood, Sweat and Tears – from the LP Child Is Father to the Man
  2. "Dolphins Smile" – The Byrds – from the LP The Notorious Byrd Brothers
  3. "Scarborough Fair / Canticle" – Simon and Garfunkel – from the LP Parsley, Sage, Rosemary and Thyme
  4. "Statesboro Blues" – Taj Mahal – from the LP Taj Mahal
  5. "Killing Floor" – The Electric Flag – from the LP A Long Time Comin'
  6. "Nobody’s Got Any Money In The Summer" – Roy Harper – from the LP Come Out Fighting Ghengis Smith
  7. "Come Away Melinda" – Tim Rose – from the LP Tim Rose
  8. "Flames" – Elmer Gantry's Velvet Opera – from the LP Elmer Gantry's Velvet Opera

Related Research Articles

<span class="mw-page-title-main">Simon & Garfunkel</span> American folk music duo

Simon & Garfunkel were an American folk rock duo consisting of singer-songwriter Paul Simon and singer Art Garfunkel. They rank as one of the best-selling music acts of the 1960s. Their most famous recordings include the three US number ones: "The Sound of Silence" (1965) and the two Record of the Year Grammy winners "Mrs. Robinson" (1968) and "Bridge over Troubled Water" (1970). Other hits include "The Boxer" (1969), "Cecilia" (1970) and the four 1966 releases "Homeward Bound", "I Am a Rock", "Scarborough Fair/Canticle" and "A Hazy Shade of Winter", as well as the 1968 album track "America".

<i>Bookends</i> (album) 1968 studio album by Simon & Garfunkel

Bookends is the fourth studio album by American folk rock duo Simon & Garfunkel. Produced by Paul Simon, Art Garfunkel and Roy Halee, the album was released on April 3, 1968, in the United States by Columbia Records. The duo had risen to fame two years prior with the albums Sounds of Silence and Parsley, Sage, Rosemary and Thyme and the soundtrack album for the 1967 film The Graduate.

Jennifer Jean Warnes is an American singer and songwriter. She has performed as a vocalist on a number of film soundtracks. She has won two Grammy Awards, in 1983 for the Joe Cocker duet Up Where We Belong and in 1987 for the Bill Medley duet (I've Had) The Time of My Life. Warnes also collaborated closely with Leonard Cohen.

<span class="mw-page-title-main">Columbia Records</span> American record label

Columbia Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese conglomerate Sony. It was founded on January 15, 1889, evolving from the American Graphophone Company, the successor to the Volta Graphophone Company. Columbia is the oldest surviving brand name in the recorded sound business, and the second major company to produce records. From 1961 to 1991, its recordings were released outside North America under the name CBS Records to avoid confusion with EMI's Columbia Graphophone Company. Columbia is one of Sony Music's four flagship record labels: Epic Records, and former longtime rivals, RCA Records and Arista Records as the latter two were originally owned by BMG before its 2008 relaunch after Sony's acquisition alongside other BMG labels.

<span class="mw-page-title-main">Taj Mahal (musician)</span> American blues musician

Henry St. Claire Fredericks Jr., better known by his stage name Taj Mahal, is an American blues musician. He plays the guitar, piano, banjo, harmonica, and many other instruments, often incorporating elements of world music into his work. Mahal has done much to reshape the definition and scope of blues music over the course of his more than 50-year career by fusing it with nontraditional forms, including sounds from the Caribbean, Africa, India, Hawaii, and the South Pacific.

<span class="mw-page-title-main">The Sound of Silence</span> Song by Simon & Garfunkel

"The Sound of Silence" is a song by the American music-duo Simon & Garfunkel, written by Paul Simon. The duo's studio audition of the song led to a record deal with Columbia Records, and the original acoustic version was recorded in March 1964 at Columbia's 7th Avenue Recording Studios in New York City for their debut album, Wednesday Morning, 3 A.M., released that October to disappointing sales.

<span class="mw-page-title-main">Tom Wilson (record producer)</span> American record producer (1931–1978)

Thomas Blanchard Wilson Jr. was an American record producer best known for his work in the 1960s with Bob Dylan, the Mothers of Invention, Simon & Garfunkel, the Velvet Underground, Cecil Taylor, Sun Ra, Eddie Harris, Nico, Eric Burdon and the Animals, the Blues Project, the Clancy Brothers and Tommy Makem, and others.

Private Music was an American independent record label founded in 1984 by musician Peter Baumann as a "home for instrumental music". Baumann signed Ravi Shankar, Yanni, Suzanne Ciani, Andy Summers, Patrick O'Hearn, Leo Kottke, and his former bandmates, Tangerine Dream. The label specialized in New age music but made a sharp turn to the mainstream by signing Taj Mahal, Ringo Starr, Etta James, and A. J. Croce. Its albums were distributed by BMG, which bought Private Music in 1996.

<span class="mw-page-title-main">Statesboro Blues</span> Blues song written by Blind Willie McTell

"Statesboro Blues" is a Piedmont blues song written by Blind Willie McTell, who recorded it in 1928. The title refers to the town of Statesboro, Georgia. In 1968, Taj Mahal recorded a popular blues rock adaptation of the song with a prominent slide guitar part by Jesse Ed Davis. His rendition inspired a recording by the Allman Brothers Band, which is ranked number nine on Rolling Stone magazine's list of the "100 Greatest Guitar Songs of All Time". In 2005, the Atlanta Journal-Constitution ranked "Statesboro Blues" number 57 on its list of "100 Songs of the South".

<span class="mw-page-title-main">Rising Sons</span> American folk rock band (1965–1966)

Rising Sons was an American, Los Angeles, California-based blues rock and folk music band, which was founded in 1965. Their initial career was short-lived, but the group found retrospective fame for launching the careers of singer Taj Mahal and guitarist Ry Cooder.

<span class="mw-page-title-main">I Am a Rock</span> 1965 song written by Paul Simon

"I Am a Rock" is a song written by Paul Simon. It was first performed by Simon alone as the opening track on his album The Paul Simon Songbook which he originally recorded and released in August 1965, only in the United Kingdom. Paul Simon and Art Garfunkel, as the American folk rock duo Simon & Garfunkel, re-recorded it on December 14, 1965, and included as the final track on their album Sounds of Silence, which they released on January 17, 1966. It was released as a single in 1966, and subsequently included as the B-side of the 1971 A-side reissue of "The 59th Street Bridge Song ".

<span class="mw-page-title-main">Bob Johnston</span> American record producer and musician

Donald William "Bob" Johnston was an American record producer, best known for his work with Bob Dylan, Johnny Cash, Leonard Cohen, and Simon & Garfunkel.

<i>The United States of America</i> (album) 1968 studio album by The United States of America

The United States of America is the only studio album by American rock band the United States of America. Produced by David Rubinson, it was released in 1968 by Columbia Records. The album combined rock and electronic instrumentation, experimental composition, and an approach reflecting an anti-establishment, leftist political stance.

Elmer Gantry's Velvet Opera, at various times also known as "Velvet Opera", was a British rock band active in the late 1960s. Members of the band, Richard Hudson, John Ford and Paul Brett, would later become members of The Strawbs, Hudson Ford and Stretch.

John Simon is an American music producer, composer, writer and performer. Recognized as one of the top record producers in the United States during the late 1960s and the 1970s, Simon produced numerous classic albums that continue to sell more than 50 years later, including the Band’s Music from Big Pink, The Band, and The Last Waltz, Cheap Thrills by Big Brother & the Holding Company featuring Janis Joplin, Songs of Leonard Cohen by Leonard Cohen, and Child Is Father to the Man by Blood, Sweat & Tears.

<i>Fill Your Head with Rock</i> 1970 compilation album by Various Artists

Fill Your Head with Rock (1970) was the third release in the successful CBS Records Rock Machine UK budget sampler album series. It broke new ground, by extending the format to a double album, and also featured more UK artists than previous samplers.

<i>Rock Machine I Love You</i> 1968 compilation album by Various artists

Rock Machine - I Love You was a bargain priced sampler album, released by CBS Records in the UK in 1968.

Kevin Daniel Kelley was an American drummer, best known for his work with the rock bands the Byrds and the Rising Sons. Kelley also played drums for Fever Tree, although it is unknown whether he was an official member of the group or not. Kelley is the cousin of country rock pioneer and ex-member of the Byrds and the Flying Burrito Brothers, Chris Hillman.

A sampler or promotional compilation is a type of compilation album generally offered at a reduced price to showcase an artist or a selection of artists signed to a particular record label. The format became popular in the late 1960s as record labels sought to promote artists whose works were primarily available in album rather than single format, and therefore had little opportunity to gain exposure through singles-dominated radio airplay. Most samplers showcased already-released material, so that as they sampled artists they also sampled the albums from which their tracks were drawn. The term 'album sampler' is also used in cases where an album is distributed among multiple records in case of, for example, vinyl where the maximum play time is less than the length of the full album. In these cases, album sampler titles may be added to each vinyl.

The Direction record label was a subsidiary label established by CBS Records in the UK in spring 1967. It primarily released American soul and R&B recordings in the UK, but also issued records by British and Jamaican artists, the former including Elmer Gantry's Velvet Opera. Among its most successful releases were those by Sly & the Family Stone, The Bandwagon, who both scored Top 10 hits in summer and autumn 1968, Taj Mahal, and The Chambers Brothers. It was discontinued in 1970, though briefly revived in 1980 for three singles by The Step and a 4-track EP by Noel McCalla.

References

  1. "Billboard". Nielsen Business Media, Inc. January 13, 1968. p. 4 via Google Books.
  2. "Archived copy" (PDF). www.glaserarchives.org. Archived from the original (PDF) on 26 December 2010. Retrieved 14 January 2022.{{cite web}}: CS1 maint: archived copy as title (link)
  3. "International Albums - Various Artist Compilations 1962-69". Searchingforagem.com. Retrieved 13 August 2019.
  4. "Billboard". Nielsen Business Media, Inc. March 30, 1968. p. 15 via Google Books.
  5. Colin Larkin (August 13, 1997). The Virgin Encyclopedia of Sixties Music. Virgin in association with Muze Inc. ISBN   9780753501498 via Google Books.
  6. "VARIOUS ARTISTS (LABEL SAMPLERS) - The Rock Machine Turns You On (1968)". Progarchives.com.
  7. "CBS". Chartwatch.co.uk.
  8. "Billboard". Nielsen Business Media, Inc. February 28, 1970. p.  65 via Internet Archive. fill your head with rock.{{cite magazine}}: Cite magazine requires |magazine= (help)
  9. 1 2 "VA "The Rock Machine Turns You On"". Therisingstorm.net. January 25, 2010. Retrieved 13 August 2019.
  10. "Amazon.co.uk:Customer reviews: Rock Machine Turns You on". Amazon.co.uk.
  11. "VARIOUS ARTISTS (LABEL SAMPLERS) - Fill Your Head With Rock (1970)". Progarchives.com.
  12. "VARIOUS ARTISTS (LABEL SAMPLERS) - Rockbuster (1970)". Progarchives.com.
  13. "Various - The Rock Machine Still Turns You On Volume II". Discogs.com. 1983.