A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email. For a video to be shareable or spreadable, it must focus on the social logics and cultural practices that have enabled and popularized these new platforms.
Barbarian is an advertising agency specializing in digital and technology, headquartered in New York City. It was founded in 2001 in Boston. Past campaigns include the Subservient Chicken for Burger King, Crystal Pepsi Returns, GE Droneweek, and the Reimagine VR Experience for Etihad. In late 2009, the company sold a majority stake to Cheil Worldwide, a publicly traded South Korean holding company.
Will Packer is an American film producer who founded Will Packer Productions, and Will Packer Media. Packer has produced or executive produced a wide range of movies that have grossed more than $1 billion worldwide at the box office, including 10 films that have opened at number one. He has produced more than 30 features including big-screen hit comedies such as Think Like a Man (2012), Ride Along (2014), Think Like a Man Too (2014), The Wedding Ringer (2015), Girls Trip (2017), Night School (2018), What Men Want (2019) and Little (2019).
Rhett James McLaughlin and Charles Lincoln "Link" Neal III are an American comedy duo. Self-styled as "Internetainers", they are known for creating and hosting the YouTube series Good Mythical Morning. Their other notable projects include comedic songs and sketches, their IFC series Rhett & Link: Commercial Kings, their YouTube Premium series Rhett & Link's Buddy System, their podcast Ear Biscuits and their novel The Lost Causes of Bleak Creek.
Ryan Higa, also known as nigahiga, is an American internet personality. Best known for his comedy videos on YouTube, Higa began making YouTube videos in 2006 and was one of the most popular creators on the platform in its early years. His main YouTube channel, nigahiga, was the most subscribed channel on YouTube for 677 consecutive days from 2009 to 2011, an achievement that has only been surpassed by PewDiePie and T-Series. Higa was the first person to reach the milestones of 2 million and 3 million subscribers on YouTube. Higa launched a podcast in 2018 called Off the Pill, which has featured YouTubers and celebrities such as KevJumba, Andrew Yang, and Jeremy Lin. In 2020, Higa started streaming on Twitch, where he reacts to his past videos and broadcasts video game content, most notably in Valorant.
Dumb Ways to Die is an Australian public campaign made by Metro Trains in Melbourne, Victoria to promote railway safety. The campaign video went viral on social media after it was released in November 2012. The campaign's animation was developed into an app available to iOS and Android devices.
The Dodo is an American media brand and digital publisher focused on telling animals' stories. The Dodo is headquartered in New York City.
TubeMogul is an enterprise software company for brand advertising.
Rob Shepardson is a political consultant and marketing strategist, who in April 2014 was named by Barack Obama to the President's Council on Fitness, Sports and Nutrition (PCFSN). He had become known for his work on the Barack Obama presidential campaigns of 2008 and 2012, as a member of the paid media team. Shepardson's marketing communications firm, SS+K was tasked with registering and winning the support of millennials. In 2008, 66% of those under 30 voted for Barack Obama. In 2012, 1.25 million more millennials voted for Obama than in 2008, tipping swing states such as Florida, Virginia, Pennsylvania and Ohio in his favor.
Uproxx is an entertainment and popular culture news website. It was founded in 2008 by Jarret Myer and Brian Brater, and acquired by Woven Digital in 2014. The site's target audience is men aged 18–34. It was acquired by Warner Music Group in August 2018, with Myer and CEO Benjamin Blank remaining in control of the company's operations.
Elijah Daniel is an American comedian, rapper, record producer, songwriter, and author. He became popular online through his satirical social media posts. Daniel began rapping under the name Lil Phag in late 2017.
Narcity Media Inc. is a Canadian online media company that owns and operates Narcity and MTL Blog. The company was founded in Montreal, Quebec in 2013 as MTL Blog Inc., and converted into Narcity in 2016 when it expanded into the rest of Canada. Narcity Media is headquartered in Toronto, Ontario and maintains an office in Montreal. The company focuses on creating content for millennials and Gen Z’s in both Canada and the United States.
Veronica Jo Merrell-Burriss and Vanessa Jo Merrell-Vaughn, known as the Merrell Twins, are American identical twin YouTubers, actresses, musicians and singers.
Collins Key is an American YouTuber, entertainer, and magician. As of March 2024, his channel has amassed nearly 24 million subscribers, generating more than 75 million views per month with over 6.7 billion total lifetime views. As a magician, he was a finalist on the eighth season of America's Got Talent, and later toured as part of Demi Lovato's Neon Lights tour.
The 7th Annual Shorty Awards was hosted by comedian Rachel Dratch and took place on April 20, 2015 at The Times Center in NYC. The Real-Time Academy, the judging body of the Shortys, tripled in size for the 7th annual Awards and included Alton Brown, Mamrie Hart, Nikki Glaser, OK Go, The Fine Bros, Debbie Sterling, Dan Savage, Deena Varshavskaya and Palmer Luckey. Panic! at the Disco was the musical guest at the ceremony. On-stage presenters included Kevin Jonas, Bill Nye, Bella Thorne, Wyclef Jean, Emily Kinney and Tyler Oakley.
Trevor Michael Wallace is an American comedian, writer, and actor from Camarillo, California. Wallace is a regular on the YouTube channel All Def Digital and has been featured on BuzzFeed, UNILAD, Funny or Die, Super Deluxe, Fusion TV, WorldStarHipHop, and MTV2.
Charles Paul Trippy III is an American musician, vlogger and internet personality based in St. Petersburg, Florida. He is a member of Bradenton-based rock band We the Kings. Trippy recorded his first album with We the Kings, titled Somewhere Somehow in 2013. The album peaked at no. 44 on Billboard 200. He is also the creator of Internet Killed Television, a web series aired on YouTube. Trippy is the current holder of the Guinness world record for the Longest running video blog series with 3,653 videos, and for this reason was featured on Ripley's Believe It Or Not!.
Brandon George Rogers is an American YouTuber, actor, and comedian. He plays many characters in his eponymous YouTube channel and co-wrote the adult animated web series Helluva Boss, in which he primarily voices the main character Blitzo, as well as voicing reporter Katie Killjoy in Hazbin Hotel.
Eileen Kelly is an American sex educator, writer, producer, and host of the podcast Going Mental. She has been called the Dr. Ruth of the 21st century and is the founder of the millennial SexEd and relationship blog Killer and a Sweet Thang. Kelly was nominated for a 2018 Shorty Award at the 10th Shorty Awards.
The Global Oreo Vault was a 2020 publicity stunt by Nabisco in which the Oreo cookie recipe was stored in a concrete bunker nearby to the Svalbard Global Seed Vault.
