Thunder Clatter

Last updated
"Thunder Clatter"
Wild Cub Thunder Clatter.png
Single by Wild Cub
from the album Youth
ReleasedJanuary 14, 2013
Recorded2012
Genre Indie rock, indie pop, tropical pop [1]
Length4:31
Label Big Light, Mom + Pop
Songwriter(s) Keegan DeWitt, Jeremy Bullock
Producer(s) Dabney Morris, Wild Cub
Wild Cub singles chronology
"Running"
(2012)
"Thunder Clatter"
(2013)

"Thunder Clatter" is a song by Nashville-based indie rock quintet Wild Cub. The song was released as the lead single from the band's debut album Youth on January 14, 2013, but did not chart until it featured in a Bose advertising campaign later that year.

Indie rock is a genre of rock music that originated in the United Kingdom in the 1970s. Originally used to describe independent record labels, the term became associated with the music they produced and was initially used interchangeably with alternative rock. As grunge and punk revival bands in the US and Britpop bands in the UK broke into the mainstream in the 1990s, it came to be used to identify those acts that retained an outsider and underground perspective. In the 2000s, as a result of changes in the music industry and the growing importance of the Internet, some indie rock acts began to enjoy commercial success, leading to questions about its meaningfulness as a term.

Wild Cub

Wild Cub is a Nashville-based indie rock band led by songwriter-composer Keegan DeWitt and multi-instrumentalist Jeremy Bullock. Its supporting members are drummer Dabney Morris, bassist Harry West, and keyboardist and synthesist Eric Wilson. Their song "Thunder Clatter" charted at #59 in the UK in August 2013.

Bose Corporation is a privately held American corporation, based in Framingham, Massachusetts, that designs, develops and sells audio equipment. Founded in 1964 by Amar Bose, the company sells its products throughout the world. According to the company annual report in the 2017 financial year, Bose received revenue of US$3.8 billion and employed more than 8,000 people. Bose is best known for its home audio systems and speakers, noise cancelling headphones, professional audio systems and automobile sound systems. The company has also conducted research into suspension technologies for cars and heavy-duty trucks and into the subject of cold fusion. Bose has a reputation for being particularly protective of its patents, trademarks, and brands.

Contents

Critical reception

"Thunder Clatter" received generally positive reviews from music critics. [2] Paul Brown, founder and managing editor of TV Ad Music, described "Thunder Clatter" as "a catchy piece of tropical indiepop". [3] The Guardian 's Michael Cragg called it "disarmingly sweet tropical pop" having "something undeniably captivating about it, especially once they start chanting: 'I hear it call in the centre of it all, you're the love of my life'". [1] Consequence of Sound 's Alex Young called it a "frenzied composition" with "the right ingredients for dancing" and listed it as one of two essential tracks on the album Youth. [4] Young noted that the song's "prevailing lyrical themes, which surface through the guitar, the bass, and the claps, are loud and clear: 'I hear it all in the center of my heart / You're the love of my life. [4] In an edition of their "Singles Swap" column, Entertainment Weekly recommended "Thunder Clatter" to people who enjoyed "Little Talks" by Of Monsters and Men. [5]

<i>The Guardian</i> British national daily newspaper

The Guardian is a British daily newspaper. It was founded in 1821 as The Manchester Guardian, and took its current name in 1959. Along with its sister papers The Observer and The Guardian Weekly, the Guardian is part of the Guardian Media Group, owned by the Scott Trust. The Scott Trust was created in 1936 "to secure the financial and editorial independence of the Guardian in perpetuity and to safeguard the journalistic freedom and liberal values of the Guardian free from commercial or political interference". The Scott Trust was converted into a limited company in 2008, with a constitution written so as to project the same protections for The Guardian as were originally built into the very structure of the Scott Trust by its creators. Profits are reinvested in journalism rather than to benefit an owner or shareholders.

<i>Consequence of Sound</i> American music website

Consequence of Sound (CoS) is a Chicago-based online magazine featuring news, editorials, and reviews of music and movies. In addition, the website also features the Festival Outlook micro-site, which serves as an online database for music festival news and rumors.

<i>Entertainment Weekly</i> American entertainment magazine published by Meredith Corporation

Entertainment Weekly is an American magazine, published by Meredith Corporation, that covers film, television, music, Broadway theatre, books and popular culture.

Music video

A live in-studio video of "Thunder Clatter", which runs four minutes and fifty seconds, [6] features band members Keegan DeWitt, Jeremy Bullock, Dabney Morris, Harry West and Eric Wilson at a raucous get-together: they "just invite some friends over to theirs, drink lots of wine and then film it." [1] In December 2013, the band released an official lyric video for the track, featuring photography by Margaret Durow. [7]

Keegan DeWitt American musician

Keegan DeWitt is an American film composer, singer-songwriter, and actor. He was raised in Oregon and now resides in Los Angeles.

Harry West British politician

Henry William West was a politician in Northern Ireland who served as leader of the Ulster Unionist Party from 1974 until 1979.

Commercial performance

"Thunder Clatter" failed to chart upon its initial single release in January 2013; it was featured in the Bose Corporation's "Better Sound Makes Everything Better" television advertisement campaign in July [3] and subsequently peaked at number 59 on the UK Singles Chart. [8]

UK Singles Chart British singles sales chart

The UK Singles Chart is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-selling singles in the United Kingdom, based upon physical sales, paid-for downloads and streaming. The Official Chart, broadcast on BBC Radio 1 and MTV, is the UK music industry's recognised official measure of singles and albums popularity because it is the most comprehensive research panel of its kind, today surveying over 15,000 retailers and digital services daily, capturing 99.9% of all singles consumed in Britain across the week, and over 98% of albums. To be eligible for the chart, a single is currently defined by the Official Charts Company (OCC) as either a 'single bundle' having no more than four tracks and not lasting longer than 25 minutes or one digital audio track not longer than 15 minutes with a minimum sale price of 40 pence. The rules have changed many times as technology has developed, the most notable being the inclusion of digital downloads in 2005 and streaming in July 2014.

Charts

Release history

RegionDateFormatLabel
United States [16] [17] November 11, 2013 Digital download Mom + Pop Music
January 13, 2014 Adult album alternative radio

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References

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  2. Kerr, Scott. "Wild Cub – Biography". AllMusic. Rovi Corporation . Retrieved August 30, 2013.
  3. 1 2 Brown, Paul (July 8, 2013). "Bose – Better Sound Makes Better". TV Ad Music. Retrieved October 7, 2013.
  4. 1 2 Young, Alex (August 14, 2012). "Album Review: Wild Cub – Youth". Consequence of Sound . Retrieved September 3, 2013.
  5. "Singles Swap". Entertainment Weekly . New York. February 8, 2013. Retrieved October 16, 2013.
  6. Wild Cub. "'Thunder Clatter (Live in-studio)' – Wild Cub". YouTube . Retrieved 30 August 2013.
  7. "Wild Cub release 'Thunder Clatter' lyric video, photos by Margaret Durow". Mom + Pop Music. December 3, 2013. Retrieved January 31, 2014.
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  13. "Wild Cub Chart History (Alternative Songs)". Billboard. Retrieved March 22, 2014.
  14. "Hot Rock Songs: Year End 2014". Billboard . Retrieved December 21, 2014.
  15. "Alternative Songs: Year End 2014". Billboard . Retrieved December 21, 2014.
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