Type of site | |
---|---|
Headquarters | |
Owner | TikTok |
Industry | E-commerce |
Parent | ByteDance |
URL | www |
Launched | September 2023 |
TikTok Shop is an e-commerce feature of the video hosting service TikTok. Officially launched in September 2023, [1] the feature enables users interested in starting a business and generating income to upload their curated products on TikTok for others to discover and purchase. [2] Daily sales averaged approximately US$7 million in October 2023. [2]
In October 2020, TikTok announced its partnership with Shopify for a feature called TikTok: For Business. This collaboration laid the groundwork for the eventual launch of TikTok Shop. [3]
In November 2022, ByteDance commenced beta testing of the platform in the United Kingdom and several Southeast Asian countries. In December 2022, Amazon announced the release of Amazon Inspire , a platform resembling TikTok Shop, in a bid to compete with TikTok itself. [4]
In September 2023, [1] ByteDance announced the launch of TikTok Shop globally, which was notably influenced by Amazon Inspire. [5] [6]
Since its launch, TikTok Shop has encountered issues related to misinformation about products, reviews made by generative artificial intelligence to promote certain products, review bombs, and instances of scamming. [7]
Shopify Inc., stylized as shopify, is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. Shopify is the name of its proprietary e-commerce platform for online stores and retail POS (point-of-sale) systems. The platform offers retailers a suite of services, including payments, marketing, shipping and customer engagement tools.
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