Tilting Point

Last updated
Tilting Point Media LLC
Company type Private [ citation needed ]
Industry Video games
FoundedMay 1, 2012;11 years ago (May 1, 2012)
Founders
  • Kevin Segalla
  • Dan Sherman
Headquarters
New York
,
US
Area served
Worldwide
Key people
Kevin Segalla (CEO, Founder, Chairman)

Samir El Agili (COO, President) [1]

Derek Apfel (CFO)
ProductsFull List: § Games
Number of employees
460 (2022)
Website tiltingpoint.com

Tilting Point is a free-to-play (F2P) games publisher founded in 2012. In the years since, Tilting Point has grown to include over 200 staff members and office locations in New York, Boston, Barcelona, [2] Kyiv, Seoul, and San Diego. Further partnerships with development studios and publishers exist in over a dozen countries.

Contents

The company publishes and manages live F2P games, and in some cases co-develops games with partner studios as well as runs live services for owned games through internal studios. Examples of such titles are: SpongeBob: Krusty Cook-Off, Star Trek Timelines , Warhammer: Chaos & Conquest, Languinis, Narcos: Cartel Wars, TerraGenesis , and Zombieland: AFK Survival.

Company

Business Model

Tilting Point created a new form of publishing called "Progressive Publishing", which has two main parts. [3] The first is live publishing (which they call "Power Up"), which is a focus on publishing games that are already active. This includes user acquisition funding/management and other publishing services (asset creation, ASO [app store optimization], ad monetization, production management, and live operations). Secondarily is development (or "Team Up"). This includes funding the production of a game and other related services (game design, marketing/PR, IP licensing, and community management). Tilting Point has also been known to acquire independent developers or games.

History

Tilting Point was founded in 2012 by Dan Sherman and Kevin Segalla as Tilting Point Media. [4]

From 2012 to 2015, Tilting Point focused on pay-to-play games.

In 2015 the company hired Samir Agili as Chief Product Officer and Jean-Sebastien Laverge as VP of Growth to transition the company from a pay-to-play games publisher to a free-to-play game publisher.

Following Samir Agili's arrival, the company accelerated its user acquisition expertise and launched its first ever user acquisition fund in November 2016. The fund (initially $12 million), called Game Alliance, was intended for use by independent game developers to scale user acquisition campaigns. [5] This launched a continued effort by the company to assist developers with user acquisition costs. [6] In 2018, Tilting Point expanded its user acquisition fund to $132 million. [7]

2016 also marked the launch of "D.O.R.A." or "Dynamically Optimized Revenue Optimization". [8] DORA is an in-house developed artificial intelligence (AI) that makes predictions about customer lifetime value (LTV). The system uses key performance indicators (KPIs) data to make user acquisition campaign spend amount recommendations.

One of the two original founders, Dan Sherman, left the company in January 2018 [9] and Samir Agili replaced him as president, Chief Operating Officer, and board member.

Tilting Point also developed "C.A.T." or "Creative Automation Technology" 100% in-house in 2018. This system automatically generates static and video advertisements using content supplied to it. This allows user acquisition and marketing managers to run more campaigns across a variety of platforms.

In September 2019, Tilting Point acquired Gondola, a service that leverages machine learning to assist mobile game developers with optimizing in-game economies and rewarded video ads. [10] The company has since been folded into Tilting Point as a whole.

In March 2020, Tilting Point acquired Star Trek Timelines from Disruptor Beam. [11] At the same time, they created Wicked Realm Games with 19 former Disruptor Beam staff members (including former CTO David Cham as the new studio head [12] ).

July 2020 marked the purchase of FTX Games and Plamee, including three of their games: Narcos: Cartel Wars, The Walking Dead: Casino Slots, and Criminal Minds: The Mobile Game. [13]

In February 2022, Tilting Point announced it had acquired Korean game developer, AN Games. [14]

Funding

In 2018, Tilting Point made a deal with direct-lending firm Metropolitan Partners Group for a $132 million annual investment. [15] This was used to expand Tilting Point's user acquisition fund.

Acquisitions

DateGamesCompanyNew nameCountryFootnotes
Oct 2019GondolaUSA[_] [16]
Mar 2020Star Trek TimelinesWicked Realm Games (development team)USA[_] [17]
Jul 2020Narcos: Cartel Wars, The Walking Dead: Casino Slots, Criminal Minds: The Mobile GameFTX GamesUSA[_] [18]
Jul 2020Narcos: Cartel WarsPlameeRU[_] [19]

Owned Studios & Offices

Active studios

NameDescriptionDate Acquired/

Established

Footnotes
Tilting Point New York2012
Tilting Point Barcelona2018[_] [20]
Tilting Point Seoul2019
Wicked Realm Games (Boston)Tilting Point acquired Star Trek Timelines from Disruptor Beam and created a new studio to support it.2020[_] [21]
FTX Games (San Diego)Tilting Point acquired FTX Games from Playtech.2020[_] [22]
Plamee Studios (Saint Petersburg)Tilting Point acquired Plamee Studios from Playtech.2020[_] [23]
AN Games (Seongnam, KR)Tilting Point acquired AN Games.2022[_] [24]
Budge Studios (Montreal, CA)Tilting Point acquired Budge Studios.2022[_] [25]

Games

TitleYearPlatformsDeveloperDescription
Leo's Fortune 2014 (Mobile)

2015 (PC, PS4,

Xbox One)

 Google Play, App Store, Amazon Appstore, Microsoft Store, Steam, PlayStation 4, Xbox One, Hatch1337 Game Design, SenriAward-winning side-scrolling platform available on all mobile devices, PC, PlayStation 4, and Xbox One. [26]
WinFun - New Free Slots Casino2014Google Play, App StoreWizitsFree-to-play casino game featuring slot machines, roulette, blackjack, and poker.
Beat Sports2015 Apple TV Harmonix GamesSports rhythm game from Rock Band creators Harmonix. Features music by Masaya Matsuura, PaRappa the Rapper creator.
Dino Bash2015Google Play, App Storepokoko StudioDinosaur-themed tower defense game. [27]
Languinis2015Google Play, App Store, Amazon Appstore, Microsoft StoreTilting Point, VRTRONThe first title to combine spelling and match-three games. [28]
Photo Finish Horse Racing (previously Derby King)2015Google Play, App StoreThird Time GamesInitially created by Ian Cummings, who was previously the creative director for the Madden NFL franchise. [29]
Win Vegas: 777 Classic Slots2015Google Play, App Store, Microsoft StoreWizitsFree-to-play casino game featuring slot machines, baccarat, roulette, and blackjack.
Bold Moves2016Google Play, App StoreRed GamesMatch-three/word solve game launched by OWN Digital (a subsidiary of OWN: Oprah Winfrey Network) that rewards players with quotes from pop-culture icons. [30]
Narcos: Cartel Wars2016Google Play, App StorePlameePublished by FTX Games and acquired from previous parent company Playtech. [31]
Operation: New Earth2016Google Play, App Store, Amazon Appstore, Microsoft Store, Steam, Mac App Store, Samsung Galaxy Store Hunted Cow Studios Sci-fi multiplayer strategy game that puts players in command of a military facility in order to defend Earth from alien invaders.
Star Trek Timelines2016Google Play, App Store, Amazon Appstore, Microsoft Store, Steam, Samsung Galaxy Store, Huawei AppGallery Wicked Realm Games, Disruptor Beam (prior to acquisition)A character-collection role-playing game (CCRPG) based on the Star Trek franchise. [32]
Tap Busters: Bounty Hunters2016Google Play, App StoreMetagame StudiosTapper game with RPG elements featuring artwork by the internationally acclaimed artist Noper. [33]
TerraGenesis 2016Google Play, App Store, Microsoft Store, Samsung Galaxy Store Edgeworks Entertainment An idle planet-building simulator that is based on real data from NASA. [33]
The Arcana2016Google Play, App StoreNix Hydra GamesVisual novel game from the female-founded team at Nix Hydra. [34]
Food Truck Chef2017Google Play, App Store, Microsoft StoreNukebox StudiosCooking simulator game that was listed in the Top 100 Grossing Charts in more than 100 countries on the App Store and Google Play. It also was the number one Android casual game in 40 countries (including the US [35] ).
Adventure Escape Mysteries2018Google Play, App StoreHaiku Games Escape room experiences in mobile game form.
Astrokings2018Google Play, App StoreANGamesSci-fi MMO strategy game based on the Astronest universe. It was written by Amie Kaufman and Jay Kristoff of The Illuminae Files series. [36]
Reign of Empires (previously Civilization War)2018Google Play, App StoreClegames Inc.Epic battle tactics RTS game.
Criminal Minds: The Mobile Game2018Google Play, App StoreBlue Giraffe GamesPublished by FTX Games and acquired from previous parent company Playtech. [19]
Horse Racing Manager2018Google Play, App Store, Microsoft StoreThird Time GamesSuccessor to Photo Finish Racing. Created by Ian Cummings, the previous creative director for the Madden NFL franchise. [37]
Nova Empire: Space Commander2018Google Play, App StoreGame Bear TechSpace strategy game created by Game Bear Tech and published/supported by Tilting Point. [38]
The Walking Dead: Casino Slots2018Google Play, App StoreFox Cub GamesPublished by FTX Games and acquired from previous parent company Playtech. [18]
Cat Game2019Google Play, App StoreMino GamesA casual cat collection game
Drone: Shadow Strike 32019Google Play, App Store Reliance Games Free-to-play drone reconnaissance simulator.
Warhammer: Chaos & Conquest2019Google Play, App Store, Microsoft Store, Steam, Mac App StoreHunted Cow StudiosA real-time massively multiplayer strategy game set in the Warhammer Fantasy universe.
Zombieland: AFK Survival (previously: Zombieland Double Tapper)2019Google Play, App StoreMetagame StudioAn idle role-playing game (RPG) set in the post-apocalyptic world from the Zombieland film franchise. [39]
Match 3D2020Google Play, App StoreLoop Games A.S.3D pair matching game.
Narcos: Idle Cartel2020Google Play, App StoreBig Wolf GamesAn idle clicker game based on the Netflix show Narcos. [40]
SpongeBob: Krusty Cook-Off2020Google Play, App Store, Microsoft Store, Nintendo Switch Nukebox StudiosFast-paced cooking game set in the animated world of Nickelodeon's SpongeBob SquarePants [41]
TerraGenesis: Landfall2022Google Play, App StoreEdgeworks EntertainmentA city-builder installment of the TerraGenesis series.
SpongeBob Adventures: In a Jam2023GooglePlay, App StoreWhaleAppCity-builder styled game set in the animated world of Nickelodeon's SpongeBob SquarePants [42]

Awards

Nominations

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