Trust and safety

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Trust and Safety (T&S) is a term commonly used in the context of online platforms, communities, and services. It refers to the policies, practices, products and teams dedicated to ensuring that users can trust and feel safe while using a service or participating in an online community.

Trust plays a key role in the daily encounters with the internet, primarily because individuals and customers heavily depend on online technologies for their communicative and commercial engagements. [1]

One of the core objectives of trust and safety [2] is to ensure that a web portal or digital platform is a trusted, safe environment, where personal identity, data and virtual assets are protected.  

T&S helps achieve this by enforcing various measures and tools, such as policies and guidelines for what is an acceptable code of conduct/behaviour, monitoring data breaches and malicious or harmful activities, and by addressing incidents and cybercrimes quickly.

By investing in the trust and safety [3] of digital platforms, brands establish themselves, as safe and reliable online destinations, building strong relationships with their users, [4] thus, protecting their reputation.

Key services

Trust and safety encompasses a range of services, including:

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References

  1. O’Neill, Brian (2012-10-01). "Trust in the information society". Computer Law & Security Review. 28 (5): 551–559. doi:10.1016/j.clsr.2012.07.005. ISSN   0267-3649.
  2. "Digital trust: Why it matters for businesses | McKinsey". www.mckinsey.com. Retrieved 2023-03-08.
  3. PricewaterhouseCoopers. "Trust and risks in the metaverse: 6 key considerations". PwC. Retrieved 2023-03-08.
  4. "Safeguarding Social Media: How Effective Content Moderation Can Help Clean Up The Internet | Blog - Everest Group" . Retrieved 2023-03-08.
  5. PricewaterhouseCoopers. "The quest for truth: Content moderation". PwC. Retrieved 2023-03-08.
  6. Cinelli, Matteo; Pelicon, Andraž; Mozetič, Igor; Quattrociocchi, Walter; Novak, Petra Kralj; Zollo, Fabiana (2021-11-11). "Dynamics of online hate and misinformation". Scientific Reports. 11 (1): 22083. Bibcode:2021NatSR..1122083C. doi:10.1038/s41598-021-01487-w. ISSN   2045-2322. PMC   8585974 . PMID   34764344.
  7. "Cybersecurity: how the EU tackles cyber threats". www.consilium.europa.eu. Retrieved 2023-03-08.
  8. Khan, Waseem Ahmad; Abideen, Zain Ul (2023-09-04). "Effects of behavioural intention on usage behaviour of digital wallet: the mediating role of perceived risk and moderating role of perceived service quality and perceived trust". Future Business Journal. 9 (1): 73. doi: 10.1186/s43093-023-00242-z . ISSN   2314-7210.