Trust and safety

Last updated

Trust and Safety (T&S) is a term commonly used in the context of online platforms, communities, and services. It refers to the policies, practices, products and teams dedicated to ensuring that users can trust and feel safe while using a service or participating in an online community.

Contents

Trust plays a key role in the daily encounters with the internet, primarily because individuals and customers heavily depend on online technologies for their communicative and commercial engagements. [1]

One of the core objectives of trust and safety [2] is to ensure that a web portal or digital platform is a trusted, safe environment, where personal identity, data and virtual assets are protected.  

T&S helps achieve this by enforcing various measures and tools, such as policies and guidelines for what is an acceptable code of conduct/behaviour, monitoring data breaches and malicious or harmful activities, and by addressing incidents and cybercrimes quickly.

By investing in the trust and safety [3] of digital platforms, brands establish themselves, as safe and reliable online destinations, building strong relationships with their users, [4] thus, protecting their reputation.

Key services

Trust and safety encompasses a range of services, including:

Companies

Some companies in the Trust and Safety space include:

Related Research Articles

<span class="mw-page-title-main">Content moderation</span> System to sort undesirable contributions

On websites that allow users to create content, content moderation is the process of detecting contributions that are irrelevant, obscene, illegal, harmful, or insulting, in contrast to useful or informative contributions, frequently for censorship or suppression of opposing viewpoints. The purpose of content moderation is to remove or apply a warning label to problematic content or allow users to block and filter content themselves.

Web scraping, web harvesting, or web data extraction is data scraping used for extracting data from websites. Web scraping software may directly access the World Wide Web using the Hypertext Transfer Protocol or a web browser. While web scraping can be done manually by a software user, the term typically refers to automated processes implemented using a bot or web crawler. It is a form of copying in which specific data is gathered and copied from the web, typically into a central local database or spreadsheet, for later retrieval or analysis.

Product information management (PIM) is the process of managing all the information required to market and sell products through distribution channels. This product data is created by an internal organization to support a multichannel marketing strategy. A central hub of product data can be used to distribute information to sales channels such as e-commerce websites, print catalogues, marketplaces such as Amazon and Google Shopping, social media platforms like Instagram and electronic data feeds to trading partners. Moreover, the significant role that PIM plays is reducing the abandonment rate by giving better product information.

<span class="mw-page-title-main">Entrust</span> American digital security company

Entrust Corp., formerly Entrust Datacard, provides software and hardware used to issue financial cards, e-passport production, user authentication for those looking to access secure networks or conduct financial transactions, trust certificated for websites, mobile credentials, and connected devices. The privately-held company is based in Shakopee, Minnesota and employs more than 2,500 people globally.

<span class="mw-page-title-main">Proofpoint, Inc.</span> American cybersecurity company

Proofpoint, Inc. is an American enterprise cybersecurity company based in Sunnyvale, California that provides software as a service and products for email security, identity threat defense, data loss prevention, electronic discovery, and email archiving.

<span class="mw-page-title-main">Virtual assistant</span> Software agent

A virtual assistant (VA) is a software agent that can perform a range of tasks or services for a user based on user input such as commands or questions, including verbal ones. Such technologies often incorporate chatbot capabilities to simulate human conversation, such as via online chat, to facilitate interaction with their users. The interaction may be via text, graphical interface, or voice - as some virtual assistants are able to interpret human speech and respond via synthesized voices.

An identity verification service is used by businesses to ensure that users or customers provide information that is associated with the identity of a real person. The service may verify the authenticity of physical identity documents such as a driver's license, passport, or a nationally issued identity document through documentary verification. Additionally, also involve the verification of identity information (fields) against independent and authoritative sources, such as a credit bureau or proprietary government data.

Trusteer is a Boston-based computer security division of IBM, responsible for a suite of security software. Founded by Mickey Boodaei and Rakesh K. Loonkar, in Israel in 2006, Trusteer was acquired in September 2013 by IBM for $1 billion.

<span class="mw-page-title-main">Infibeam</span> Indian financial technology company

Infibeam Avenues Limited is an Indian payment infrastructure and software as a service (SaaS) fintech company that provides digital payment services, eCommerce platforms, digital lending, data cloud storage and omnichannel enterprise software to businesses across industries in India and globally.

<span class="mw-page-title-main">Xsolla</span> Payment service provider

Xsolla is a global video game commerce company headquartered in Sherman Oaks, Los Angeles, California. It was founded in 2005 by Aleksandr Agapitov in Perm (Russia), and is incorporated with subsidiaries globally.

Endpoint security or endpoint protection is an approach to the protection of computer networks that are remotely bridged to client devices. The connection of endpoint devices such as laptops, tablets, mobile phones, and other wireless devices to corporate networks creates attack paths for security threats. Endpoint security attempts to ensure that such devices follow compliance to standards.

Silverpush is a Singapore based marketing technology provider.

A social bot, also described as a social AI or social algorithm, is a software agent that communicates autonomously on social media. The messages it distributes can be simple and operate in groups and various configurations with partial human control (hybrid) via algorithm. Social bots can also use artificial intelligence and machine learning to express messages in more natural human dialogue.

<span class="mw-page-title-main">Haptik</span> Indian enterprise conversational AI platform

Haptik is an Indian enterprise conversational AI platform founded in August 2013, and acquired by Reliance Industries Limited in 2019. The company develops technology to enable enterprises to build conversational AI systems that allow users to converse with applications and electronic devices in free-format, natural language, using speech or text. The company has been accorded numerous accolades including the Frost & Sullivan Award, NASSCOM's Al Game Changer Award, and serves Fortune 500 brands globally in industries such as financial, insurance, healthcare, technology and communications.

<span class="mw-page-title-main">Deepfake</span> Realistic artificially generated media

Deepfakes were originally synthetic media productions which have been digitally manipulated to deceptively and convincingly replace one person's likeness with that of another. The term, coined in 2017 by an anonymous Reddit user, has been expanded to cover any videos, pictures, or audio made with artificial intelligence to appear real.

Customeridentity and access management (CIAM) is a subset of the larger concept of identity access management (IAM) that focuses on managing and controlling external parties' access to a business' applications, web portals and digital services.

<span class="mw-page-title-main">Online Safety Act 2023</span> United Kingdom legislation

The Online Safety Act 2023 is an act of the Parliament of the United Kingdom to regulate online speech and media. It passed on 26 October 2023 and gives the relevant Secretary of State the power, subject to parliamentary approval, to designate and suppress or record a wide range of speech and media deemed "harmful".

Viverse is an open platform for virtual worlds and environments developed by HTC and encompassing multiple devices and applications. Conceived as a metaverse, the platform is intended to create an interconnected series of virtual worlds, and includes elements of augmented reality. The Viverse platform consists of various components, including virtual reality headsets, social applications, and content creation tools.

Artificial intelligence is used by many different businesses and organizations. It is widely used in the financial sector, especially by accounting firms, to help detect fraud.

Kai Shu is a computer scientist, academic, and author. He is a Gladwin Development Chair Assistant Professor at the Illinois Institute of Technology.

References

  1. O’Neill, Brian (2012-10-01). "Trust in the information society". Computer Law & Security Review. 28 (5): 551–559. doi:10.1016/j.clsr.2012.07.005. ISSN   0267-3649.
  2. "Digital trust: Why it matters for businesses | McKinsey". www.mckinsey.com. Retrieved 2023-03-08.
  3. PricewaterhouseCoopers. "Trust and risks in the metaverse: 6 key considerations". PwC. Retrieved 2023-03-08.
  4. "Safeguarding Social Media: How Effective Content Moderation Can Help Clean Up The Internet | Blog - Everest Group" . Retrieved 2023-03-08.
  5. PricewaterhouseCoopers. "The quest for truth: Content moderation". PwC. Retrieved 2023-03-08.
  6. Cinelli, Matteo; Pelicon, Andraž; Mozetič, Igor; Quattrociocchi, Walter; Novak, Petra Kralj; Zollo, Fabiana (2021-11-11). "Dynamics of online hate and misinformation". Scientific Reports. 11 (1): 22083. Bibcode:2021NatSR..1122083C. doi:10.1038/s41598-021-01487-w. ISSN   2045-2322. PMC   8585974 . PMID   34764344.
  7. "Cybersecurity: how the EU tackles cyber threats". www.consilium.europa.eu. Retrieved 2023-03-08.
  8. Khan, Waseem Ahmad; Abideen, Zain Ul (2023-09-04). "Effects of behavioural intention on usage behaviour of digital wallet: the mediating role of perceived risk and moderating role of perceived service quality and perceived trust". Future Business Journal. 9 (1): 73. doi: 10.1186/s43093-023-00242-z . ISSN   2314-7210.
  9. https://technical.ly/startups/cinder-launch-series-a-glen-wise/