"Tshwala Bam" is a song by South African record producers TitoM and Yuppe, featuring vocals from S.N.E and EeQue. The song was produced by TitoM and Yuppe, and released on 23 February 2024 through Africori. The song was recorded in isiZulu, and surpassed over 100 million streams in under a month. "Tshwala Bam" spawned a remix with Nigerian singer Burna Boy which dropped on 15 May 2024.[1][2]
According to EeQue on the Spreading Humours podcast, "Tshwala Bam" was initially recorded on a different beat in 2023, and mixed onto the current beat; the reason for this change is unknown. The song also gained traction due to a viral dance challenge. A video, published on TikTok, featured the Ama Quality Boys, a dance group, dancing to a completely different amapiano song, until an unknown user put the "Tshwala Bam" audio onto that video and the song and dance became viral. The video now has over 77,000 likes as of July 2024.[3]
Composition
The lyrics depict struggles with financial issues, peer pressure, and the temptation to use drinking as a coping mechanism. "Tshwala bam" loosely translates to "my liquor" in English. According to S.N.E, he wrote it "from the perspective of someone who abuses alcohol." "I highlight and try to relate to someone who has a drinking problem. I stay in the township so I see so many of them. And I see how much they themselves realize that alcohol is wrong for them, but they still drink it," he added.[4][5]
Music video
The music video for "Tshwala Bam" was released on 23 April 2024 and was directed by Kmane. The video was shot in Mamelodi, Pretoria and features vibrant scenes of adults and children dancing.[6]
The remix of "Tshwala Bam" was released on 15 May 2024 and features Nigerian singer Burna Boy. It surpassed 100 million streams within one day of release.[7] The music video for "Tshwala Bam (Remix)" was released on 19 May 2024 and was directed by Fedworks.[8][9] It was certified triple-platinum by the TurnTable Certification System on 14 October 2024,for moving 300,000 units in Nigeria.[10]
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