V8 (drink)

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V8 Vegetable Juice
HK Peak Galleria Oliver's Super Sandwiches Perrier Campbell V8 Fanda Snapple.JPG
V8 juices exhibited at a store in Hong Kong
Product type Vegetable juice
Owner Campbell's
CountryUnited States
Introduced1933;91 years ago (1933)
MarketsNorth America, U.K., Australia
Website v8juice.co.uk

V8 Vegetable Juice, sometimes simply referred to as V8, is a trademarked name for a number of beverage products sold worldwide that are made from eight vegetables, or a mixture of vegetables and fruits. Since 1948, the brand has been owned by the Campbell Soup Company. [1]

Contents

The original V8 vegetable juice was tomato-based and got its name from the fact that it contained juice from eight different vegetables.

V8 vegetable juice

The original V8 is a savory juice. It is made mainly from water and tomato concentrate, and reconstituted vegetable juice blend: water and concentrate of eight vegetables, specifically: beets (beetroot), celery, carrots, lettuce, parsley, watercress, spinach, and tomato. [2] Campbell's has produced several varieties of the drink, such as Original, Spicy Hot, Hint of Black Pepper, Lemon, Picante, Low-Sodium, and Organic. [3]

Three spin-offs of the V8 brand, "V8 Energy", "V8 Splash" and "V8 V•Fusion", are blends of fruit and vegetable (specifically carrot) juices. V8 Splash is a juice cocktail partially sweetened with high-fructose corn syrup and sucralose; diet versions of V8 Splash omit the high-fructose corn syrup. V8 Energy also classifies as a cocktail and is partially sweetened with sucralose. V•Fusion is made from 100% juice. [4]

History

An American child during World War II (1943) purchases a can of V8, handing the grocer his ration book. "An eager school boy gets his first experience in using War Ration Book Two. With many parents engaged in war work, chil - NARA - 535567.tif
An American child during World War II (1943) purchases a can of V8, handing the grocer his ration book.

V8 Vegetable Juice was developed by Frank Constable of Chicago, Illinois, who worked as a contractor for W.G. Peacock (1896–1948), the founder of the New England Products Company, which manufactured individual vegetable juices under the brand name Vege-min since 1933. Tomato juice made up around 87% of the original drink. [5] [6] In 1947, Frank Constable devised a new formula for the "Vege-min 8 Vegetable Cocktail Juice", which remains today. The product was named by Constable after the V8 engine, the most powerful at the time. In 1948, the Campbell Soup Company acquired the brand from the Charles Loudon Packing Company in Terre Haute, Indiana, and has maintained continuous production of the beverage through the present day. [7] V8 Juice was discontinued in the UK in 2023. [8]

Derivative beverages

A few cocktail drinks use V8, most famously the "bloody eight" or "eight ball", which is a Bloody Mary with V8 instead of tomato juice. [9] Clamato, with a taste profile more savory than V8, is also common in variations.

V8 also markets a Bloody Mary Mix under its vegetable juice line. The composition is more traditional, using only tomato and lemon juices. [3]

V8 Fruit & Vegetable Juice

Campbell's also makes sweet-flavored V8 100% Fruit & Vegetable Juice, combining vegetable juice with fruit juices for one serving of vegetables and one serving of fruits. This is available elsewhere as V8 V-Fusion. They are also sold in "light" versions containing 50% juice (1/2 serving of vegetables and 1/2 serving of fruits) with added flavors to reduce calorie content. [10] [11] V8 V-Fusion + Tea was recently introduced. It contains a 1/2 serving of vegetables and a 1/2 serving of fruits. [11]

Some varieties are composed of:

In Australia the V8 range includes 100% Fruit & Vegetable Juice, combining vegetable juice with fruit juices for one serving of vegetables and one serving of fruit, in the following flavors:⠀

In 2015 the V8 Power Blend range was also launched in Australia; these 100% Vegetable Juice & Fruit juices contain two servings of vegetables and are available in the following flavors:

V8 energy drinks

V8 also manufactures a line of juice-based energy drinks, sold in individual aluminum cans. Each includes 80 mg of caffeine (from green tea) per serving and is fortified with B vitamins. V8 Energy drinks are typically lower in sugar per fluid ounce compared to its juices, with the drinks partially sweetened with sucralose; other than caffeine, V8 Energy does not contain any of the various other stimulants (such as taurine, guarana, carnitine, inositol or glucoronolactone) found in other energy drinks.

Nutrition

Example nutrition information for V8 Vegetable Juice:

1947 ad for the product, from the Ladies Home Journal V8 ad from The Ladies' home journal (1948) (14744935086) (cropped).jpg
1947 ad for the product, from the Ladies Home Journal
Nutrition Data (Australia) [12]
Servings per package: 1
Serving size: 250 ml
Average qty per servingAverage qty per 100 g
Energy165 kJ (40 cal)66 kJ (16 cal)
Protein2.4 g1.0 g
Fat
- TotalNilNil
- SaturatedNilNil
Carbohydrate
- Total6.3 g2.5 g
- Sugars6.3 g2.5 g
Sodium660 mg263 mg
Vitamin A325 μg (40%)^130 μg
Vitamin C52 mg (130%)^21 mg
11.5 fluid ounce (340 mL) can of V8 100% Vegetable Juice (United States) [13]
Nutrition Facts
Serving Size 1 can
Amount Per Serving
Energy 60 cal (250 kJ)Calories from Fat 0
% Daily Value*
Total Fat 0 g0%
Saturated Fat 0 g0%
Trans Fat 0 g
Cholesterol 0 mg0%
Sodium 920 mg40%
Potassium 680 mg15%
Total Carbohydrate 13 g5%
Dietary Fiber 3 g11%
Sugars 10 g
Protein 3 g
Vitamin A30%
Vitamin C110%
Calcium4%
Iron6%

Slogans

See also

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References

  1. "v8 noun". Oxford Advanced Learner's Dictionary . Oxford University Press . Retrieved 2018-05-14.
  2. "V8 FAQ", V8 Beverages website, Campbells , retrieved 1 December 2017
  3. 1 2 "V8® Vegetable and Fruit Juice Flavors (list of all products)". V8®.
  4. sergio.santos@get10up.com (2011-05-31). "V8(R) Brand Energizes Its Portfolio with New Energy Drinks and Shots". Campbell Soup Company. Retrieved 2024-09-12.{{cite web}}: CS1 maint: numeric names: authors list (link)
  5. "The History of V8 Juice - Where it all Began". V8 UK. 15 October 2021.
  6. Boyington, Amy (2021-12-06). "The Untold Truth Of V8". Mashed.com. Retrieved 2022-08-08.
  7. Andrew F. Smith (28 October 2013). Food and Drink in American History: A "Full Course" Encyclopedia [3 Volumes]: A "Full Course" Encyclopedia. ABC-CLIO. pp. 918–. ISBN   978-1-61069-233-5.
  8. "Goodbye V8". Campbell's Soup UK. 2023-11-03. Retrieved 2024-07-13.
  9. Bloody Marys Food Network. Retrieved 1 December 2017.
  10. "V8 Fusion Light Juice, Peach Mango, 46-Ounce Bottles (Pack of 8): Product Description." Amazon.com. Retrieved 1 December 2017.
  11. 1 2 "V8 V-Fusion Juices." V8.
  12. "Campbell's Australia -V8 Juices - V8 Vegetable Juice". Archived from the original on 2007-06-29. Retrieved 2007-02-08.
  13. Product Sample; 11.5 oz can