VTV (Indonesia)

Last updated
VTV
VTV Indonesia 2023.svg
Type Television network
CountryIndonesia
HeadquartersWisma Bakrie 1 Lt. 2, Jl. H.R. Rasuna Said, Karet Kuningan, Setiabudi, South Jakarta
Programming
Language(s) Indonesian
Picture format 1080i HDTV 16:9
Ownership
Owner Visi Media Asia
Parent Bakrie Group
Sister channels
  • antv (2013–present)
  • tvOne (2013–present)
History
Founded2013
Launched1 July 2013 (test broadcast as sportOne)
9 January 2023 (official broadcast as VTV)
Former namessportOne (2013-2023)

VTV is a private digital terrestrial television network in Indonesia owned by Visi Media Asia (VIVA). It was previously known as sportOne and rebranded to VTV on January 9, 2023 by Visi Media Asia (VIVA), a unit of the Bakrie Group. [1] [2] [3] [4] [5]

Contents

History

VTV, a name that has become increasingly familiar in Indonesian households, represents a significant evolution for Visi Media Asia (VIVA). Initially launched as sportOne in 2013, the channel carved a niche for itself in the sports broadcasting landscape. However, a strategic shift in 2023 saw it rebrand as VTV, aiming to broaden its appeal to a wider audience. This transformation marked a bold move for the channel, positioning it as a family-oriented network offering a diverse range of entertainment content.

Legacy

Before delving into the present, it's essential to acknowledge the channel's roots. sportOne was a pioneer in its field, bringing live sports action to millions of Indonesian viewers. From football and basketball to badminton and motorsports, the channel catered to the passionate sports fan. It forged partnerships with major sporting events and leagues, ensuring exclusive coverage that kept audiences engaged. While sportOne undoubtedly enjoyed success, the decision to expand its horizons came with careful consideration. The media landscape was evolving rapidly, and Visi Media Asia recognized the potential to capture a larger audience by diversifying its programming. The VTV Transformation The rebranding to VTV signified a departure from the channel's sports-centric focus. The new identity aimed to encompass a broader spectrum of entertainment, appealing to families of all ages. This strategic shift involved a complete overhaul of the channel's programming, introducing a mix of drama series, reality shows, game shows, and children's programs. VTV's programming strategy is built on the pillars of entertainment, information, and education. The channel strives to deliver content that is both engaging and enriching, catering to the diverse tastes of its viewers. By focusing on family-friendly programming, VTV has positioned itself as a safe and enjoyable viewing option for households across Indonesia. Building a Strong Brand Identity To establish a strong brand identity, VTV has adopted a vibrant and colorful visual aesthetic. The channel's on-air look and feel reflect its commitment to providing a fun and uplifting viewing experience. Coupled with catchy jingles and engaging promotional campaigns, VTV has successfully created a distinct brand image that resonates with its target audience. Challenges and Opportunities The transition from a sports channel to a family-oriented network is not without its challenges. Building a loyal following in a competitive television landscape requires consistent delivery of high-quality content. VTV must strike a delicate balance between maintaining its sports heritage while attracting new viewers with its expanded programming. However, the opportunities are equally significant. The family entertainment segment in Indonesia is vast, and there is a growing demand for wholesome and engaging content. By capitalizing on this trend, VTV has the potential to become a leading player in the Indonesian television industry.

Related Research Articles

<span class="mw-page-title-main">Star World</span> English-language television channel in Asia

Star World is an English language entertainment television channel originally launched on 15 December 1991 by Star TV in Hong Kong as the old iteration of Star Plus. Originally available in Southeast Asia and Hong Kong, as well as India and South Asia, since 2024 it is only available in the Middle East and North Africa after the closure of the Indian and Taiwanese feeds.

Disney Networks Group Asia Pacific was a Hong Kong-based commercial broadcasting company operating multiple specialty television channels. The company was founded in 1991 by Hong Kong businessman Richard Li.

<span class="mw-page-title-main">Oprah Winfrey Network (Canadian TV channel)</span> Canadian TV channel

Oprah Winfrey Network, more commonly shortened to OWN, was a Canadian English language discretionary service channel owned by Corus Entertainment. The network's owner, Corus Entertainment, licensed the OWN brand and its American programming from Warner Bros. Discovery.

<span class="mw-page-title-main">Makeful</span> Canadian pay television channel

Makeful is a Canadian pay television channel owned by Blue Ant Media focused on lifestyle programming relating to do-it-yourself projects such as food, design, style, and crafts in connection with maker culture.

<span class="mw-page-title-main">TV5 (Philippine TV network)</span> Commercial television network in the Philippines

TV5 is a Philippine free-to-air major television and radio network based in Mandaluyong, with alternate studios located in Novaliches, Quezon City. It is the flagship property of TV5 Network, Inc., which is owned by MediaQuest Holdings, the multimedia arm of telecommunications conglomerate PLDT. TV5 is commonly referred to as "The 'Kapatid' Network", using the Filipino term for "sibling", a branding introduced in 2010.

<span class="mw-page-title-main">RCTI</span> Television broadcaster in Indonesia

RCTI is a West Jakarta-based Indonesian free-to-air television broadcaster. It is best known for its soap operas, celebrity bulletins, news, and sports programmes. It was first launched in 1989, originally as a local pay television operator that broadcasts mostly foreign programmes, before switching to free-to-air terrestrial network a year later.

<span class="mw-page-title-main">Cinema One</span> Filipino cable television channel

Cinema One is a Philippine pay television channel targeted to the Filipino diaspora. It is owned by Creative Programs Inc., a subsidiary of Philippine media conglomerate ABS-CBN Corporation. Its programming includes a lineup of mainstream and independent local and foreign films distributed by Star Cinema, Regal Entertainment and rarely, OctoArts Films, film-related programming, and original made-for-television films. An international feed called Cinema One Global is also available worldwide as part of TFC premium channels via cable, satellite, iWantTFC and TFC IPTV.

<span class="mw-page-title-main">Vietnam Television</span> National television broadcaster of Vietnam

Vietnam Television, operating under its official abbreviation VTV, is the national television broadcaster of Vietnam. As the state broadcaster under the direction of the government of Vietnam, VTV is tasked with "propagating the views of the Party, policies, laws of the government".

<span class="mw-page-title-main">ANTV</span> Indonesian television network

ANTV is an Indonesian free-to-air television broadcaster based in South Jakarta. It is owned by Visi Media Asia (Viva), part of the Bakrie Group.

<span class="mw-page-title-main">Mass media in Indonesia</span>

The mass media in Indonesia consist of several different types of communications media: television, radio, cinema, newspapers, magazines, and Internet-based websites.

<span class="mw-page-title-main">Trans7</span> Indonesian free-to-air television channel

PT Duta Visual Nusantara Tivi Tujuh, operating as Trans7 or TRANS7 in all caps is an Indonesian free-to-air television network owned by Trans Media, a part of Trans Corp, which in turn is a subsidiary of CT Corp. The channel was officially launched as TV7 on 25 November 2001 at 5:00 PM local time. The final transmission and broadcast aired on 15 December 2006 at 19:00 WIB. The network was then sold by Kompas Gramedia Group and the new owners changed the name from TV7 to Trans7.

<span class="mw-page-title-main">Moji (TV network)</span> Indonesian commercial free-to-air television network


PT Omni Intivision, operated as Moji, stylized as mOȷı, previously O Channel, is an Indonesian free-to-air television broadcaster. It was founded by Emtek and MRA Media. In 2007, MRA Media sold its stake in O Channel to Emtek. Initially, it broadcast as a local station in Jakarta. Its primary audience is adults age 18–30.

tvOne with legal name PT Lativi Media Karya is an Indonesian free-to-air news television broadcaster based in East Jakarta. tvOne is owned by Visi Media Asia (Viva), a unit of the Bakrie Group.

<span class="mw-page-title-main">VTV1</span> Vietnamese television network

VTV1 is a state-owned Vietnamese-language news channel and also the first television channel of Vietnam Television Station, and the third channel of VTV to broadcast HD, broadcast continuously with a duration of 24/7, with nearly 20 news bulletins and dozens of weekly columns, referring to current political issues of the country.

<span class="mw-page-title-main">Vidio</span> Indonesian video streaming service

PT Vidio Dot Com (Vidio) is an Indonesian based over-the-top video streaming service established on 15 October 2014. Originally owned by Mediatama Anugrah Citra, now owned by Surya Citra Media, both are subsidiaries of Emtek. The service's content consists of free-to-air and pay TV channels, live streaming events, films and series, including Vidio original programs. In 2022, Vidio was the largest video on demand service provider in Indonesia, beating Netflix, Disney+ Hotstar, and Amazon Prime Video

<span class="mw-page-title-main">Digital terrestrial television in Indonesia</span>

Digital terrestrial television in Indonesia (DVB-T2) started in 2009, and in most areas runs alongside the analogue TV system. The first phase of nationwide analog shutdown was done in 166 regencies and cities, including Dumai, Banda Aceh, Batam, Tanjungpinang, Serang, Bali, Samarinda, Tanjung Selor, Tarakan, Makassar and Jayapura, starting on 30 April 2022 and it simplified in three stages. An analog broadcasting station in Jakarta along with 173 regencies/cities non-terrestrial services was officially signed off on 2 November 2022 at midnight. Batam, Bandung, Semarang, Surakarta and Yogyakarta followed on 2 December 2022, Surabaya on 20 December 2022, Banjarmasin on 20 March 2023, Bali and Palembang on 31 March 2023, Makassar on 20 June 2023 and Medan on 30 July 2023. On 15 July 2023, at midnight, Trans Media and Emtek/SCM officially completed the shutdown. On 31 July 2023, at midnight, Viva Group, RTV, and NET TV officially completed the shutdown of analog broadcast nationwide, followed by MNC Group on 1 August 2023 at midnight. On 12 August 2023, the digital terrestrial television of Indonesia fully turned, shifted and switched to all high definition on all thirteen local free-to-air terrestrial television station.

<span class="mw-page-title-main">VTV (Belarusian TV channel)</span> TV channel in Belarus (founded 2002)

VTV - is a Belarusian entertainment channel. It appeared as a result of the rebranding of the popular TV channel "First music." The TV channel "VTV" instituted Belarusian company "Dobrovidenie." The channel broadcast TV series, sketch shows, humorous and informative programs, movies and music videos in the night / morning air. The main content in recent years taken the company CTC Media. Target audience VTV is aged 10 to 45 years old. The terms of viewers of TV channel 60% of the female audience, 40% of men. According to the latest when the Media Research television channel VTV share reached 6.3% VTV is the largest private television channel in Belarus. It is represented in 100 per cent of cable operators in Minsk and 98 percent of the country's cable operators. Satellite broadcasting is provided by satellite.

Shahid is an Arabic content-streaming platform operated by the Saudi state-owned MBC Group.

Mola is an Indonesian subscription video on demand and over-the-top streaming service. They previously founded as pay TV channels for live sports. Mola is owned and operated by Djarum Group's subsidiary Polytron and is headquartered in Jakarta.

References

  1. ↑ Harnoko, Rizqi Arie (2022-12-26). "SportOne Dikabarkan Akan Segera Rebranding Jadi VTV Mulai 2023, Meski Sempat 'Mangkrak' Hampir Satu Dekade - Kabar Rakyat". www.kabarrakyat.id (in Indonesian). Retrieved 2022-12-29.
  2. ↑ Harnoko, Rizqi Arie. "UPDATE TV Digital 20 Oktober 2022: NET TV dan SportOne Hadir di MUX VIVA Group 23 UHF Surabaya dan Sekitarnya - Kabar Besuki". kabarbesuki.pikiran-rakyat.com (in Indonesian). Retrieved 2022-12-27.
  3. ↑ "Komisi Penyiaran Indonesia Daerah (KPID) Bali" (in Indonesian). Retrieved 2022-12-27.
  4. ↑ "VIVA Bangun TV Olahraga Rp290 Miliar". www.viva.co.id (in Indonesian). PT VIVA MEDIA BARU- VIVA. 2011-11-11. Retrieved 2022-12-27.
  5. ↑ Antique (2012-03-20). "Akhir Tahun, Sport One VIVA Tayang". www.viva.co.id (in Indonesian). PT VIVA MEDIA BARU- VIVA. Retrieved 2022-12-27.


This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.