Vittoria Coffee

Last updated

Vittoria Coffee
Company type Private
Industry Coffee retail and food service
FoundedIn 1947
Headquarters Silverwater, Australia
Key people
Les Schirato (CEO)
Products Whole bean coffee
Merchandise
Website www.vittoriacoffee.com

Vittoria Coffee is a brand of coffee products manufactured by Vittoria Food and Beverage of Australia.

Contents

History

The company Cantarella Brothers was founded in Sydney in 1947 by brothers Orazio and Carmelo Cantarella. In 1958 the brothers began roasting small amounts of premium Arabica coffee at their food importing premises in the Sydney's suburb of Haymarket, initially supplying Sydney's first Italian cafés. Carmelo died soon after and his brother bought out his shares. [1]

Les Schirato first started working at Vittoria Coffee in 1974. He left the company, eventually married Orazio's daughter Luisa, and returned to work for Vittoria Coffee in 1981. He launched the distribution of Vittoria vacuum-packed ground coffee in Australian supermarkets, the first retail coffee brand in Australia that was not instant coffee. Orazio stepped down as CEO in 1992, succeeded by Les Schirato. [1]

In 2010, actor Al Pacino was hired for a print and TV ad campaign for Vittoria directed by Barry Levinson and produced by Ridley Scott's RSA. [2] [3] Vittoria Coffee began an expansion into the United States market in 2014. [4]

Description

Les Schirato married Orazio's daughter Luisa. Les became CEO of the company in 1992, the couple Les-Luisa held 51% of the shares (by buying Orazio's shares, and Luisa's siblings Giulio and Muzio's shares), while Luisa's sister held the remaining 49%. Les and Luisa's son Rolando is the anticipated to succeed his father. [1]

Vittoria has its own pods (including Nespresso-compatible ones) and brewing machines under the Espressotoria brand. [5]

See also

References

  1. 1 2 3 Kohler, Alan (6 March 2014). "A double shot coffee business". The Australian. Retrieved 1 October 2017.
  2. "Al Pacino stars in Barry Levenson directed Vittoria coffee commercial produced by RSA". Campaign Brief. 14 July 2010. Retrieved 9 July 2025.
  3. "Pacino punt pays off for Vittoria". Australian Financial Review. 21 July 2010. Retrieved 9 July 2025.
  4. Epaminondas, George (21 May 2016). "Vittoria's Rolando Schirato heads to Chicago for another coffee break(through)". Financial Review. Retrieved 1 October 2017.
  5. "Mugshot road-tests Vittoria's Espressotoria Capino capsule coffee machine". Good Food. 20 January 2015. Retrieved 9 July 2025.