Vu Televisions

Last updated

Vu Televisions
TypePrivately held company
Industry
Founded2006;17 years ago (2006)
Founder Devita Saraf
Headquarters
Mumbai
,
India
Area served
Worldwide
Key people
 Devita Saraf
(CEO and Design Head)
Products
  • Luxury Series
  • Premium UHD
  • Smart Series
  • Iconium Series
  • Play Series
  • Corporate TVs
BrandsVu
Number of employees
300 [1]
Website www.vutvs.com

Vu Televisions (also Vu Technologies) is an Indian electronics company that manufactures television brand and an LED TV and display manufacturer founded by Indian businessperson Devita Saraf, in Mumbai, India in 2006. It is among top 10 largest-selling TV brand across e-commerce platforms in India. [2]

Contents

History and products

Vu Technologies was founded as a high-end electronics company in 2006 by Indian businessperson Devita Saraf, who became its CEO and Design Head. [3]

With a sales turnover of ₹1 billion, the company turned profitable in 2012. It started exporting televisions to the United States. [4] Vu introduced ultra-high-definition television (4K HD) in 2014. [5] At the end of the year, the company, valued at ₹2 billion, was selling about 40,000 televisions a year. [4]

Vu had annual sales of $30 million in 2015, with 300,000 units sold. [6] [7] Vu Technologies gave away a 25% stake in the company to private equity investors. [4]

In 2016, Vu introduced entertainment-focused apps on its TVs, with video on demand including Netflix as a preloaded feature. [8] The company had 20 own stores in Indian cities. Already producing TVs with a range of input options, including features like MHL compatibility and built-in Miracast support, the company launched Vu SuperMac TV, India's first TV with built-in OS X Mountain Lion Operating System. It has also manufactured Windows and Android-based televisions. Its designer TV sets include one made in collaboration with designer Tarun Tahiliani, with a Swarovski crystal frame. [3] [9]

Aside from India, Vu Televisions are sold in 60 countries. [3] The company sells a majority of its televisions online and has become the highest-selling TV brand across e-commerce platforms in India. [2] [10] In 2016, Flipkart became its exclusive online sales partner. [11] The share of Vu grew to 40% of the total market share in the TV category for Flipkart. [12]

Vu Technologies imports all the components for panel manufacturing from China, Taiwan, South Korea and Japan. [13] The company had an annual turnover of ₹5 billion for 2016–17, and Flipkart reported that Vu had grown 200% on its marketplace in that period. According to analysts, the main reason for such growth was its offer of high-quality TV sets at affordable prices. Vu is expected to generate sales of about ₹8.50–9 billion by March 2018. [12] [14] [15]

Related Research Articles

<span class="mw-page-title-main">Sanyo</span> Japanese electronics company

Sanyo Electric Co., Ltd. is a Japanese electronics manufacturer founded in 1947 by Toshio Iue, the brother-in-law of Kōnosuke Matsushita, the founder of Panasonic. Iue left Matsushita Electric Industrial to start his own business, acquiring some of its equipment to produce bicycle generator lamps. In 1950, the company was established. Sanyo began to diversify in the 1960s, launching Japan's first spray-type washing machine in 1953. In the 2000s, it was known as one of the 3S along with Sony and Sharp. Sanyo also focused on solar cell and lithium battery businesses. In 1992, it developed the world's first hybrid solar cell, and in 2002, it had a 41% share of the global lithium-ion battery market. In its heyday in 2003, Sanyo had sales of about ¥2.5 trillion. However, it fell into a financial crisis as a result of its huge investment in the semiconductor business. In 2009, Sanyo was acquired by Panasonic, and in 2011, it was fully consolidated into Panasonic and its brand disappeared. The company still exists as a legal entity for the purpose of winding up its affairs.

<span class="mw-page-title-main">BPL Group</span> Indian electronics manufacturer

British Physical Laboratories, doing business as BPL Ltd., is an Indian electronics company. It makes consumer electronics and health care equipment. It was founded in 1963 in Palakkad, Kerala, and is headquartered at Bangalore, Karnataka.

<span class="mw-page-title-main">Hero MotoCorp</span> Indian two-wheeler manufacturing company

Hero MotoCorp Limited is an Indian multinational motorcycle and scooter manufacturer headquartered in New Delhi. It is one of the world's largest two-wheeler manufacturer and has a market share of about 46% in the Indian two-wheeler industry. As of 27 May 2021, the market capitalization of the company was ₹59,600 crore.

<span class="mw-page-title-main">Videocon Group</span> Indian multinational conglomerate company

Videocon Industries Limited is an Indian multinational conglomerate, headquartered in Mumbai. The company was founded in 1979, by Venugopal Dhoot. The group had 17 manufacturing sites in India and plants in Mainland China, Poland, Italy and Mexico. It was the third largest picture tube manufacturer in the world valued at US$5.5 billion.

<span class="mw-page-title-main">Britannia Industries</span> Indian food and beverage company

Britannia Industries Limited is an Indian multinational FMCG company specialized in the food industry, part of the Wadia Group headed by Nusli Wadia. Founded in 1892 and headquartered in Kolkata, it is one of India's oldest existing companies and best known for its biscuit products. The company sells biscuits, breads and dairy products throughout India and abroad. Beginning with the circumstances of its takeover by the Wadia Group in the early 1990s, the company has been mired in several controversies connected to its management. However, it still has a large market share and it is profitable.

Voltas Limited is an Indian multinational home appliances company headquartered in Mumbai. It designs, develops, manufactures and sells products including air conditioners, air coolers, refrigerators, washing machines, dishwashers, microwaves, air purifiers, water dispensers. Voltas is India's largest air conditioning company by market share.

Vizio Inc. is an American publicly traded company that designs and sells televisions, sound bars, viewer data, and advertising. The company was founded in 2002 and is based in Irvine, California.

<span class="mw-page-title-main">Reliance Retail</span> Indian retail company

Reliance Retail is an Indian retail company and a subsidiary of Reliance Industries. Founded in 2006, it is the largest retailer in India in terms of revenue. Its retail outlets offer foods, groceries, apparel, footwear, toys, home improvement products, electronic goods, and farm implements and inputs. As of 2023, it has over 245,000 employees at 18,000 store locations in 7,000 towns. Apart from physical stores, the company also sells products on its e-commerce channels.

<span class="mw-page-title-main">Flipkart</span> Indian e-commerce company

Flipkart Private Limited is an Indian e-commerce company, headquartered in Bangalore, and incorporated in Singapore as a private limited company. The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products.

India has an Internet user base of about 690.0 million as of November 2023, about 40% of the population. Despite being the second-largest user base in world, only behind China, the penetration of e-commerce is low compared to markets like the United States, or France, but is growing, adding around 6 million new entrants every month. The industry consensus is that growth is at an inflection point.

<span class="mw-page-title-main">Devita Saraf</span> Indian business women

Devita Saraf is an Indian business woman, born in Mumbai, India. She is the founder, chairman and CEO of Vu Televisions.

<span class="mw-page-title-main">Myntra</span> Indian fashion & lifestyle products company

Myntra is a major Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007-2008 to sell personalized gift items. In May 2014, Myntra.com was acquired by Flipkart.

TPV Technology Limited is a Fortune China 500 multinational electronics manufacturing company headquartered in Kwun Tong, Hong Kong, and incorporated in Bermuda. It is the world’s largest manufacturer of computer monitors with a 33% market share. TPV designs and produces a full range of CRT and TFT LCD monitors as well as LCD TVs for distribution globally. It owns brands such as AOC, Envision, and Philips for some products. It is also an original design manufacturer for other companies.

<span class="mw-page-title-main">Sachin Bansal</span> Indian entrepreneur

Sachin Bansal is an Indian entrepreneur. He is best known as the founder of Flipkart During his over 11 year career at Flipkart, Bansal was CEO and chairman. In 2018, Bansal exited Flipkart following the Walmart deal.

<span class="mw-page-title-main">Binny Bansal</span> Indian billionaire Internet entrepreneur

Binny Bansal is an Indian billionaire Internet entrepreneur.

Intex Technologies is an Indian multinational electronics manufacturing services company based in New Delhi, India. It manufactures smartphones, consumer electronics, and other accessories. It also provides consumer electronic products such as MP3 players, DVD players and speakers. It was founded in 1996 and is headquartered in New Delhi, India.

<span class="mw-page-title-main">Airtel India</span> Indian telecommunications company

Airtel India commonly known as Airtel, is the second largest provider of mobile telephony and third largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. The brand is operated by several subsidiaries of Bharti Airtel, with Bharti Hexacom and Bharti Telemedia providing broadband fixed line services and Bharti Infratel providing telecom passive infrastructure service such as telecom equipment and telecom towers. Currently, Airtel provides 5G, 4G and 4G+ services all over India. Currently offered services include fixed-line broadband, and voice services depending upon the country of operation. Airtel had also rolled out its VoLTE technology across all Indian telecom circles.

<span class="mw-page-title-main">Ather Energy</span> Indian electric vehicle manufacturer company

Ather Energy is an Indian two-wheeler electric manufacturer, headquartered in Karnataka, India. It was founded by Tarun Mehta and Swapnil Jain in 2013. It currently manufactures electric scooters named the Ather 450S, Ather 450X and the Ather 450X Pro. It has two EV manufacturing facilities one in Whitefield, Bangalore and other in Hosur, Tamil Nadu.

PhonePe is an Indian digital payments and financial services company headquartered in Bengaluru, Karnataka, India. PhonePe was founded in December 2015, by Sameer Nigam, Rahul Chari and Burzin Engineer. The PhonePe app, based on the Unified Payments Interface (UPI), went live in August 2016.

PTron is an Indian electronics manufacturer, headquartered in Hyderabad. PTron is a brand owned by Palred Electronics Private Limited, which is a subsidiary of Palred Technologies Ltd, a public-listed company on BSE and NSE since 2004. PTron sells products like Bluetooth headsets, portable Bluetooth speakers, wired headsets, chargers and cables, smart watches and networking products.

References

  1. ↑ "Vu Televisions". Vu California. Retrieved 22 April 2021.
  2. 1 2 Gulveen Aulakh (13 September 2016). "Vu launches premium TVs in The Republic of India, aims for No. 4 slot in high-end segment". The Economic Times.
  3. 1 2 3 Rashi Varshney (14 November 2016). "Vu Technologies gives TV sets a tech makeover". Financial Express.
  4. 1 2 3 Purvita Chatterjee (10 December 2014). "Vu Tech to offload 25% stake to PE funds". The Hindu Business Line.
  5. ↑ Sulabh Puri (12 September 2014). "Vu Technologies Launches Quad-Core 50 And 55-inch 4K TVs in India". Business Insider India.
  6. ↑ Naazneen Karmali (15 January 2016). "India's Devita Saraf Steps Out To Become A 'Model' CEO". Forbes. Archived from the original on 16 January 2016.
  7. ↑ Sunny Sen (25 May 2016). "The rise of Indian TV makers, a threat to Samsung, LG and Sony". Hindustan Times.
  8. ↑ "TV ads just went digital, and this could have far reaching impact on the industry". BGR. 25 April 2017.
  9. ↑ Gopal Sathe (20 February 2015). "With New TVs, Vu Hopes Mobile Video Consumption Will Move to the Big Screen". Gadgets 360.
  10. ↑ Purvita Chatterjee (7 September 2016). "To counter LeEco, Videocon drops price for 4K ultra HD TV". The Hindu Business Line.
  11. ↑ "After VU TVs find their way to Amazon, Snapdeal, company clarifies its exclusive online sales partner is Flipkart". Financial Express. 21 December 2016.
  12. 1 2 Payal Ganguly (17 May 2017). "Vu TV increases market share with Big 10 Sale". The Economic Times.
  13. ↑ "Vu Tech to enter more cities, eyes Rs 500 crore sales in FY17". The Economic Times. 12 May 2016.
  14. ↑ Eric Bellman (23 January 2017). "Trump Inauguration: Why One of India's Top Female CEOs Took Out an Ad to Congratulate the President". The Wall Street Journal. Archived from the original on 7 August 2017. Retrieved 7 June 2017.
  15. ↑ Anirban Sen (17 May 2017). "Vu Technologies expects to nearly double sales to Rs 900 crore by March 2018". Live Mint.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.