History
Early history
Originally WFYN-FM, this was the Florida Keys' first FM radio station when Gayle Swofford's Florida Keys Broadcasting Corporation (together with sister station WKIZ 1500 AM) began airing on February 20, 1967 at 92.5 FM with a Beautiful Music format. In 1982 the format was updated to Adult Contemporary and in the mid-80s the call sign was changed to WEOW and the station became known as "WOW 92.5".
WEOW 92.5/92.7
In 1990, WEOW dropped its Adult Contemporary format for Top 40 (CHR) but retained the "Wow 92.5" branding. During this time, the station featured popular personalities such as Paul Joffe, Chris Wolfe & JR in the Morning and Bill Bravo, who remains to this day. In the early 2000s, Clear Channel Communications purchased WEOW and ended up moving the station up the dial to 92.7.
On January 25, 2008, it was announced that WEOW was one of several Clear Channel radio stations to be sold, in order to remain under the ownership caps following the sale of Clear Channel to private investors. The station, along with its sister stations, was put into the Aloha Stations Trust until November 2013 when they were purchased by newly formed Florida Keys Media. The sale was finalized on February 28, 2014 at a price of $650,000, and WEOW began restructuring its on-air lineup, dropping all of Clear Channel's Premium Choice jocks for live and local talent. WEOW continues to be "powered by iHeartRadio" even after Clear Channel sold the station.
On April 1, 2014, WEOW brought back station vets Rude Girl & Molly Blue for mornings.
In July 2024 the station was sold to Fiorini Keys Media, LLC, keeping the current line up in place.
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