| Broadcast area | Gulfport–Biloxi metropolitan area |
|---|---|
| Frequency | 1240 kHz |
| Branding | Hype 100.9 |
| Programming | |
| Format | Rhythmic Throwbacks |
| Ownership | |
| Owner |
|
| WGCM-FM, WROA, WRPM, WZKX, WZNF | |
| History | |
First air date | 1928 [1] |
Former call signs | |
Former frequencies | |
Call sign meaning | Gulf Coast Music Co. (original owner) |
| Technical information [4] | |
Licensing authority | FCC |
| Facility ID | 31216 |
| Class | C |
| Power | 1,000 watts |
Transmitter coordinates | 30°25′45″N89°01′10″W / 30.42917°N 89.01944°W |
| Translator | 100.9 W265DH (Gulfport) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | hype1009.com |
WGCM (1240 AM) is radio station licensed to Gulfport, Mississippi. It airs an Rhythmic format and is owned by Lisa Stiglets and Elizabeth McQueen, through licensee JLE, Incorporated. [5]
WGCM began broadcasting in 1928 and was owned by Gulf Coast Music Co. [1] [2] It briefly broadcast at 1350 kHz, before its frequency was changed to 1210 kHz later in 1928. [2] Its frequency was changed to 1240 kHz in March 1941, as a result of the North American Regional Broadcasting Agreement. [2] By 1944, WGCM had become an affiliate of the Blue Network, which would become the American Broadcasting Company in 1945. [6]
In 1980, its call sign was changed to WTAM. [3] The station aired an urban contemporary format as WTAM. [7] [8] Its call sign was changed back to WGCM in 1987, and it adopted a country music format. [3] [9] By 1990, the station had adopted to an adult standards format. [10] By 1994, it had switched to a sports format. [11] In 1995, it adopted a classic country format. [12] [13] [14] In 2016, the station began to be simulcast on a translator at 100.9 MHz, and it adopted an oldies format branded "Cruisin' WGCM". [15] [16] [17]
In October 2025, the station swapped formats with the HD3 subchannel of WZKX, becoming known as Hype 100.9 [18]
WGCM is also heard at 100.9 MHz, through a translator in Gulfport, Mississippi.
| Call sign | Frequency | City of license | FID | ERP (W) | HAAT | Class | FCC info |
|---|---|---|---|---|---|---|---|
| W265DH | 100.9 FM | Gulfport, Mississippi | 149152 | 250 | 115 m (377 ft) | D | LMS |