History
The station signed on in November 2011 as a simulcast of co-owned WNZS. In May 2012 WGUY broke away from the WNZS simulcast, and began simulcasting on 94.1 FM and broadcasting an oldies format.
WGUY was one of the flagship stations of the Black Bear Sports Network, carrying University of Maine basketball, baseball, and softball. In the event of a conflict between the Maine Black Bears' men's and women's basketball teams, the women's game was relocated to co-owned WBAN (formerly WNZS) or WCYR. [3]
On December 30, 2015, WGUY changed its format from oldies to a simulcast of soft adult contemporary-formatted WRMO (93.7 FM). [4]
On December 1, 2016, with the station being sold to Port Broadcasting, WGUY and W231CH broke the simulcast of WRMO. WGUY reverted to its oldies format and W231CH began simulcasting WBAN, which inherited the soft AC format. [5] WRMO switched to the Maine Public Classical network.
In November 2024, Mix Maine Media began operating WGUY and WBAN under a five-year time brokerage agreement with Port Broadcasting, with an option to buy the stations for $225,000. Mix Maine Media replaced WGUY's "The Legends" oldies format with a simulcast of the classic country programming of WCTB in Fairfield. [6]
