WLRS (AM)

Last updated
WLRS
Broadcast area Louisville metropolitan area
Frequency 1570 kHz
Programming
Format Stunting (Christmas music)
Ownership
OwnerNew Albany Broadcasting Co., Inc.
OperatorPure Media Ministries, Inc.
WLUE, WLRT
History
First air date
June 15, 1949;75 years ago (1949-06-15) (as WLRP)
Former call signs
WLRP
WOWI
WHEL (1949–1978)
WOBS (1978–1992)
WZCC (1992–1995)
WXLN (1995–2003)
WLBJ (2003–2005)
WWSZ (2005–2008)
WNDA (2008–2016)
Call sign meaning
W La PodeRoSa (previous branding)
(to be backronymed to Latino Radio Service in January 2025)
Technical information [1]
Licensing authority
 FCC
Facility ID 14553
Class B
Power 1,500 watts day
233 watts night
Transmitter coordinates
 38°19′40.00″N85°46′56.00″W / 38.3277778°N 85.7822222°W / 38.3277778; -85.7822222
Translator(s) 92.5 W223DK (Louisville, Kentucky)
Links
Public license information

WLRS (1570 kHz) is a commercial AM radio station stunting with a Christmas music radio format. [2] Licensed to New Albany, Indiana, it serves the Louisville metropolitan area. It is owned by New Albany Broadcasting Co., Inc. and operated by Pure Media Ministries, Inc. [3]

Contents

By day, WLRS is powered at 1,500 watts. But 1570 AM is a clear channel frequency. So at night, to avoid interference with other stations, it reduces power to 233 watts. WLRS uses a non-directional antenna. The transmitter is on Diamond Place at Potters Lane in Clarksville, Indiana. [4] Programming is also heard on 250-watt FM translator W223DK at 92.5 MHz in Louisville. [5]

History

The station signed on the air on June 15, 1949;75 years ago. The original call letters were WLRP. It went through multiple format changes and call signs during its history. This station is where former NPR news host and Sirius XM talk host Bob Edwards began his broadcast career in 1968. [6] [7]

In 2008, it became WNDA. On September 26, 2011, WNDA changed its format to talk radio, branded as "NewsTalk 1570".

On May 25, 2015, WNDA flipped its format to Spanish-language contemporary hits, branded as "La Poderosa" ("The Powerful One" in Spanish).

On June 3, 2016, WNDA changed its call letters to WLRS.

In July 2024, WLRS came under the control of Thomas Hoyt, who began simulcasting his Pure Radio Christian preaching format on the station, also heard on an FM 92.3 translator in Louisville, Kentucky. On October 1, 2024, WLRS broke off from the Pure Radio simulcast and began stunting with Christmas music. The "92.5 Days of Christmas" format is scheduled to run through the holiday season (thus technically marking the first format flip of the 2024 season) until a new Latino Radio Service (a backronym of its existing call sign) launches on the frequency in January 2025. [8]

Previous logos

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References

  1. ↑ "Facility Technical Data for WLRS". Licensing and Management System. Federal Communications Commission.
  2. ↑ "Station Information Profile". Arbitron. Winter 2010. Retrieved 2010-02-20.
  3. ↑ "WLRS Facility Record". United States Federal Communications Commission, audio division. Retrieved 2010-02-20.
  4. ↑ Radio-Locator.com/WLRS
  5. ↑ Radio-Locator.com/W223DK
  6. ↑ University Of Louisville Retrieved 2010-12-22
  7. ↑ Bob Edwards blog Retrieved 2010-12-22
  8. ↑ The First All-Christmas Station of 2024 is... Radioinsight - October 11, 2024
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