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| Broadcast area | |
| Frequency | 1230 kHz |
| Branding | MAX at 107.1 & 95.9 |
| Programming | |
| Format | Adult hits |
| Affiliations | Seminole Sports Network |
| Ownership | |
| Owner | Hall Communications, Inc. |
| History | |
First air date | September 15, 1949 |
| Technical information [1] | |
Licensing authority | FCC |
| Facility ID | 25868 |
| Class | C |
| Power | 1,000 watts |
Transmitter coordinates | 28°2′23.00″N81°57′39.00″W / 28.0397222°N 81.9608333°W |
| Translators |
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| Links | |
Public license information | |
| Webcast | Listen live |
| Website | mymaxmusic.com |
WONN (1230 AM) is a commercial radio station licensed to Lakeland, Florida, United States, featuring an adult hits format. Owned by Hall Communications, Inc., [2] WONN is also heard over two low-power FM translators: W296CS (107.1 FM) in Lakeland and W240DB (95.9 FM) in the Auburndale-Winter Haven area; the translators comprise the station's branding, "MAX at 107.1 and 95.9".
WONN's transmitter is located atop the office building where WONN has its studios and offices, on Lime Street at Sikes Boulevard in Lakeland.
The station first signed on the air on September 15, 1949. [3] From the late-1950s and into the mid-1970s, the station aired a Top 40 music format under the branding "The Best One", and is an original affiliate of the NBC Radio Network. In 1981, current owner Hall Communications bought WONN, along with FM sister station WPCV in Winter Haven, for $2 million.
On August 5, 2024, WONN changed its format to sports radio from "America's Best Music" - soft oldies and adult standards. It uses programming from Fox Sports Radio and calls itself "Fox Sports Radio Lakeland." It is now the only sports talk station in the Lakeland-Winter Haven radio market. [4]
On September 27, 2025, it was announced that sister station WWRZ will move its frequency and Adult Hits format from 98.3 FM to 1230 AM, alongside its translator 107.1 W296CS and a new 95.9 FM translator W240DB, on October 1, 2025. [5] On October 1, the station dropped its Fox Sports Radio programming and sports format altogether and flipped to Adult Hits, which used the "Max" branding and format from WWRZ, leaving Tampa's WDAE the only Fox Sports Radio station in the area. The first song played after its flip is "I Wanna Be Rich" by Calloway.