WWRZ

Last updated

WWRZ
Original Max 98.3 logo with "Playin' it All!" slogan.
Broadcast area Lakeland-Winter Haven
Frequency 98.3 kHz (HD Radio)
BrandingMax at 98.3
Programming
Format Adult hits
Subchannels
Ownership
Owner Hall Communications (sale to Radio Training Network pending)
History
First air date
1990;35 years ago (1990) (as WSCF)
Former call signs
  • WSCF (1990-Nov. 1990)
  • WXKT (1990–1991)
  • WOKD-FM (1991–1993)
  • WKGF-FM (1993–1996)
Call sign meaning
RZ = "Rose" (after previous moniker)
Technical information [1]
Licensing authority
FCC
Facility ID 72687
Class C2
ERP 27,000 watts
HAAT 203 meters (666 ft)
Transmitter coordinates
27°51′11.1″N81°52′1.3″W / 27.853083°N 81.867028°W / 27.853083; -81.867028
Translator(s) See § HD subchannels and translators
Links
Public license information
Webcast Listen live
Website max983fm.com

WWRZ (98.3 MHz) is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area of Central Florida. It broadcasts an adult hits variety radio format and is owned by Hall Communications.

Contents

Programming

Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format. The station uses the slogan "Playin' it All!" with a playlist that includes new wave, pop, rock, and dance hits. Songs from the 1970s through the 2010s are included. The station's schedule is automated, as is typical of most adult hits stations.

The station's longtime morning show, the "Big Max Morning Show," was hosted by co-sidekicks Eric Michaels and Mike Lee. The show concluded on January 6, 2025. [2]

WWRZ rebranded to "Max at 98.3" at 11:00 AM, January 28, 2025, keeping its former slogan "Playin' it All" and adopting an adult hits variety format.

On July 9, 2025, Hall Communications announced that they would be selling WWRZ to Radio Training Network, [3] potentially ending its adult hits format as the latter company focuses on Christian broadcasting, operating the Christian adult contemporary network "The JOY FM" based in Bradenton.


HD subchannels and translators

WWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.

Broadcast translator for WWRZ-HD2 (simulcasts WONN)
Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
W296CS107.1 FM Lakeland, Florida 139198250131  m (430  ft)D LMS
Broadcast translators for WWRZ-HD3 (simulcasts WJIS)
Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
W240DB95.9 FM Auburndale, Florida 7620925062  m (203  ft)D LMS
W242AK96.3 FM Lakeland, Florida 7616718083 m (272 ft)D LMS
W291AG106.1 FM Highland City, Florida 76175250186 m (610 ft)D LMS
W300CY107.9 FM Lake Wales, Florida 145128100122 m (400 ft)D LMS
Broadcast translator for WWRZ-HD4 (simulcasts WLKF)
Call sign Frequency City of license FID ERP (W) HAAT Class FCC info
W244BJ96.7 FM Lakeland, Florida 138530250127  m (417  ft)D LMS

Former logos

WWRZ former logo (September 2000-January 2006).png Big Hits MAX 98.3 Logo.png

References

  1. "Facility Technical Data for WWRZ". Licensing and Management System. Federal Communications Commission.
  2. "Eric Michaels & Mike Lee Exit Mornings At Max 98.3". RadioInsight. January 7, 2025. Retrieved January 7, 2025.
  3. "Draft Copy « Licensing and Management System « FCC". United States Federal Communications Commission, audio division.