Former logos
| Broadcast area | Central Polk County, Florida |
|---|---|
| Frequency | 1460 kHz |
| Branding | La Kaliente 99.9 |
| Programming | |
| Format | Silent (formerly Spanish language Contemporary Hits) |
| Ownership | |
| Owner |
|
| History | |
First air date | September 30, 2004 (as WRMX) |
Former call signs | WBAR, WRMX |
| Technical information [1] | |
Licensing authority | FCC |
| Facility ID | 71202 |
| Class | D |
| Power | 10,000 watts (days) 155 watts (nights) |
Transmitter coordinates | 27°54′34″N81°51′29″W / 27.90944°N 81.85806°W |
| Links | |
Public license information | |
| Webcast | Stream link |
| Website | La Kaliente 99.9 |
WQXM (1460 kHz) is a commercial AM radio station licensed to Bartow in Central Florida. It aired a Spanish language Contemporary Hits radio format known as "La Kaliente 99.9" (sometimes shortened to "K-Liente"). It is owned by Denisse Hernandez, through licensee Prime Broadcasting, Inc. [2]
WQXM and its FM translator suspended operations on June 7th, 2025, citing financial losses and technical difficulties. [3] [4] While the AM station remains the property of Prime Broadcasting, Walco Enterprises, LLC agreed to purchase the FM translator for $100,000. [5]
The station signed on the air as WBAR on October 23, 1953, licensed to William Avera Wynne. [6] On January 23, 2004, then-owner Bartow Broadcasting Co., Inc. agreed to sell WBAR to Florida Broadcasting Media, LLC for $325,000, and the station changed its call sign to WRMX on September 30, 2004; then changing once again to the current WQXM on October 11, 2004. [7] The station's license was reassigned from its owner Aliuska Leiva Marti operating through DRC Broadcasting, Inc., to Denisse Hernandez of Prime Broadcasting, Inc. on July 5, 2024. WQXM filed a Silent Special Temporary Authority application with the FCC on June 7, 2025, citing "ongoing technical issues affecting signal quality and resulting financial losses."
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