Broadcast area | Greater Tri-Cities |
---|---|
Frequency | 104.1 MHz |
Branding | 1400 AM & 104 FM The Bay |
Programming | |
Format | Soft adult contemporary |
Ownership | |
Owner | MacDonald Broadcasting |
WKCQ, WMJO, WSAM | |
History | |
First air date | November 2002 |
Call sign meaning | SAGinaw, Michigan |
Technical information | |
Facility ID | 87624 |
Class | A |
ERP | 4,600 watts |
HAAT | 99 meters (325 ft) |
Transmitter coordinates | 43°43′30″N83°56′30″W / 43.72500°N 83.94167°W |
Repeater(s) | 1400 kHz WSAM - (Saginaw, Michigan) |
Links | |
Website | thebay104fm.com |
WSAG (104.1 FM) is a radio station licensed to Linwood, Michigan and broadcasting at 104.1 mHz, providing a rimshot service to the Saginaw, Bay City, and Midland markets. The station is simulcasted with AM sister station WSAM at 1400 kHz in Saginaw, Michigan, and are collectively known as The Bay, in reference to their close proximity to the Saginaw Bay.
The current format began in April 2005. Previously, WSAM had programmed adult standards under the name "Sam 1400 AM", and WSAG (originally licensed to Pinconning, Michigan before the city of license changed to Linwood, an unincorporated community north of Bay City) had broadcast an automated, commercial-free mix of 1950s-1970s oldies since opening in November 2002. During the 1960s and 1970s, WSAM was a popular top 40 music station; during the 1980s, it played oldies. Serendipitously, during WSAM's period as an oldies station, the long-held call letters lent themselves to the tagline "Play it Again, Sam". WSAM's original FM station at 98.1 MHz is now WKCQ and has programmed a highly rated country music format since 1968. MacDonald Broadcasting has owned WSAM-AM and WSAM-FM/WKCQ continuously since 1962, with sister stations WSAG and WMJO added later.
WSAM and WSAG are simulcast around the clock, except for some popular weekend polka shows on WSAM which are a holdover from the now-defunct adult standards format. Like most other adult contemporary music stations, The Bay switches to a format of continuous Christmas music during the months of November and December, competing with crosstown adult contemporary formatted WHNN for the holiday music audience.
"The Bay" is the current home in the Tri-Cities of Delilah Rene's syndicated love-songs show, which was formerly heard on crosstown WGER until its replacement by John Tesh.
WSAG-FM's reception is strongest in the Bay City area but is very difficult to receive near the Flint and Lapeer area, as WOMC-FM tends to phase out the signal that far south, as well as WRSR 103.9; however, its signal can be received as far north as West Branch and Tawas City. WSAG's signal is also scratchy in parts of Saginaw itself, perhaps due to the proximity of WILZ on 104.5 FM. WSAM-AM is more easily received in Flint and Lapeer on car radios, but farther south it too runs into reception problems due to co-channel WDTK in Detroit.
WJMK is a radio station broadcasting an oldies format, serving the Saginaw/Bay City, Michigan market from its transmitter in Bridgeport, its city of license. WJMK is owned by Northern States Broadcasting. WJMK broadcasts with a power of 5,000 watts daytime, 1,100 watts at night, directed towards the north.
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WXLA is a commercial AM radio station licensed to Dimondale, a suburb of Lansing, Michigan. It is owned by MacDonald Broadcasting and airs a soft adult contemporary radio format. During the months of November and December, the station switches to an all-Christmas music format. It uses the branding "Easy 93.3". The dial position refers to WXLA's FM translator, W227DO at 93.3 MHz in Lansing.
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WSAM is a radio station licensed to Saginaw, Michigan and broadcasting at 1400 kHz with 1,000 watts of power. The station is simulcasted with FM sister station WSAG-FM at 104.1 MHz and are collectively known as The Bay, in reference to their close proximity to the Saginaw Bay.
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WGER is a radio station licensed to Saginaw, Michigan, broadcasting a classic alternative format. The station broadcasts from a transmitter southeast of I-675 Exit 6 in Carrollton Township in Saginaw County.
WLCO is a radio station broadcasting a contemporary Christian format, as an affiliate of Smile FM. Licensed to Lapeer, Michigan, it first began broadcasting under the WTHM call sign in 1962. Until December 2019, it broadcast a country music format using Westwood One's Real Country, which combines classic country favorites with select current titles. Prior to that, as WLSP, the station had aired satellite-fed adult standards from ABC, and, prior to that, Talk and Sports formats.
WKCQ is a radio station licensed to Saginaw, Michigan, and broadcasting on 98.1 mHz with an effective radiated power of 50,000 watts. The station has broadcast a popular country music format since 1968.
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WMJO is a radio station licensed to Essexville, Michigan and broadcasting at 97.3 MHz with an effective radiated power of 3,000 watts. Known on the air as Joe-FM, WMJO has a variety hits format targeted to Saginaw, Bay City, and Midland. The station is one of four locally owned MacDonald Broadcasting radio stations.
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MacDonald Broadcasting is a privately held radio broadcasting company in Michigan owned by Kenneth MacDonald, Jr. The family-owned broadcasting group is headquartered in Saginaw and owns eight radio stations across Mid-Michigan, including stations in the Tri-Cities and Lansing markets.