Welcome to the Future

This article is about the 2009 song. For other uses, see Welcome to the Future (disambiguation).

"Welcome to the Future"
Single by Brad Paisley
from the album American Saturday Night
Released	July 13, 2009 (2009-07-13)
Genre	Country rock
Length	4:43(single edit) 5:52 (album version)
Label	Arista Nashville
Songwriter(s)	Chris DuBois Brad Paisley
Producer(s)	Frank Rogers
Brad Paisley singles chronology
"Then" (2009) "Welcome to the Future" (2009) "American Saturday Night" (2009)

"Welcome to the Future" is a song co-written and recorded by American country music artist Brad Paisley released on July 13, 2009, as the second single from his eighth studio album American Saturday Night (2009). It is the twenty-fourth chart single of his career. In July 2009, Paisley played the song at the White House for President Barack Obama and First Lady Michelle Obama. The song was written by Paisley along with Chris DuBois.

Content

"Welcome to the Future" is a mid-tempo country rock song ^[1] with a production featuring percussion and steel guitar, with a synthesizer in the intro. The lyrics describe the changes that the narrator has seen in his lifetime, including the advances in technology and inter-cultural relationships. ^[2]

In the first verse, he tells of how he wanted to be able to watch television in the car as a child, or have his own video game system instead of having to go to the video arcade, and compares it to today when he can play video games on his phone. The second verse addresses advances in international relationships, by telling of how his grandfather fought against Japan in World War II, but the narrator "was on a video chat this morning / with a company in Tokyo." Verse three addresses the issue of racism after recalling a black friend who had a cross burned in his front yard by the Ku Klux Klan. This verse also alludes to the anti-racist activism of Rosa Parks and Martin Luther King Jr. in the line "From a woman on a bus / to a man with a dream." ^{[3] [4]}

Paisley told Country Weekly magazine that he was inspired to write the song after hearing the announcement that Barack Obama, whom Paisley endorsed, would become President of the United States and realizing that the first president in his children's lives would be an African American. ^[5] This thought also led him to include memories of his own childhood in the song, as well as those of his grandparents. As he stated in his performance at the White House: "If you go back in time and tell either me in a line for Pac-Man, or [my grandfather] any of this stuff, that his grandson would be playing in Japan, he would've thought you were crazy...and then, my own children who -- you are the first president they will remember, which is something." ^[5] Paisley also said that he included the allusion to Dr. King's "I Have a Dream" speech in the final verse because he thought that King's "dream of racial equality" was realized by Obama's election. ^[5]

Reprise

The album features a reprise of the song where Paisley talks more specifically about his own personal life. In particular, it mentions how he attended a showing of Father of the Bride with a girl from his hometown. After breaking up, he wondered who his wife would be and what his children would be like, saying he got his answer when he tucked them in. This is a reference to the fact that his wife, Kimberly Williams-Paisley starred in that particular movie. The song is reprised again as an instrumental version on the album's hidden track "Back to the Future".

Critical reception

Paisley at the White House on July 21, 2009.

The song has received positive reviews from music critics. Matt Bjorke of Roughstock described the song's intro as reminiscent of video game music, but said that it "quickly gives way to steel guitar and heartland rock-like acoustic guitar strumming." He considered the theme similar to Paisley's 2007 single "Letter to Me" and said, "It’s an interesting direction to take a song as it describes how life changes over time." ^[6] Stephen Thomas Erlewine also described the song favorably in his AllMusic review, saying that it was the "first country anthem of the Obama era" and that it showed "Paisley's uncanny knack for capturing the casual contemporary details of American life at the tail-end of the 2000s." ^[7] Jody Rosen of Rolling Stone also described this song favorably, saying that it and the album's title track showed a sense of optimism in his music. ^[8]

Paisley gave his first live performance of the song at the White House on July 21, 2009. ^[9]

On June 1, 2014, Rolling Stone magazine ranked "Welcome to the Future" #100 in their list of the 100 greatest country songs. ^[1]

Music video

The music video for "Welcome to the Future" was directed by Jim Shea and released in mid-August 2009. It was filmed in New York City, Washington D.C., Los Angeles, Tokyo and Kumamoto, Japan. ^[10]

Chart performance

"Welcome to the Future" debuted at number 59 on the U.S. Billboard Hot Country Songs chart for the week of July 11, 2009. Having peaked at number 2 on that chart (behind "Toes" by Zac Brown Band), the song became Paisley's first single to miss number one since 2005's "Alcohol" and ended a streak of ten consecutive number one hits for him.

Chart (2009)	Peak Position
Canada Country ( Billboard ) [11]	1
Canada (Canadian Hot 100) [12]	60
US Billboard Hot 100 [13]	42
US Hot Country Songs ( Billboard ) [14]	2

Year-end charts

Chart (2009)	Position
US Country Songs ( Billboard ) [15]	24

References

1. "100 Greatest Country Songs of All Time". Rolling Stone . June 2014.
2. Reavy, Pat (2009-09-20). "Paisley encore is special thrill for young Utah fans". Deseret News . Retrieved 2009-09-21.
3. Dansby, Andrew (2009-09-09). "Brad Paisley is country's 'ordinary' superstar". Houston Chronicle . Retrieved 2009-09-21.
4. Brown, Greta (2009-09-16). "Reflection on the past". The Mirror. Retrieved 2009-09-21.
5. Conaway, Alanna (2009-12-14). "Story Behind the Song: Presidential Election Sparks Hit Song". Country Weekly. 16 (44): 18. ISSN   1074-3235.
6. "Roughstock Blog: Brad Paisley - "Welcome to the Future"". Archived from the original on 2009-07-02. Retrieved 2009-07-09.
7. Erlewine, Stephen Thomas. "Welcome to the Future review". Allmusic. Retrieved 2009-07-19.
8. Rosen, Jody (2009-07-20). "American Saturday Night". Rolling Stone. Archived from the original on 2009-07-26. Retrieved 2009-09-21.
9. Richards, Chris (2009-09-13). "The More Pleasant Strains of Obama's Job Music's Biggest Acts Play the White House". The Washington Post . Retrieved 2009-09-21.
10. 17 Aug, 2009 Press Release from Arista Nashville for "Welcome to the Future" music video
11. "Brad Paisley Chart History (Canada Country)". Billboard.
12. "Brad Paisley Chart History (Canadian Hot 100)". Billboard. Retrieved February 6, 2011.
13. "Brad Paisley Chart History (Hot 100)". Billboard. Retrieved February 6, 2011.
14. "Brad Paisley Chart History (Hot Country Songs)". Billboard. Retrieved February 6, 2011.
15. "Best of 2009: Country Songs". Billboard . Prometheus Global Media. 2009. Retrieved December 13, 2009.