What Do You Believe In? is the third studio album by British singer Rag'n'Bone Man. It was released on 18 October 2024 through Columbia Records and was preceded by three singles: "What Do You Believe In?", "Rush of Blood" and "Pocket". The album debuted at number three on the UK Albums Chart and peaked at number two on the Scottish Albums Chart.[1] The album serves as a follow-up to his 2021 album Life by Misadventure.
The album's title comes from a conversation Rag'n'Bone Man, whose real name is Rory Charles Graham, had with his son about the death of Graham's mother.[2] About the album, Graham writes, "Although I'm nervous about the release of this new album and what people will make of it, when I take the vinyl from it's sleeve and put the needle down, I know I've made something real and authentic to me. This record What Do You Believe In? is my celebration of life and all of its twists & turns. Made with love."[3] The album was released on 18 October 2024, with a deluxe edition released on the same day.
The album received mixed reviews upon release. Robin Murray of Clash concludes that the album "offers sonic comfort while still challenging its maker. At times caramel smooth, at others breathlessly open, it’s a song cycle that revels in quiet truths."[4] Writing for i, Ed Power negatively responds to the record, saying, "The hopes and fears that Rag'n'Bone Man wrestles with are authentic and universal. But the strength of those feelings is undermined by formulaic soul-pop."[5] Reviewing the album for Renowned for Sound, Gabriel Barnett admits that while the album has "touching moments, Rag'n'Bone Man's powerful voice is the only consistent highlight. He touches on deeply personal themes, but the repetitive, sometimes corny production and a reluctance to evolve his sound make What Do You Believe In? an album that, though sincere, doesn’t stand out in this decade’s new golden era of popular music."[6]
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