White Day | |
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Observed by | Countries in East and Southeast Asia |
Date | March 14 |
Next time | March 14, 2025 |
Frequency | Annual |
Related to | Valentine's Day |
White Day | |||||||
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Chinese name | |||||||
Traditional Chinese | 白色情人節 | ||||||
Simplified Chinese | 白色情人节 | ||||||
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Burmese name | |||||||
Burmese | အဖြူနေ့ | ||||||
Vietnamese name | |||||||
Vietnamese | Ngày Valentine Trắng | ||||||
Korean name | |||||||
Hangul | 화이트데이 | ||||||
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Japanese name | |||||||
Katakana | ホワイトデー | ||||||
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Khmer name | |||||||
Khmer | ថ្ងៃពណ៌ស |
White Day is celebrated annually on March 14,one month after Valentine's Day,when people give reciprocal gifts to those who gave them gifts on Valentine's Day. It began in Japan in 1978;its observance has spread to several other East Asian nations like China,Taiwan,South Korea and countries worldwide.
Though Valentine's Day was first attempted to be celebrated in Japan in 1936,it did not begin to be popularly celebrated until the 1970s,giving the day a different observation from in the West. [1] It was primarily an opportunity for girls to show that they like a boy. [1] In 1977,a Fukuoka-based confectionery company,Ishimuramanseido ,marketed marshmallows to men on March 14,calling it Marshmallow Day (マシュマロデー,Mashumaro Dē). [2] White Day was first celebrated in 1978 in Japan. [2] The National Confectionery Industry Association started it as an "answer day" to Valentine's Day on the grounds that men should pay back the women who gave them chocolate and other gifts on Valentine's Day. [2]
Soon thereafter,confectionery companies began marketing white chocolate. Flowers and other gifts are also given on this day. [3]
White Day is celebrated one month after Valentine's Day,on March 14. With countries that observe White Day,typically Valentine's Day is celebrated by women and girls presenting chocolate gifts (either store-bought or handmade),usually to the other men and boys,as an expression of love,courtesy,or social obligation. [4]
On White Day,the reverse happens:men who received a honmei-choco (本命チョコ,'chocolate of love') or giri-choco (義理チョコ,'courtesy chocolate') [5] on Valentine's Day are expected to return the favor by giving gifts to the women. [6] Gift exchanges happen between romantic partners,friends,and coworkers. [7] Traditionally,popular White Day gifts include food like white chocolate,marshmallows,candy,cookies,and other "white" accessories like jewelry,bags,lotions,and lingerie. [8] [9]
Sometimes the term sanbai gaeshi (三倍返し,'triple the return') is used to describe the generally recited rule for men that the return gift should be two to three times the worth of the Valentine's gift they received. [2]
In the latter half of the 2010s,sales figures indicated a decline in the popularity of the observation. It was seen as a result of reduced sales of obligation chocolates on Valentine's Day. Another reason given for the reduction of popularity is the changing gender roles within Japanese culture. [10]
Outside of Japan,the practice of giving response gifts one month after Valentine's Day has spread internationally. In those cultures,White Day is,for the most part,observed similarly. Some places where this occurs include China, [11] [12] South Korea, [13] [11] [14] Taiwan, [13] [11] and Vietnam. [11] [14]
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Father's Day is a holiday honoring one's father,or relevant father figure,as well as fatherhood,paternal bonds,and the influence of fathers in society. The single most common date among world countries is the third Sunday of June,which was founded in the state of Washington,United States,by Sonora Smart Dodd in 1910.
Valentine's Day,also called Saint Valentine's Day or the Feast of Saint Valentine,is celebrated annually on February 14. It originated as a Christian feast day honoring a martyr named Valentine,and through later folk traditions it has also become a significant cultural,religious and commercial celebration of romance and love in many regions of the world.
Chocolate-coated marshmallow treats,also known as chocolate teacakes,are confections consisting of a biscuit base topped with marshmallow-like filling and then coated in a hard shell of chocolate. They were invented in Denmark in the 19th century and later also produced and distributed by Viau in Montreal as early as 1901. Numerous varieties exist,with regional variations in recipes. Some variants of these confections have previously been known in many countries by names comprising equivalents of the English word negro.
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Godiva Chocolatier is a Belgian-based international chocolate maker which is owned by Turkish conglomerate Yıldız Holding.
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Etiquette in Japan forms common societal expectations of social behavior practiced throughout the nation of Japan. The etiquette of Japan has changed greatly over the millennia as different civilizations influenced its culture. Modern Japanese etiquette has a strong influence from that of China and the Western world,but retains many of its unique traditional elements.
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Morozoff Limited is a confectionery and cake company headquartered in Kobe,Japan. Since its founding in 1931 by Fedor Dmitrievich Morozoff,a white emigre from Russia,Morozoff has grown and now has 952 restaurants and cafes across Japan.
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The following outline is provided as an overview of and topical guide to chocolate:
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Nope, this is not a day solely dedicated to honor the color white or something like that, but it is directly related to Valentine's Day, that originated in Japan and is practiced in its neighboring countries such as China, Taiwan, South Korea, and Vietnam.