White Day | |
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Observed by | Japan, Countries in East and Southeast Asia |
Date | March 14 |
Next time | March 14, 2025 |
Frequency | Annual |
Related to | Valentine's Day |
White Day | |||||||
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Chinese name | |||||||
Traditional Chinese | 白色情人節 | ||||||
Simplified Chinese | 白色情人节 | ||||||
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Burmese name | |||||||
Burmese | အဖြူနေ့ | ||||||
Vietnamese name | |||||||
Vietnamese | Ngày Valentine Trắng | ||||||
Korean name | |||||||
Hangul | 화이트데이 | ||||||
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Japanese name | |||||||
Katakana | ホワイトデー | ||||||
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Khmer name | |||||||
Khmer | ថ្ងៃពណ៌ស |
White Day is celebrated annually on March 14,one month after Valentine's Day,when people give reciprocal gifts to those who gave them gifts on Valentine's Day. It began in Japan in 1978;its observance has spread to several other East Asian nations like China,Taiwan,South Korea and countries worldwide.
Though Valentine's Day was first attempted to be celebrated in Japan in 1936,it did not begin to be popularly celebrated until the 1970s,giving the day a different observation from in the West. [1] It was primarily an opportunity for girls to show that they like a boy. [1] In 1977,a Fukuoka-based confectionery company,Ishimuramanseido ,marketed marshmallows to men on March 14,calling it Marshmallow Day (マシュマロデー,Mashumaro Dē). [2] White Day was first celebrated in 1978 in Japan. [2] The National Confectionery Industry Association started it as an "answer day" to Valentine's Day on the grounds that men should pay back the women who gave them chocolate and other gifts on Valentine's Day. [2]
Soon thereafter,confectionery companies began marketing white chocolate. Flowers and other gifts are also given on this day. [3]
White Day is celebrated one month after Valentine's Day,on March 14. With countries that observe White Day,typically Valentine's Day is celebrated by women and girls presenting chocolate gifts (either store-bought or handmade),usually to the other men and boys,as an expression of love,courtesy,or social obligation. [4]
On White Day,the reverse happens:men who received a honmei-choco (本命チョコ,'chocolate of love') or giri-choco (義理チョコ,'courtesy chocolate') [5] on Valentine's Day are expected to return the favor by giving gifts to the women. [6] Gift exchanges happen between romantic partners,friends,and coworkers. [7] Traditionally,popular White Day gifts include food like white chocolate,marshmallows,candy,cookies,and other "white" accessories like jewelry,bags,lotions,and lingerie. [8] [9]
Sometimes the term sanbai gaeshi (三倍返し,'triple the return') is used to describe the generally recited rule for men that the return gift should be two to three times the worth of the Valentine's gift they received. [2]
In the latter half of the 2010s,sales figures indicated a decline in the popularity of the observation. It was seen as a result of reduced sales of obligation chocolates on Valentine's Day. Another reason given for the reduction of popularity is the changing gender roles within Japanese culture. [10]
Outside of Japan,the practice of giving response gifts one month after Valentine's Day has spread internationally. In those cultures,White Day is,for the most part,observed similarly. Some places where this occurs include China, [11] [12] South Korea, [13] [11] [14] Taiwan, [13] [11] and Vietnam. [11] [14]
Confectionery is the art of making confections,or sweet foods. Confections are items that are rich in sugar and carbohydrates although exact definitions are difficult. In general,however,confections are divided into two broad and somewhat overlapping categories:bakers' confections and sugar confections.
Valentine's Day,also called Saint Valentine's Day or the Feast of Saint Valentine,is celebrated annually on February 14. It originated as a Christian feast day honoring a martyr named Valentine,and through later folk traditions it has also become a significant cultural,religious and commercial celebration of romance and love in many regions of the world.
Chocolate-coated marshmallow treats,also known as chocolate teacakes,are confections consisting of a biscuit base topped with marshmallow-like filling and then coated in a hard shell of chocolate. They were invented in Denmark in the 19th century under the name Flødeboller,and later also produced and distributed by Viau in Montreal as early as 1901. Numerous varieties exist,with regional variations in recipes. Some variants of these confections have previously been known in many countries by names comprising equivalents of the English word negro.
A Moon Pie is an American snack,popular across much of the United States,which consists of two round Graham crackers,with marshmallow filling in the center,dipped in a flavored coating. The snack is often associated with the cuisine of the American South,where they are traditionally accompanied by an RC Cola. Today,MoonPies are made by Chattanooga Bakery,Inc.,in Chattanooga,Tennessee.
Kit Kat is a chocolate-covered wafer bar confection created by Rowntree's of York,England. It is produced globally by Nestlé,except in the United States,where it is made under licence by the H. B. Reese Candy Company,a division of the Hershey Company.
Cornetto is an Italian brand of ice cream cone dessert,which is manufactured and owned by parent company Unilever. Cornetto are sold as part of the Heartbrand product line,known internationally by different names,including Algida in Italy,Wall's in the UK and Pakistan,HB in the Republic of Ireland,Frigo in Spain,and Kwality Wall's in India. Many variations of the product exist,ranging from milk-based ice cream to vegetable fat-based dessert.
Pepero (Korean: 빼빼로),also "chocolate-covered pretzel stick",is a thin cookie stick dipped in compound chocolate. Pepero has been manufactured by Lotte Wellfood in South Korea since 1983. Pepero is mostly made up of cocoa mass and flour. It is exported to approximately 64 countries worldwide and is especially popular in Singapore,Malaysia,India and the Philippines. Pepero has been awarded numerous times for its sales and designs.
Godiva Chocolatier is a Belgian-based international chocolate maker which is owned by Turkish conglomerate Yıldız Holding.
Black Day (Korean: 블랙데이) is an unofficial holiday observed on April 14 each year. It is mostly observed in South Korea by singles. The day is intentionally contrasted to Valentine's Day and White Day,which are both on the 14th day of their respective months. People who did not receive gifts on either of those holidays gather on Black Day to eat jajangmyeon,noodles with black bean sauce.
Milka is a Swiss brand of chocolate confectionery. Originally made in Switzerland in 1901 by Suchard,it has been produced in Lörrach,Germany,from 1901. Since 2012 it has been owned by US-based company Mondelez International,when it started following the steps of its predecessor Kraft Foods Inc.,which had taken over the brand in 1990. It is sold in bars and a number of novelty shapes for Easter and Christmas. Products with the Milka brand also include chocolate-covered cookies and biscuits.
Morinaga &Company,Ltd. is a global confectionery company in Tokyo,Japan,in operation since 1899. Their products include candy and other confectioneries.
A choco pie is a snack cake consisting of two small round layers of cake with marshmallow filling and a chocolate covering. The term originated in the United States but is now also used widely in South Korea,Japan,and countries to which it exports,and many other countries as either a brand name or a generic term. Names for similar confections in other places include chocolate marshmallow pie,Wagon Wheels,angel pie,and moon pie.
Morozoff Limited is a confectionery and cake company headquartered in Kobe,Japan. Since its founding in 1931 by Fedor Dmitrievich Morozoff,a white emigre from Russia,Morozoff has grown and now has 952 restaurants and cafes across Japan.
Giri choco is chocolate given by women to men on Valentine's Day in Japan as a customary gift. Unlike honmei choco,which is given to romantic partners,giri choco is a type of chocolate that women give to male co-workers,bosses,and acquaintances out of appreciation and politeness. Men generally reciprocate by giving women gifts on White Day,which is celebrated on March 14.
Black Thunder is a chocolate bar made and sold in Japan by the Yuraku Confectionery Company. It contains a cocoa-flavored cookie bar mixed with Japanese-style rice puffs,coated with chocolate. The manufacturer's suggested retail price is ¥30,before tax. The main advertising slogan translates to "Delicious taste in a flash of lightning!" The story of the Yuraku Confectionery Company and its Black Thunder bar has been treated in the Japanese business press as something of a modern-day rags to riches story.
Love,Election and Chocolate,abbreviated as Koichoco (恋チョコ),is a Japanese eroge visual novel developed by Sprite,which was released in Japan on October 29,2010 for Windows PCs and later ported to the PlayStation Portable on September 27,2012. The gameplay in Love,Election and Chocolate follows a branching plot line,which offers pre-determined scenarios with courses of interaction,and focuses on the appeal of the five female main characters by the player character. There have been two manga adaptations serialized in ASCII Media Works' Dengeki G's Magazine and Dengeki Daioh. A 12-episode anime television series adaptation produced by AIC Build and directed by Tōru Kitahata aired between July and September 2012,with an additional episode released on the series' final Blu-ray Disc and DVD volume in March 2013.
Shitsuren Chocolatier,also known by its French subtitle Un chocolatier de l'amour perdu,is a Japanese manga series written and illustrated by Setona Mizushiro. It was serialized in Shogakukan's Rinka magazine starting in 2008,moving to Monthly Flowers magazine in 2010 where it completed its serialization in 2014. Shogakukan collected the individual chapters into nine bound volumes published from January 2009 to February 2015. The manga was also adapted into a live-action Japanese television drama starring Arashi's Jun Matsumoto in the lead role. It aired for eleven episodes on Fuji TV from January to March 2014.
Chocolate-covered fruits include blueberries,pomegranate,strawberries,oranges,dried apricots,and other candied fruits and citrus peels. Dark chocolate,milk chocolate and white chocolate are used for decoration. Nuts,coconut,chocolate chips,sprinkles,and other toppings are sometimes added. During the Christmas season chocolate covered fruits are sold at European markets.
Ruby chocolate is a style or distinct variety of chocolate that is pink or purple in colour. Barry Callebaut,a Belgian–Swiss cocoa company,introduced it as a distinct product on 5 September 2017 after beginning development of their product in 2004. It has a pink color,and Barry Callebaut says it is a fourth natural type of chocolate. Some other industry experts have said that some cacao pods are naturally pink or purple in colour,and thus pink chocolate has been available before.
Commonwealth Foods,Inc.,simply known as Comfoods,is a Philippine food and beverage company based in Makati.
Nope, this is not a day solely dedicated to honor the color white or something like that, but it is directly related to Valentine's Day, that originated in Japan and is practiced in its neighboring countries such as China, Taiwan, South Korea, and Vietnam.