Travelocity.com is an online travel agency owned by the American Expedia Group. It has 12.4 million monthly unique visitors, making it the third most popular website owned by Expedia Group, after Expedia.com and Hotels.com.
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.
The Zagat Survey, commonly referred to as Zagat and established by Tim and Nina Zagat in 1979, is an organization which collects and correlates the ratings of restaurants by diners. For their first guide, covering New York City, the Zagats surveyed their friends. At its height around 2005, the Zagat Survey included 70 cities, with reviews based on the input of 250,000 individuals with the guides reporting on and rating restaurants, hotels, nightlife, shopping, zoos, museums, music, movies, theaters, golf courses, and airlines. The guides are sold in book form, and were formerly only available as a paid subscription on the Zagat website.
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website.
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about "what" the site visitor is searching for but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include "Hong Kong hotels", "Manhattan restaurants", and "Dublin car rental". Local searches exhibit explicit or implicit local intent. A search that includes a location modifier, such as "Bellevue, WA" or "14th arrondissement", is an explicit local search. A search that references a product or service that is typically consumed locally, such as "restaurant" or "nail salon", is an implicit local search.
Tripadvisor, Inc. is an American company that operates online travel agencies, comparison shopping websites, and mobile apps with user-generated content.
A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query. The user inputs a query within a web browser or a mobile app, and the search results are often a list of hyperlinks, accompanied by textual summaries and images. Users also have the option of limiting the search to a specific type of results, such as images, videos, or news.
Amadeus IT Group, S.A. is a major Spanish multinational technology company that provides software solutions for the global travel and tourism industry. It is the world's leading provider of travel technology that focus on developing software for airlines, hotels, travel agencies, and other travel-related businesses to enhance their operations and customer experiences.
The Stanford Web Credibility Project, which involves assessments of website credibility conducted by the Stanford University Persuasive Technology Lab, is an investigative examination of what leads people to believe in the veracity of content found on the Web. The goal of the project is to enhance website design and to promote further research on the credibility of Web resources.
Hotwire is a travel website that offers airline tickets, hotel rooms, rental cars, and vacation packages. It operates by selling off unsold travel inventory at discounted prices. The company is headquartered in San Francisco, CA, Hotwire, Inc. is an operating company of the Expedia Group, which also operates the website ClassicVacations, Expedia, Hotels.com, Orbitz, Travelocity and Egencia.
A review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site.
A travel website is a website that provides travel reviews, trip fares, or a combination of both. Over 1.5 billion people book travel per year, 70% of which is done online.
Dohop is a booking service that focuses on cheap international flights. It began as a successful Icelandic technology startup company, tailoring a solution to the problem of how to stitch together different flights on different airlines, which helps budget travellers. It began as a startup in 2004, and in 2018, it was sold to Priceline, which at the time also owned the competing booking sites Booking.com and Expedia.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
Trip.com Group Limited is a multinational travel agency headquartered in Shanghai, China. It is the largest online travel agency in China and one of the largest travel service providers in the world.
HotelsCombined, a unit of Booking Holdings, is a hotel metasearch engine founded in 2005, with headquarters in Sydney, Australia.
Hotel ratings are often used to classify hotels according to their quality. From the initial purpose of informing travellers on basic facilities that can be expected, the objectives of hotel rating have expanded into a focus on the hotel experience as a whole. Today the terms 'grading', 'rating', and 'classification' are used to generally refer to the same concept, that is, to categorize hotels.
Trivago N.V., marketed with lowercase styling as trivago, is a German technology company specializing in internet-related services and products in the hotel, lodging and metasearch fields. The company is headquartered in Düsseldorf. The American online travel company Expedia Group owns a majority of the company's stock.
CheapAir.com is an American online travel agency, established in 1989 by Jeff Klee. Based in Agoura Hills, California with an additional office in Chicago, CheapAir is a privately owned company under the parent company AmTrav. According to Travel Weekly, CheapAir.com, under the parent company AmTrav, is ranked #38 on the 2022 Power List of Travel Agencies in the United States.
Pronto Hotel is a metasearch engine for hotel prices, founded in 2007 and based in Rome, Italy.
