EaseMyTrip

Last updated

EaseMyTrip
Company type Public
ISIN INE07O001018
Industry Online travel agency
Founded2008;17 years ago (2008)
Founders
Headquarters,
India
Area served
Worldwide
Services
RevenueIncrease2.svg590 crore (US$68 million) (FY24) [1]
Increase2.svg228 crore (US$26 million) (FY24) [1]
Increase2.svg157 crore (US$18 million) (FY24) [1]
Subsidiaries Spree Hotels and Real Estate Pvt Ltd
Website www.easemytrip.com

EaseMyTrip is an Indian multinational online travel company, headquartered in New Delhi, India. It was founded in 2008 by Nishant Pitti, Rikant Pitti, and Prashant Pitti. The company provides hotel bookings, air tickets, domestic and international holiday packages, bus bookings, and white-label services. EaseMyTrip has overseas offices in Singapore, UAE and Thailand [2] with country-specific websites for UAE, UK and Thailand.

Contents

History

Homescreen of the EaseMyTrip mobile app EaseMyTrip Homescreen Screenshot.jpeg
Homescreen of the EaseMyTrip mobile app

The idea for EaseMyTrip came when the brothers, Nishant Pitti and Rikant Pitti used to book air tickets for their father's frequent business trips, and saved money in the booking process. Initially based out of their home garage as a travel agency, the duo lost all of the initial investment within the first three months. [3] Later on, references from family and friends helped and a major turnaround came when an airline noticed multiple bookings coming from a single email account and contacted the Pitti brothers to become its travel partner. [4]

In 2019, EaseMyTrip had a network of more than 42,000 travel agents, 1,200 franchise outlets, 640 white-label solutions, and around 1,600 distributors. [2]

In 2019, EaseMyTrip expanded its operations to international markets such as UAE, UK, US, Philippines, Singapore, and Thailand. [5] [6] [7]

In March 2021, EaseMyTrip went public with an initial public offering. [8] [9] [10]

In June 2021, EaseMyTrip collaborated with Oyo Rooms, Airbnb, and Yatra to form the Confederation of Hospitality, Technology and Tourism Industry (CHATT), an industry body for the tourism sector of India. [11]

In September 2021, it became a unicorn after its market capitalisation crossed $1 billion. [12] In December 2021, the organisation hired Vijay Raaz and Varun Sharma as their brand ambassadors. [13]

EaseMyTrip acquired Spree Hospitality, a hospital management company established in 2011 by Keshab Baljee, for an undisclosed amount. [14] [15] The company announced the acquisition of travel marketplace Traviate in October 2021. [16] EaseMyTrip acquired YoloBus, an intercity mobility platform, in 2021. [17]

In August 2024, the platform signed on Jacqueline Fernandez as a brand ambassador. [18] [19]

On 17th September 2024, it announced its move into the medical tourism sector with the acquisition of a 49 per cent equity stake in Pflege Home Healthcare for 30 crore, and a 30 per cent stake in Rollins International for ₹60 crore. [20] [21]

In November 2024, EaseMyTrip acquired a 49% stake in Planet Education Australia. This move will expand its presence in international study tourism. [22]

Services

In January 2020, EaseMyTrip announced it will allow users to book flight tickets via WhatsApp. Users can activate the autonomous interactive program by sending a message and the booking bot will guide users through the end-to-end process. [23]

In 2021, the company launched another feature where if a person can show a waiting ticket in a train, they would get a discount from Easemytrip on flights. [24]

In order to provide travel services on the Open Network for Digital Commerce (ONDC), EaseMyTrip has announced the launch of ScanMyTrip on 12 September 2024. By allowing them to offer their services—flights, hotels, and homestays—on the ONDC, ScanMyTrip seeks to empower MSMEs, homestays, and OTAs (Online Travel Agencies). [25]

IPO

In 2019, it filed for a ₹510 crore ($72.13 million) initial public offering (IPO) with the Securities and Exchange Board of India (SEBI), [26] [27] making them the first online travel agency to be listed on the Indian stock exchanges. [28] The issue was managed by Axis Bank and JM Financial. [29] It opened for subscription on 8 March 2021 and was listed on the stock market on 19 March 2021. [8] The IPO was subscribed over 159 times. [30]

HSBC Global Investment Funds, Tata Trustee Company, Aditya Birla Sunlife Insurance Company, Nomura, Sundaram Mutual Fund, Nippon Life India Trustee Company, and Bajaj Allianz Life Insurance Company were its anchor investors. [31] [32]

Philanthropy

In 2018, the employees of the company contributed a day's salary for the relief measures of Kerala floods. [33]

During the second wave of the COVID-19 oxygen crisis in India, the company donated 550 oxygen concentrators [34] and launched a refund policy that promised full refund for ticket cancellations, including the costs deducted by the airlines. [35]

Controversies

On March 8, 2022,[ when? ] a consumer technology firm from Pune called udChalo filed a trademark infringement case against EaseMyTrip. [36] Previously, MakeMyTrip also moved to Delhi High Court against the company and Google both for Trademark violation. [37]

Collaborations

Recognition

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References

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