Agoda

Last updated

Agoda Company Pte.
Agoda logo 2019.svg
Type of business Subsidiary
Type of site
Travel and accommodation
Founded2005;21 years ago (2005)
Headquarters Singapore and Thailand
Area servedGlobal
Founder(s) Robert Rosenstein (co-founder)
Michael Kenny (co-founder)
Key people Omri Morgenshtern (CEO)
John Wroughton Brown (chairman)
Idan Zalzberg (CTO)
Damien Pfirsch (CCO)
Thi-Mai-Linh Bui (CFO)
Products Travel agency
Metasearch engine
Parent Booking Holdings
URL www.agoda.com

Agoda.com, headquartered in Singapore, is an online travel agency that facilitates reservations for lodging, flights, ground transportation, and activities. It is a subsidiary of Booking Holdings. [1] [2] [3]

Contents

History

Agoda was co-founded in 2005 by American school friends Michael Kenny and Robert Rosenstein. Kenny had previously launched Phuket-based PlanetHoliday.com and PrecisionReservations.com, which were incorporated into Agoda. [4]

In 2007, Agoda was acquired by Booking Holdings, formerly The Priceline Group. [5]

Agoda launched iOS and Android mobile apps in July 2011. [6]

After Booking Holdings acquired Israel-based startup Qlika in 2014, the Qlika team joined Agoda to automate and scale its marketing systems. [7]

In November 2014, the company opened a research center in Tel Aviv. [8]

In May 2016, Booking Holdings acquired Taipei-based startup WooMoo, the creator of POP, a mobile app that focused on prototyping. Its team relocated to Bangkok. [9] [7]

In May 2018, CEO and co-founder Rob Rosenstein became the chairman of Agoda and a strategic advisor to Booking Holdings. John Wroughton Brown, the COO, was promoted as the new CEO of Agoda, with Chief Product Officer Omri Morgenshtern, who joined the company as part of the Qlika acquisition, named as the new COO. [10]

In November 2018, Agoda launched airport transfers via a partnership with Mozio. [11]

In September 2019, Agoda launched a brand refresh including a new logo, custom font, and cartoon mascots called Agojis based on the circles in the logo. [12]

In October 2019, flight bookings were introduced. [13]

In November 2019, Agoda launched B2B products including a white-label platform. [14]

In May 2020, Agoda announced the layoffs of 1,500 people due to the COVID-19 pandemic. [15]

In June 2022, John Brown left the position of CEO, with then-Chief Product Officer Omri Morgenshtern becoming the new CEO. [16]

Illegal and unregistered hotels

In April 2017, the Tourism Minister of Thailand called for travel agencies including Agoda to delete illegal and unregistered hotels from the platforms. [17] [18] Agoda was the primary company criticized, and its success is part of what led the Ministry of Tourism & Sports to create a competitive hotel booking website. [19]

In June 2018, Agoda cooperated with the Taipei City Government's request to remove illegal and unregistered Taipei hotels from its listings. [20]

Unfair competition allegations in Turkey

In September 2018, Agoda was one of 20 online travel agencies that faced legal action from the Turkish Travel Agencies Association due to alleged unfair competition. [21] It faced a potential ban as part of this lawsuit. [22] In January 2026, regulators in Turkey filed a lawsuit seeking to ban Agoda as well as many other travel agencies. [23]

Misleading discount claims in UK

In October 2017, Agoda was one of six major online travel agencies that was subject to a probe by the Competition and Markets Authority in the United Kingdom. The probe was related to "concerns about hidden charges, pressure selling tactics, misleading discount claims and the order in which results appear on the site pages." The companies agreed to stop engaging in such misleading tactics. [24] [25] [26]

Delayed refund to customer after booking a non-existent hotel

In December 2017, Agoda initially refused to give a refund to a customer that booked a non-existent hotel. The refund was paid after a fraud complaint was filed with the Thai government. [27]

Issues from lodging suppliers

In 2019, Agoda was criticized for difficulties with hotel suppliers removing their listings from the platform. [28]

In Japan, in 2024, reservation system troubles led to calls for improvement from regulatory authorities. [29] [30] [31]

In November 2024, Route Inn Hotels  [ ja ], a major hotel chain in Japan, warned that room reservations sold through overseas booking sites such as Agoda had issues such as being unable to confirm reservations, discrepancies in reservation details, and rooms being sold at significantly higher prices than those set by the hotel. [32]

In June 2025, Toyoko Inn, another major hotel chain in Japan, also issued a warning on its website, stating that some of the hotel room allocations provided to partner sites had been resold on overseas booking platforms such as Agoda, leading to problems. [33]

Also in June 2025, Fuji Dream Airlines, Japanese regional airline, issued a warning, reporting troubles with airline tickets purchased through Agoda, which is not a contracted travel agency.

Several issues have been reported regarding Agoda, including changing a room plan from "one night with dinner" to "one night with two meals" without the accommodation provider's consent, accepting reservations for smoking rooms at entirely non-smoking properties, and inflating accommodation fees. [34]

Other issues reported in Japanese news media include reservation information not being communicated to the accommodation provider or being transmitted incorrectly, resulting in the proper rooms not being secured; rooms being sold at significantly higher prices than the hotel's listed rates; bookings being sold as non-refundable; and reservations being canceled by Agoda just days before the scheduled stay. [35] In response to these problems, Japan Tourism Agency (JTA) determined these actions to be breaches of obligation and issued a business improvement request to Agoda in March 2025. [36]

In June 2025, Yoshiharu Hoshino, CEO of Hoshino Resorts, posted on Twitter (X), quoting a Kyodo News report on the JTA's improvement request to Agoda. [36] He commented, "Hoshino Resorts has no contract with the online travel agent AGODA, but there have been frequent cases where guests who booked through AGODA arrive and are unable to secure a room. Just recently, a guest who had booked through AGODA showed up at a hotel that was closed for maintenance. There is clearly a problem with AGODA's system". [37] [38] [39]

According to an independent survey conducted by Nikkei , about 20% of Agoda users have experienced some sort of trouble, such as "the hotel they thought they had booked was not actually reserved", "their reservation was canceled without consent", or "the airline ticket did not match the conditions at the time of purchase". Furthermore, about half of those who consulted Agoda about such issues were simply told to handle the matter themselves. [40]

In July 2025, Agoda CEO Omri Morgenshtern announced that Agoda ceased handling inventory from specific third-party suppliers identified as the cause of the troubles. He also outlined measures such as the introduction of AI-based pre-monitoring systems and the strengthening of management systems for third-party suppliers. [41]

In July 2025, Agoda suspended transactions with fraudulent businesses involved in disputes with travelers and launched additional measures to prevent fraud. [42]

Issues continued in August 2025. [43]

NDA clauses in severance packages

In September 2025, Agoda laid off approximately 50 Singapore employees and included severance clauses prohibiting contact with government agencies or trade unions, threatening to revoke benefits if breached. Following strong condemnation from the Ministry of Manpower and National Trades Union Congress, Agoda apologized, acknowledging the clauses were "inappropriate". [44]

In August 2025, Agoda laid off its customer support roles in Singapore, Hungary and China offices. About 50 Singaporean staff were affected. Retrenched staff in Singapore were told they are not to make reports to any government agencies, statutory boards or trade unions about the retrenchment. Those who do so will have their severance entitlements revoked. If any severance payments were made by Agoda to the employee, they would have to repay the company "in full" and "on demand". [45] [46]

This drew a strong rebuke from the National Trade Union Congress (NTUC) and the Singapore Industrial and Services Employees' Union (SISEU). In a joint statement, both NTUC and SISEU condemned Agoda for the way it conducted the retrenchment of the 50 Singaporean employees. NTUC called on Agoda to clarify its position and urge the Ministry of Manpower to investigate this allegation against Agoda as it deeply affects workers' rights to protection at the workplace. [47]

Under Singapore's Employment Act 1968, employers with at least 10 employees must submit a Mandatory Retrenchment Notification to the Ministry of Manpower within five working days after the employee has been notified of his retrenchment. In addition to not having comply with their legal obligations, Agoda went on to threaten its employees of repercussions should the authorities be informed. [48]

Agoda's spokesperson said that employees affected by the company's retrenchment exercise were given "every support" in line with industry standards, and they were also free to seek alternative legal options or engage with local authorities if they so wished. [49] [50] [51]

References

  1. Kuentak, Pattama (7 June 2021). "Book a date". Bangkok Post .
  2. Menze, Jill (December 9, 2021). "Agoda launches Beds Network to help hotels distribute wholesale rates". PhocusWire.
  3. Peltier, Dan (September 21, 2018). "Booking Holdings' Agoda Takes a Distinctive Approach on Short-Term Rentals". Skift .
  4. Kaveevivitchai, Nithi (August 5, 2013). "Boom at the inn". Bangkok Post .
  5. "Priceline.com acquires asian online hotel reservation service co Agoda". Archived from the original on 2023-04-09.
  6. Schaal, Dennis (July 15, 2011). "Agoda debuts iPhone app with lots of Asia hotels". Phocuswire.
  7. 1 2 Empson, Rip (March 11, 2014). "Priceline Buys Israel's Qlika For $15-20M To Boost Global Expansion With Rocket Science-Powered Ad Tech". TechCrunch .
  8. Shamah, David (21 November 2014). "Priceline hotel site seeks big data expertise in israel". Times of Israel.
  9. Shu, Catherine (May 24, 2016). "Taipei-based startup Woomoo acqui-hired by Priceline". TechCrunch .
  10. O'Neill, Sean (May 9, 2018). "Agoda Names New CEO as It Aims to Go Global". Skift .
  11. Litwak, David (November 24, 2018). "Mozio Group Launches in Asia with Agoda, Ctrip Partnerships". Mozio .
  12. "Agoda unveils fresh look". Travel Weekly. September 19, 2019.
  13. Hamdi, Raini (October 18, 2018). "Agoda Is Starting to Offer Flights to Take On Rivals in Asia". Skift .
  14. "Agoda Enhances Traveler Experience With New Capabilities and Offering For B2B2C Partners". Business Wire. November 11, 2019 via Booking Holdings.
  15. Hamdi, Raini (2020-05-18). "Booking's Agoda Cuts 1,500 Workers in Asia". Skift . Archived from the original on 2022-06-23.
  16. "Omri Morgenshtern appointed Agoda CEO". Globes . 2022-04-19.
  17. "Tourism Minister calls on Agoda, OTAs told to drop illegal hotels". The Phuket News . April 1, 2017.
  18. "Tourism Ministry tells Agoda to drop illegal hotels". Bangkok Post . April 2017.
  19. "Phuket News: Ministry to take on big hotel booking sites". The Phuket News . September 18, 2013.
  20. Strong, Matthew (June 12, 2018). "Online reservation site Agoda to remove illegal Taipei hotels". Taiwan News .
  21. "Tourism body to start legal action against 20 booking portals". Daily Sabah . September 8, 2018.
  22. "Turkey Looking to Ban 20 Travel Booking Sites". GTP Headlines. August 14, 2018.
  23. "Top Turkish tourism body files lawsuit seeking ban on Airbnb, Expedia". Daily Sabah . January 27, 2026.
  24. "Six hotel sites agree to stop 'misleading' tactics and hidden charges". Sky News . 6 February 2019.
  25. Calder, Simon (October 27, 2017). "HOTEL Booking Websites Face Investigation into Selling Practices". The Independent .
  26. "UK launches probe into hotel booking sites". The Guardian . 27 October 2017.
  27. Itthipongmaetee, Chayanit (December 7, 2017). "WOMAN BLAMES BAD CLICK FOR 150,000B BANGKOK HOTEL BILL. THEN HER STORY GOT WEIRDER". Khaosod .
  28. Hamdi, Raini (July 11, 2019). "Agoda Dubbed 'Hotel California' in Asia as Hotel Suppliers Say They Can Never Leave". Skift .
  29. "星野リゾートも怒り心頭な「アゴダ」、旅行予約サイトでトラブルを回避する自己防衛策とは". ダイヤモンド・オンライン (in Japanese). July 18, 2025.
  30. "「行ったらホテルがなかった」大手旅行予約サイト「アゴダ」でトラブル続出!国交省は改善求める【news23】" ["When I arrived, there was no hotel available!" Major travel booking site Agoda experiences numerous problems! Ministry of Land, Infrastructure, Transport and Tourism calls for improvements. [news23]]. TBS NEWS DIG (in Japanese). July 23, 2025.
  31. "アゴダでトラブル経験2割 「返信なし」2割、「自己解決を」5割". 日本経済新聞 (in Japanese). August 18, 2025.
  32. "【注意喚起】一部の海外予約サイト(agoda等)ご利用時の注意事項に関するご案内" [[Warning] Important information regarding the use of certain overseas booking sites (such as Agoda)] (in Japanese). Route Inn Grantia Shiretoko.
  33. "[Toyoko Inn Official][PSA] Notice Regarding the Use of Overseas Booking Sites (e.g. Agoda etc)". Toyoko Inn . June 15, 2025.
  34. "旅館から怒りの声「勝手に内容を変えて販売し、責任とらないってどうなの?」 宿泊予約サイトAgoda問題 取材に対する回答は… | 熊本のニュース|RKK NEWS|RKK熊本放送" [An inn expresses anger: "How can they arbitrarily change the content and sell it without taking responsibility?" Agoda, the accommodation booking site, is facing a scandal. Here's their response to inquiries...]. RKK熊本放送 (in Japanese). June 30, 2025.
  35. "アゴダでホテル予約も「予約自体とれてない」「勝手にキャンセル」トラブル続出 背景には空室枠の転売か 海外予約サイトの実態|FNNプライムオンライン" [Agoda hotel bookings are experiencing numerous problems, with users reporting "reservations not being made" and "unauthorized cancellations." The issue may be the resale of available rooms, highlighting the realities of overseas booking websites.]. FNNプライムオンライン (in Japanese). June 26, 2025.
  36. 1 2 "【独自】宿泊予約アゴダに改善要請 観光庁、部屋確保されずトラブル" [Exclusive: Japan Tourism Agency requests improvements from booking site Agoda following troubles where rooms were not secured]. 47NEWS . Kyodo News. June 23, 2025.
  37. @skier1960 (June 23, 2025). "星野リゾートは、オンラインの旅行エージェントであるAGODAとは契約していないが..." (Tweet). Retrieved 2025-08-04 via X (formerly Twitter).
  38. Tyrell, Malacia (February 4, 2023). "Urban B". urbanb.vn.
  39. "【独自】星野リゾートが語った「アゴダ悪質転売」の生々しい実態…星野代表、異例投稿の裏で起こっていた「被害」" [[Exclusive] Hoshino Resorts reveals the raw reality of "Agoda's malicious reselling"... Hoshino CEO reveals the "damage" that was happening behind the scenes of his unusual post.]. Business Insider (in Japanese). June 30, 2025.
  40. "アゴダでトラブル経験2割 「返信なし」2割、「自己解決を」5割" [20% experienced troubles with Agoda: 20% received no response, 50% told to resolve it themselves]. The Nikkei (in Japanese). 2025-08-18.
  41. "アゴダ、"空売り問題"でCEOが声明を発表 - 観光経済新聞" [Agoda CEO issues statement on "short selling" issue - Kanko Keizai Shimbun]. Kankokeizai News. July 17, 2025.
  42. "「アゴダ」不正業者との取引停止 宿泊予約トラブルに関与" [Agoda halts transactions with fraudulent operators involved in accommodation booking troubles.]. 47NEWS . Kyodo News. July 16, 2025.
  43. "旅行予約サイト「アゴダ(agoda)」、なお続くトラブル お盆旅行にも冷や水" [Travel booking site Agoda continues to face troubles, casting a shadow over Obon holiday travel plans.]. 日本経済新聞 (in Japanese). August 8, 2025.
  44. "Agoda apologises for 'inappropriate' severance clauses, will work with labour movement to support retrenched employees". Channel News Asia . 19 September 2025.
  45. "Agoda confirms layoffs of Singapore, Shanghai and Budapest employees; affected staff say severance terms unfair". Channel News Asia . 17 September 2025.
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