Ye is an American rapper, singer, songwriter, record producer, and fashion designer. A subject of widespread controversy and public interest, West is a significant figure in contemporary pop culture.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through intentional product scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
Sneaker collecting is the acquisition and trading of sneakers as a hobby. It is often manifested by the use and collection of shoes made for particular sports, particularly basketball and skateboarding. A person involved in sneaker collecting is sometimes called a sneakerhead.
Donda is a creative content company founded by American rapper and fashion designer Kanye West (Ye). The company was named after West's mother, Donda West, and shares the name with his tenth studio album, released in 2021.
The Gap, Inc., commonly known as Gap Inc. or Gap, is an American worldwide clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates four primary divisions: Gap, Banana Republic, Old Navy, and Athleta. Gap Inc. is the largest specialty retailer in the United States, and is 3rd in total international locations, behind Inditex Group and H&M. As of early 2023, Gap employs about 95,000 people.
Adidas Yeezy was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model was released in February 2015. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century". Yeezy influenced and inspired a multitude of other fashion brands. Outside of the former Adidas collaboration, Yeezy is the name of Kanye's company Yeezy LLC and is not connected to Adidas.
Austin Babbitt, known by the alias Asspizza is an American fashion designer, artist, and internet celebrity best known for his eponymous clothing line.
Ivy Park is an athleisure clothing line owned, managed, and operated by American singer-songwriter Beyoncé through her management company Parkwood Entertainment. It was introduced in 2016.
Virgil Abloh was an American fashion designer and entrepreneur. He began his own line of luxury streetwear clothing, Pyrex Vision, in 2012, and became the chief executive officer of the Milan-based label Off-White, a fashion house he founded in 2013. Abloh was also the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilities across the LVMH brand in early 2021.
White Lives Matter (WLM) is a white supremacist slogan that emerged in 2015 as a reaction to the Black Lives Matter social justice movement that started a few years prior. The phrase has been used by neo-Nazis, Neo-Confederates, and other white supremacist groups to recruit new members into white supremacist movements and demonstrations. Proponents of the slogan argue that they use it to raise awareness against a supposed "white genocide" and build support for a white ethnostate, and it has been frequently found at "pro-white" rallies across the United States.
Georgiy Aleksandrovich Rubchinskiy, known as Gosha Rubchinskiy, is a Russian fashion designer, photographer and the founder of his eponymous brand. Rubchinskiy takes inspiration from the fall of the Iron Curtain, Russian street and youth culture, and his experiences to create his collections, pushing Russian iconography, both past and present, onto the world stage through his runway shows and his imagery.
Chrome Hearts is a luxury brand from Hollywood, founded in 1988 by Richard Stark, Leonard Kamhout and John Bowman. It is currently co-owned by Richard Stark and his wife Laurie Lynn Stark. Its logo contains a cross with the brand name around it on a circular ribbon. The brand produces silver, gold, and diamond accessories, alongside eyewear, leather items, apparel, furniture, kitchenwear, and random objects. They are known for using leather, silver, and ebony. The production site covers three blocks in the middle of Hollywood and consists of multiple buildings and factories around the world. Production is mainly done in-house at the big production site in Hollywood. As of 2021, they have 1000 staff at their Los Angeles production site. Although not officially disclosed by Chrome Hearts, the brand is estimated to be worth around $1 billion.
Jerry Lorenzo Manuel Jr. is an American fashion designer. He is the founder of the American streetwear label Fear of God. He is also the son of former MLB player, coach, and manager Jerry Manuel.
Heron Preston Johnson is an American artist, fashion designer, and disc jockey. He is a co-founder of the men's streetwear brand Been Trill, alongside Virgil Abloh, Justin Saunders, and others; and founder of his eponymous brand, Heron Preston.
Kerwin Frost is an American entertainer, DJ, talk show host, and comedian. He first rose to prominence in New York City's Soho Youth streetwear scene.
Mowalola Ogunlesi is a Nigerian-born fashion designer and singer working and living in London. She is known for working with a wide variety of textiles such as leather and PVC to produce non-traditional silhouettes inspired by Nigerian and London youth culture.
Yeezy Gap was a fashion collaboration between Kanye West's Yeezy and the American clothing company Gap announced in June 2020, with its first wave of clothing releasing a year later in June 2021. In January 2022 the brand announced its collaboration with luxury fashion house Balenciaga, with the first collection from that line releasing the following month. Yeezy Gap was terminated two years after its announcement in September 2022 after a series of disagreements between West and Gap executives. West independently released products from the Yeezy Gap line in February 2024, without permission from Gap.
Selah Louise Marley is an American model and singer. Marley is the daughter of singer-songwriter and rapper Lauryn Hill and football player Rohan Marley, as well as a granddaughter of reggae musician Bob Marley. In addition to walking the runway for Chanel, she was also a brand ambassador for their Chanel Chance fragrance. Marley also acted as a muse for Dior's beauty line. She has starred in campaigns for Calvin Klein, Telfar and Michael Kors. Throughout her career, Marley has made appearances in American Vogue and CR Fashion Book, and has been featured on the covers of Wonderland, UK Sunday Times, and L'Uomo Vogue. In 2017, she was placed on the Maxim Hot 100 list.
American rapper and fashion designer Ye, commonly known by his birth name Kanye West, has garnered mainstream attention for his views on numerous political and social issues. West unsuccessfully ran for President of the United States in 2020, focusing on his opposition to abortion. In November 2022, West announced that he is running again for the presidency in the 2024 election, however no progress has been made on this course of action. On December 1, 2022, West stated that he admired Adolf Hitler, denied the Holocaust, and identified as a Nazi.
